Use of social media by university libraries with focus on relationship marketing

Detalhes bibliográficos
Autor(a) principal: Araújo, Walqueline Silva
Data de Publicação: 2016
Outros Autores: Pinho Neto, Júlio Afonso Sá, Freire, Gustavo Henrique Araújo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Encontros Bibli
Texto Completo: https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2
Resumo: Reflects on the use of social media by university libraries as a tool for implementation of relationship marketing. It reflects on the need to train people to work in this new context of social media, to ensure the potential of the development of these technologies and use efficiently. It concludes that the inclusion of digital technologies such as social media, by university libraries, should constitute an essential element in the modernization of these especially with regard to organizational communication, since it is able to perform a professional work in this area faced with a society where reigns a strong virtual culture.
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spelling Use of social media by university libraries with focus on relationship marketingO uso das mídias sociais pelas bibliotecas universitárias com foco no marketing de relacionamentoMídias SociaisBiblioteca UniversitáriaMarketing de RelacionamentoSocial MediaUniversity LibraryRelationship MarketingReflects on the use of social media by university libraries as a tool for implementation of relationship marketing. It reflects on the need to train people to work in this new context of social media, to ensure the potential of the development of these technologies and use efficiently. It concludes that the inclusion of digital technologies such as social media, by university libraries, should constitute an essential element in the modernization of these especially with regard to organizational communication, since it is able to perform a professional work in this area faced with a society where reigns a strong virtual culture.Faz uma reflexão sobre o uso das mídias sociais pelas bibliotecas universitárias como ferramenta para aplicação do marketing de relacionamento. Reflete sobre a necessidade de capacitação de pessoas para atuar nesse novo contexto das mídias sociais, visando garantir o desenvolvimento do potencial dessas tecnologias e sua utilização de forma eficiente. Conclui que a inserção das tecnologias digitais, como as mídias sociais, pelas bibliotecas universitárias, deve se constituir em um elemento essencial à modernização destas, principalmente no que diz respeito à comunicação organizacional, já que é capaz de dispor de um trabalho profissional nessa área diante de uma sociedade onde impera uma forte cultura virtual.Departamento de Ciência da Informação – UFSC2016-09-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão de literaturaapplication/pdftext/xmlhttps://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p210.5007/1518-2924.2016v21n47p2Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; Vol. 21 No. 47 (2016); 2-15Encontros Bibli: revista electrónica de bibliotecología y ciencias de la información.; Vol. 21 Núm. 47 (2016); 2-15Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; v. 21 n. 47 (2016); 2-151518-2924reponame:Encontros Bibliinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2/32327https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2/53587Copyright (c) 2016 Walqueline Silva Araújo, Júlio Afonso Sá Pinho Neto, Gustavo Henrique Araújo Freirehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAraújo, Walqueline SilvaPinho Neto, Júlio Afonso SáFreire, Gustavo Henrique Araújo2023-07-15T01:36:32Zoai:periodicos.ufsc.br:article/43078Revistahttps://periodicos.ufsc.br/index.php/eb/indexPUBhttps://periodicos.ufsc.br/index.php/eb/oaiencontrosbibli@contato.ufsc.br||portaldeperiodicos.bu@contato.ufsc.br1518-29241518-2924opendoar:2023-07-15T01:36:32Encontros Bibli - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Use of social media by university libraries with focus on relationship marketing
O uso das mídias sociais pelas bibliotecas universitárias com foco no marketing de relacionamento
title Use of social media by university libraries with focus on relationship marketing
spellingShingle Use of social media by university libraries with focus on relationship marketing
Araújo, Walqueline Silva
Mídias Sociais
Biblioteca Universitária
Marketing de Relacionamento
Social Media
University Library
Relationship Marketing
title_short Use of social media by university libraries with focus on relationship marketing
title_full Use of social media by university libraries with focus on relationship marketing
title_fullStr Use of social media by university libraries with focus on relationship marketing
title_full_unstemmed Use of social media by university libraries with focus on relationship marketing
title_sort Use of social media by university libraries with focus on relationship marketing
author Araújo, Walqueline Silva
author_facet Araújo, Walqueline Silva
Pinho Neto, Júlio Afonso Sá
Freire, Gustavo Henrique Araújo
author_role author
author2 Pinho Neto, Júlio Afonso Sá
Freire, Gustavo Henrique Araújo
author2_role author
author
dc.contributor.author.fl_str_mv Araújo, Walqueline Silva
Pinho Neto, Júlio Afonso Sá
Freire, Gustavo Henrique Araújo
dc.subject.por.fl_str_mv Mídias Sociais
Biblioteca Universitária
Marketing de Relacionamento
Social Media
University Library
Relationship Marketing
topic Mídias Sociais
Biblioteca Universitária
Marketing de Relacionamento
Social Media
University Library
Relationship Marketing
description Reflects on the use of social media by university libraries as a tool for implementation of relationship marketing. It reflects on the need to train people to work in this new context of social media, to ensure the potential of the development of these technologies and use efficiently. It concludes that the inclusion of digital technologies such as social media, by university libraries, should constitute an essential element in the modernization of these especially with regard to organizational communication, since it is able to perform a professional work in this area faced with a society where reigns a strong virtual culture.
publishDate 2016
dc.date.none.fl_str_mv 2016-09-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão de literatura
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2
10.5007/1518-2924.2016v21n47p2
url https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2
identifier_str_mv 10.5007/1518-2924.2016v21n47p2
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2/32327
https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2016v21n47p2/53587
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/xml
dc.publisher.none.fl_str_mv Departamento de Ciência da Informação – UFSC
publisher.none.fl_str_mv Departamento de Ciência da Informação – UFSC
dc.source.none.fl_str_mv Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; Vol. 21 No. 47 (2016); 2-15
Encontros Bibli: revista electrónica de bibliotecología y ciencias de la información.; Vol. 21 Núm. 47 (2016); 2-15
Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; v. 21 n. 47 (2016); 2-15
1518-2924
reponame:Encontros Bibli
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Encontros Bibli
collection Encontros Bibli
repository.name.fl_str_mv Encontros Bibli - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv encontrosbibli@contato.ufsc.br||portaldeperiodicos.bu@contato.ufsc.br
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