Alternate Reality Games and Marketplace: The Why So Serious Case?
Autor(a) principal: | |
---|---|
Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista GEMInIS |
Texto Completo: | https://www.revistageminis.ufscar.br/index.php/geminis/article/view/118 |
Resumo: | The film industry has undergone transformation processes, associated with the transformations in the modes of production and consumption of contemporary capitalism, with the formation of large global conglomerates. The proposed work intends to investigate the impact of these processes on the Brazilian cinematographic production of the new century, showing examples in which local action exists not as an affirmation of the local identity, but only as a strategy of consolidation of the global in the place. In order to do so, we will examine how, in the Brazilian case, since the mid-1990s, the growing presence of global conglomerates in the production and distribution of Brazilian cinematographic content is based both on the support of a state policy (Art. 3 of the Audiovisual Law ) and the alliance with the largest local media group (the creation of Globo Filmes). |
id |
UFSCAR-2_4267ca4296c440d7ede5a9571fd2973d |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/118 |
network_acronym_str |
UFSCAR-2 |
network_name_str |
Revista GEMInIS |
repository_id_str |
|
spelling |
Alternate Reality Games and Marketplace: The Why So Serious Case?Alternate Reality Games e Mercado: O Caso Why So Serious?Indústria CinematográficaPolítica cinematográficaLei do AudiovisualGlobo FilmesThe film industry has undergone transformation processes, associated with the transformations in the modes of production and consumption of contemporary capitalism, with the formation of large global conglomerates. The proposed work intends to investigate the impact of these processes on the Brazilian cinematographic production of the new century, showing examples in which local action exists not as an affirmation of the local identity, but only as a strategy of consolidation of the global in the place. In order to do so, we will examine how, in the Brazilian case, since the mid-1990s, the growing presence of global conglomerates in the production and distribution of Brazilian cinematographic content is based both on the support of a state policy (Art. 3 of the Audiovisual Law ) and the alliance with the largest local media group (the creation of Globo Filmes).A indústria cinematográfica vem passando por processos de transformação, associados às transformações nos modos de produção e consumo do capitalismo contemporâneo, com a formação de grandes conglomerados globais. O trabalho proposto pretende investigar o impacto desses processos na produção cinematográfica brasileira do novo século, mostrando exemplos em que a ação local existe não como afirmação da identidade local, mas apenas como estratégia de consolidação do global no local. Para tanto, examinaremos como, no caso brasileiro, a partir de meados dos anos noventa, a crescente presença dos conglomerados globais na produção e distribuição de conteúdos cinematográficos brasileiros está calcada tanto no apoio de uma política estatal (o Art. 3º da Lei do Audiovisual) quanto na aliança com o maior grupo de mídia local (a criação da Globo Filmes).UFSCar2012-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/118Revista GEMInIS; v. 3 n. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-164Revista GEMInIS; Vol. 3 No. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-164Revista GEMInIS; Vol. 3 Núm. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-1642179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/118/91Costa Correia, GabrielMesquita, Darioinfo:eu-repo/semantics/openAccess2020-08-10T20:12:03Zoai:ojs.pkp.sfu.ca:article/118Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2020-08-10T20:12:03Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.none.fl_str_mv |
Alternate Reality Games and Marketplace: The Why So Serious Case? Alternate Reality Games e Mercado: O Caso Why So Serious? |
title |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
spellingShingle |
Alternate Reality Games and Marketplace: The Why So Serious Case? Costa Correia, Gabriel Indústria Cinematográfica Política cinematográfica Lei do Audiovisual Globo Filmes |
title_short |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
title_full |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
title_fullStr |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
title_full_unstemmed |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
title_sort |
Alternate Reality Games and Marketplace: The Why So Serious Case? |
author |
Costa Correia, Gabriel |
author_facet |
Costa Correia, Gabriel Mesquita, Dario |
author_role |
author |
author2 |
Mesquita, Dario |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Costa Correia, Gabriel Mesquita, Dario |
dc.subject.por.fl_str_mv |
Indústria Cinematográfica Política cinematográfica Lei do Audiovisual Globo Filmes |
topic |
Indústria Cinematográfica Política cinematográfica Lei do Audiovisual Globo Filmes |
description |
The film industry has undergone transformation processes, associated with the transformations in the modes of production and consumption of contemporary capitalism, with the formation of large global conglomerates. The proposed work intends to investigate the impact of these processes on the Brazilian cinematographic production of the new century, showing examples in which local action exists not as an affirmation of the local identity, but only as a strategy of consolidation of the global in the place. In order to do so, we will examine how, in the Brazilian case, since the mid-1990s, the growing presence of global conglomerates in the production and distribution of Brazilian cinematographic content is based both on the support of a state policy (Art. 3 of the Audiovisual Law ) and the alliance with the largest local media group (the creation of Globo Filmes). |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/118 |
url |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/118 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistageminis.ufscar.br/index.php/geminis/article/view/118/91 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
UFSCar |
dc.source.none.fl_str_mv |
Revista GEMInIS; v. 3 n. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-164 Revista GEMInIS; Vol. 3 No. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-164 Revista GEMInIS; Vol. 3 Núm. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa; 154-164 2179-1465 reponame:Revista GEMInIS instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Revista GEMInIS |
collection |
Revista GEMInIS |
repository.name.fl_str_mv |
Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
||revista.geminisufscar@gmail.com |
_version_ |
1789434637464895488 |