Discursive appeals in televised electoral campaigning

• Autor(a) principal: Miguel, Luis Felipe
• Data de Publicação: 2010
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Política & Sociedade (Online)
• Texto Completo: https://periodicos.ufsc.br/index.php/politica/article/view/2175-7984.2010v9n16p151

In proportional elections, usage of the “Public Time for Electoral Campaigning” (Horário Gratuito de Propaganda Eleitoral, or HGPE), shared by dozens or hundreds of candidates, loses its effectiveness. It does however have an important role to play, insofar as it informs the public that particular persons are candidates and reminds those who are already familiarized with the campaigns that candidacies have been established. This in turn serves to reinforce the voting intentions of voters who otherwise might neglect them. Moreover, we can suppose that, within the brief amount of time the HGPE awards to each candidate, the latter will try to reinforce the main elements of his/her discourse. This research, which analyzes the “Public Time for Electoral Campaigning” in the proportional elections in the Brazilian capital (Brasilia, the Federal District) attempts to provide an understanding of the strategies employed by political parties and candidates in their usage of the HGPE. Keywords: political propaganda, media and politics, political discourse.