Bancos digitais: uma análise do perfil dos seus clientes em uma universidade pública

• Autor(a) principal: Santos, Giovanna Nascimento dos
• Data de Publicação: 2022
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/jspui/handle/riufs/18005
• topic: Administração; Bancos - Serviço ao cliente; Bancos eletrônicos; Administration; Banks - Customer service; Electronic banks; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::ADMINISTRACAO DA PRODUCAO

The technological advancement of the banking system contributed to the advent of digital banks, which innovated in carrying out financial transactions. This study aims to describe the profile of students at the Federal University of Sergipe, Campus Itabaiana, who adopted a digital bank as a financial institution. With regard to methodological aspects, this research is classified as descriptive and quantitative in nature. The sample used was non-probability for accessibility, composed of 154 students. In data collection, the questionnaire technique was used. The collected data were transferred to Excel to facilitate their interpretation. Spearman's correlation and canonical descriptive analysis were used to process the data using the statistical software Stata 17.1. The results showed that most students who are users of a digital bank are young, single, without children, financially independent, who live in the urban area. The results also revealed that security and fees are the main reasons for joining digital banks by the majority of the studied student population.