Welcome back: Repurchase intention of Brazilian customers on e-commerce websites

Detalhes bibliográficos
Autor(a) principal: Eckert, Alex
Data de Publicação: 2021
Outros Autores: Milan, Gabriel Sperandio, Roy, Gobinda, Bado, Rodrigo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ciências da Administração
Texto Completo: https://periodicos.ufsc.br/index.php/adm/article/view/69913
Resumo: The present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website. 
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spelling Welcome back: Repurchase intention of Brazilian customers on e-commerce websitesBem-vindo de volta: intenção de recompra entre consumidores brasileiros nos sites de compras on-lineThe present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website. O presente estudo teve como objetivo analisar as relações entre a qualidade das informações do site, a privacidade, a segurança e a confiança, bem como sua influência na intenção de recompra entre consumidores on-line brasileiros. Para atingir este objetivo, elaborou-se um modelo teórico, seguido de uma survey com uma amostra composta por mais de quatrocentos consumidores que já realizaram compras on-line, sendo os dados testados estatisticamente através da Modelagem de Equações Estruturais. A partir da análise dos resultados, ficou evidenciado que a qualidade das informações do site e a privacidade percebida afetam positivamente a segurança percebida, e que a segurança, por sua vez, impacta positivamente confiança depositada no site. Além disso, comprovou-se que a intenção de recompra dos consumidores no ambiente de compras on-line é fortemente afetada confiança depositada no site.Universidade Federal de Santa Catarina2021-05-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Empírica de Campo, Quantitativaapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/6991310.5007/2175-8077.2021.e69913Revista de Ciências da Administração; v. 23 n. 59 (2021): Revista de Ciências da Administração; 106-1202175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/69913/46145Copyright (c) 2021 Revista de Ciências da Administraçãoinfo:eu-repo/semantics/openAccessEckert, AlexMilan, Gabriel SperandioRoy, GobindaBado, Rodrigo2021-05-20T20:15:37Zoai:periodicos.ufsc.br:article/69913Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2021-05-20T20:15:37Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
Bem-vindo de volta: intenção de recompra entre consumidores brasileiros nos sites de compras on-line
title Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
spellingShingle Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
Eckert, Alex
title_short Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
title_full Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
title_fullStr Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
title_full_unstemmed Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
title_sort Welcome back: Repurchase intention of Brazilian customers on e-commerce websites
author Eckert, Alex
author_facet Eckert, Alex
Milan, Gabriel Sperandio
Roy, Gobinda
Bado, Rodrigo
author_role author
author2 Milan, Gabriel Sperandio
Roy, Gobinda
Bado, Rodrigo
author2_role author
author
author
dc.contributor.author.fl_str_mv Eckert, Alex
Milan, Gabriel Sperandio
Roy, Gobinda
Bado, Rodrigo
description The present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website. 
publishDate 2021
dc.date.none.fl_str_mv 2021-05-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa Empírica de Campo, Quantitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/69913
10.5007/2175-8077.2021.e69913
url https://periodicos.ufsc.br/index.php/adm/article/view/69913
identifier_str_mv 10.5007/2175-8077.2021.e69913
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/adm/article/view/69913/46145
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista de Ciências da Administração
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista de Ciências da Administração
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista de Ciências da Administração; v. 23 n. 59 (2021): Revista de Ciências da Administração; 106-120
2175-8077
1516-3865
reponame:Revista de Ciências da Administração
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista de Ciências da Administração
collection Revista de Ciências da Administração
repository.name.fl_str_mv Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br
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