O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | https://ri.ufs.br/jspui/handle/riufs/15124 |
Resumo: | This investigation addresses the role of Instagram and its importance for food companies in Aracaju, SE during the COVID-19 pandemic. Initially, it described the profiles of the researched entrepreneurs; sought to identify the way in which Instagram is used, with regard to the elements of interaction and customer loyalty; verified the use of Instagram by the micro and small companies surveyed and analyzed the satisfaction of surveyed companies in relation to the use of Instagram. As for the methodological aspects, it is characterized as a qualitative research, of the descriptive type. The research strategy was the study of multiple cases. Data collection was done through semi-structured interviews, carried out with key informants from the companies studied and observation of the Instagram accounts of these companies. It was found that Instagram is a motivating social network, as it allows interaction and generates customer loyalty, providing a closer relationship, making customers part of the company, and is seen as a dynamic social network. Therefore, companies are taking advantage of the particularities that Instagram offers very well. Finally, it was concluded that Instagram has become a great partner for companies, and it is believed that without the use of the platform, it would be very difficult for respondents to maintain their business running in times of the COVID-19 pandemic. |
id |
UFS-2_873ef83bb080e2dcea70383c986123e1 |
---|---|
oai_identifier_str |
oai:ufs.br:riufs/15124 |
network_acronym_str |
UFS-2 |
network_name_str |
Repositório Institucional da UFS |
repository_id_str |
|
spelling |
Góis, Meirielly CostaMontenegro, Ludmilla Meyer2022-03-14T15:47:19Z2022-03-14T15:47:19Z2021-08-05Góis, Meirielly Costa. O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021https://ri.ufs.br/jspui/handle/riufs/15124This investigation addresses the role of Instagram and its importance for food companies in Aracaju, SE during the COVID-19 pandemic. Initially, it described the profiles of the researched entrepreneurs; sought to identify the way in which Instagram is used, with regard to the elements of interaction and customer loyalty; verified the use of Instagram by the micro and small companies surveyed and analyzed the satisfaction of surveyed companies in relation to the use of Instagram. As for the methodological aspects, it is characterized as a qualitative research, of the descriptive type. The research strategy was the study of multiple cases. Data collection was done through semi-structured interviews, carried out with key informants from the companies studied and observation of the Instagram accounts of these companies. It was found that Instagram is a motivating social network, as it allows interaction and generates customer loyalty, providing a closer relationship, making customers part of the company, and is seen as a dynamic social network. Therefore, companies are taking advantage of the particularities that Instagram offers very well. Finally, it was concluded that Instagram has become a great partner for companies, and it is believed that without the use of the platform, it would be very difficult for respondents to maintain their business running in times of the COVID-19 pandemic.O presente trabalho aborda o papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, SE durante a pandemia do COVID-19. Inicialmente descreveu os perfis dos empreendedores pesquisados; procurou identificar a forma pela qual é utilizado o Instagram, no que diz respeito aos elementos de interação e fidelização dos clientes; verificou o uso do Instagram das micro e pequenas empresas pesquisadas e analisou a satisfação das empresas pesquisadas em relação ao uso do Instagram. Quanto aos aspectos metodológicos, caracteriza-se como uma pesquisa de natureza qualitativa, do tipo descritiva. A estratégia de pesquisa foi o estudo de casos múltiplos. Já a coleta de dados foi feita por meio de entrevistas semiestruturadas, realizadas com informantes-chave das empresas estudadas e observação das contas de Instagram dessas empresas. Constatou-se que o Instagram é uma rede social motivadora, visto que ela permite interação e gera fidelização dos clientes proporcionando uma relação mais próxima, tornando os clientes parte da empresa, e é visto como uma rede social dinâmica. Diante disso, as empresas estão usufruindo muito bem das particularidades que o Instagram oferece. Por fim, concluiu-se que o Instagram se tornou um grande parceiro das empresas, e acredita-se que sem a utilização da plataforma seria muito difícil os pesquisados manterem seus negócios em tempos de pandemia do COVID-19.São Cristóvão, SEporAdministraçãoEnsino de administraçãoEmpreendedorismo digitalInstagramMercado alimentícioPandemiaCOVID-19Redes sociaisDigital entrepreneurshipFood sectorCOVID-19PandemicCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASO papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de SergipeDAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/15124/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALMeirielly_Costa_Gois.pdfMeirielly_Costa_Gois.pdfapplication/pdf324862https://ri.ufs.br/jspui/bitstream/riufs/15124/2/Meirielly_Costa_Gois.pdfa1bdeeeb5f76bd652a8f8a78d1a8e57bMD52TEXTMeirielly_Costa_Gois.pdf.txtMeirielly_Costa_Gois.pdf.txtExtracted texttext/plain87375https://ri.ufs.br/jspui/bitstream/riufs/15124/3/Meirielly_Costa_Gois.pdf.txte33d2da9fb23a2258983da73db02692bMD53THUMBNAILMeirielly_Costa_Gois.pdf.jpgMeirielly_Costa_Gois.pdf.jpgGenerated Thumbnailimage/jpeg1366https://ri.ufs.br/jspui/bitstream/riufs/15124/4/Meirielly_Costa_Gois.pdf.jpgac92cdc31a75a9a2aea72e87aca7d673MD54riufs/151242022-03-14 12:47:19.979oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2022-03-14T15:47:19Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
title |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
spellingShingle |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 Góis, Meirielly Costa Administração Ensino de administração Empreendedorismo digital Mercado alimentício Pandemia COVID-19 Redes sociais Digital entrepreneurship Food sector COVID-19 Pandemic CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
title_full |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
title_fullStr |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
title_full_unstemmed |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
title_sort |
O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19 |
author |
Góis, Meirielly Costa |
author_facet |
Góis, Meirielly Costa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Góis, Meirielly Costa |
dc.contributor.advisor1.fl_str_mv |
Montenegro, Ludmilla Meyer |
contributor_str_mv |
Montenegro, Ludmilla Meyer |
dc.subject.por.fl_str_mv |
Administração Ensino de administração Empreendedorismo digital Mercado alimentício Pandemia COVID-19 Redes sociais |
topic |
Administração Ensino de administração Empreendedorismo digital Mercado alimentício Pandemia COVID-19 Redes sociais Digital entrepreneurship Food sector COVID-19 Pandemic CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
Digital entrepreneurship Food sector COVID-19 Pandemic |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
This investigation addresses the role of Instagram and its importance for food companies in Aracaju, SE during the COVID-19 pandemic. Initially, it described the profiles of the researched entrepreneurs; sought to identify the way in which Instagram is used, with regard to the elements of interaction and customer loyalty; verified the use of Instagram by the micro and small companies surveyed and analyzed the satisfaction of surveyed companies in relation to the use of Instagram. As for the methodological aspects, it is characterized as a qualitative research, of the descriptive type. The research strategy was the study of multiple cases. Data collection was done through semi-structured interviews, carried out with key informants from the companies studied and observation of the Instagram accounts of these companies. It was found that Instagram is a motivating social network, as it allows interaction and generates customer loyalty, providing a closer relationship, making customers part of the company, and is seen as a dynamic social network. Therefore, companies are taking advantage of the particularities that Instagram offers very well. Finally, it was concluded that Instagram has become a great partner for companies, and it is believed that without the use of the platform, it would be very difficult for respondents to maintain their business running in times of the COVID-19 pandemic. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-08-05 |
dc.date.accessioned.fl_str_mv |
2022-03-14T15:47:19Z |
dc.date.available.fl_str_mv |
2022-03-14T15:47:19Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Góis, Meirielly Costa. O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021 |
dc.identifier.uri.fl_str_mv |
https://ri.ufs.br/jspui/handle/riufs/15124 |
identifier_str_mv |
Góis, Meirielly Costa. O papel do Instagram e sua importância para empresas do ramo alimentício de Aracaju, se durante a pandemia do Covid-19. São Cristóvão, 2021. Monografia (graduação em Administração) – Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021 |
url |
https://ri.ufs.br/jspui/handle/riufs/15124 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.initials.fl_str_mv |
Universidade Federal de Sergipe |
dc.publisher.department.fl_str_mv |
DAD - Departamento de Administração – São Cristóvão - Presencial |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFS instname:Universidade Federal de Sergipe (UFS) instacron:UFS |
instname_str |
Universidade Federal de Sergipe (UFS) |
instacron_str |
UFS |
institution |
UFS |
reponame_str |
Repositório Institucional da UFS |
collection |
Repositório Institucional da UFS |
bitstream.url.fl_str_mv |
https://ri.ufs.br/jspui/bitstream/riufs/15124/1/license.txt https://ri.ufs.br/jspui/bitstream/riufs/15124/2/Meirielly_Costa_Gois.pdf https://ri.ufs.br/jspui/bitstream/riufs/15124/3/Meirielly_Costa_Gois.pdf.txt https://ri.ufs.br/jspui/bitstream/riufs/15124/4/Meirielly_Costa_Gois.pdf.jpg |
bitstream.checksum.fl_str_mv |
098cbbf65c2c15e1fb2e49c5d306a44c a1bdeeeb5f76bd652a8f8a78d1a8e57b e33d2da9fb23a2258983da73db02692b ac92cdc31a75a9a2aea72e87aca7d673 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS) |
repository.mail.fl_str_mv |
repositorio@academico.ufs.br |
_version_ |
1802110681917423616 |