REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY

Detalhes bibliográficos
Autor(a) principal: Meimaridis, Melina
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista GEMInIS
Texto Completo: https://www.revistageminis.ufscar.br/index.php/geminis/article/view/786
Resumo: This article analyzes the impact of video streaming on Brazilian video cultures. It considers that the dominance of TV Globo and telenovelas in Brazilian television, coupled with the limited penetration of pay TV, has generated dissatisfaction, and fueled the disruptive potential of streaming. With the popularization of video streaming services, there is evidence of the multiplication of video cultures and increased access to transnational audiovisual content, revealing limitations of the cultural proximity paradigm. It is argued that video streaming has emerged as a competitive force that led Grupo Globo to diversify its products; however, while its hegemony has been affected, the conglomerate has demonstrated the ability to adapt to the digital age.  
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spelling REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRYRECONSIDERANDO LA HEGEMONÍA DE LA TELEVISIÓN BRASILEÑA: EL STREAMING DE VIDEO COMO UNA FUERZA DISRUPTIVA EN LA INDUSTRIA TELEVISIVA NACIONALREVENDO A HEGEMONIA DA TV BRASILEIRA: O STREAMING DE VÍDEO COMO FORÇA DISRUPTIVA NA INDÚSTRIA TELEVISIVA NACIONAL Video streamingBrazilian televisionCultural ProximityStreaming de videoTelevisión BrasileñaProximidad CulturalStreaming de vídeoTelevisão BrasileiraProximidade CulturalThis article analyzes the impact of video streaming on Brazilian video cultures. It considers that the dominance of TV Globo and telenovelas in Brazilian television, coupled with the limited penetration of pay TV, has generated dissatisfaction, and fueled the disruptive potential of streaming. With the popularization of video streaming services, there is evidence of the multiplication of video cultures and increased access to transnational audiovisual content, revealing limitations of the cultural proximity paradigm. It is argued that video streaming has emerged as a competitive force that led Grupo Globo to diversify its products; however, while its hegemony has been affected, the conglomerate has demonstrated the ability to adapt to the digital age.  Este artículo examina el impacto del streaming de video en las culturas de video brasileñas. Se sostiene que el dominio de la TV Globo y de las telenovelas en la televisión brasileña, junto con la limitada penetración de la TV de pago, generan insatisfacción y alimentan el potencial disruptivo del streaming. Con la popularización de los servicios de streaming de video, se observa la proliferación de las culturas de video y el aumento del acceso a contenidos audiovisuales transnacionales, revelando limitaciones en el paradigma de la proximidad cultural. Se argumenta que el streaming de video ha surgido como una fuerza competitiva que ha llevado al Grupo Globo a diversificar sus productos, aunque su hegemonía se ha visto afectada, el conglomerado ha demostrado capacidad de adaptación a la era digital.Este artigo analisa o impacto do streaming de vídeo nas culturas de vídeo brasileiras. Considera-se que o domínio da TV Globo e da telenovela na televisão brasileira, aliado à limitada penetração da TV paga, geram insatisfação e alimentaram o potencial disruptivo do streaming. Com a popularização dos serviços de streaming de vídeo, evidencia-se a multiplicação das culturas de vídeo e o incremento do acesso aos conteúdos audiovisuais transnacionais, revelando limitações do paradigma da proximidade cultural. Argumenta-se que o streaming de vídeo emergiu como uma força competitiva que levou o Grupo Globo a diversificar seus produtos, contudo, embora sua hegemonia tenha sido impactada, o conglomerado demonstrou capacidade de adaptação à era digital.UFSCar2023-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/78610.53450/2179-1465.RG.2023v14i2p04-29Revista GEMInIS; v. 14 n. 2 (2023); 4-29Revista GEMInIS; Vol. 14 No. 2 (2023); 4-29Revista GEMInIS; Vol. 14 Núm. 2 (2023); 4-292179-1465reponame:Revista GEMInISinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARporhttps://www.revistageminis.ufscar.br/index.php/geminis/article/view/786/512Copyright (c) 2023 Melina Meimaridishttp://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessMeimaridis, Melina2023-10-19T19:41:01Zoai:ojs.pkp.sfu.ca:article/786Revistahttps://www.revistageminis.ufscar.br/index.php/geminisPUBhttps://www.revistageminis.ufscar.br/index.php/geminis/oai||revista.geminisufscar@gmail.com2179-14652179-1465opendoar:2023-10-19T19:41:01Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)false
dc.title.none.fl_str_mv REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
RECONSIDERANDO LA HEGEMONÍA DE LA TELEVISIÓN BRASILEÑA: EL STREAMING DE VIDEO COMO UNA FUERZA DISRUPTIVA EN LA INDUSTRIA TELEVISIVA NACIONAL
REVENDO A HEGEMONIA DA TV BRASILEIRA: O STREAMING DE VÍDEO COMO FORÇA DISRUPTIVA NA INDÚSTRIA TELEVISIVA NACIONAL
title REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
spellingShingle REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
Meimaridis, Melina
Video streaming
Brazilian television
Cultural Proximity
Streaming de video
Televisión Brasileña
Proximidad Cultural
Streaming de vídeo
Televisão Brasileira
Proximidade Cultural
title_short REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
title_full REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
title_fullStr REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
title_full_unstemmed REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
title_sort REVISITING BRAZILIAN TV HEGEMONY: VIDEO STREAMING AS A DISRUPTIVE FORCE IN THE NATIONAL TELEVISION INDUSTRY
author Meimaridis, Melina
author_facet Meimaridis, Melina
author_role author
dc.contributor.author.fl_str_mv Meimaridis, Melina
dc.subject.por.fl_str_mv Video streaming
Brazilian television
Cultural Proximity
Streaming de video
Televisión Brasileña
Proximidad Cultural
Streaming de vídeo
Televisão Brasileira
Proximidade Cultural
topic Video streaming
Brazilian television
Cultural Proximity
Streaming de video
Televisión Brasileña
Proximidad Cultural
Streaming de vídeo
Televisão Brasileira
Proximidade Cultural
description This article analyzes the impact of video streaming on Brazilian video cultures. It considers that the dominance of TV Globo and telenovelas in Brazilian television, coupled with the limited penetration of pay TV, has generated dissatisfaction, and fueled the disruptive potential of streaming. With the popularization of video streaming services, there is evidence of the multiplication of video cultures and increased access to transnational audiovisual content, revealing limitations of the cultural proximity paradigm. It is argued that video streaming has emerged as a competitive force that led Grupo Globo to diversify its products; however, while its hegemony has been affected, the conglomerate has demonstrated the ability to adapt to the digital age.  
publishDate 2023
dc.date.none.fl_str_mv 2023-10-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/786
10.53450/2179-1465.RG.2023v14i2p04-29
url https://www.revistageminis.ufscar.br/index.php/geminis/article/view/786
identifier_str_mv 10.53450/2179-1465.RG.2023v14i2p04-29
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistageminis.ufscar.br/index.php/geminis/article/view/786/512
dc.rights.driver.fl_str_mv Copyright (c) 2023 Melina Meimaridis
http://creativecommons.org/licenses/by-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Melina Meimaridis
http://creativecommons.org/licenses/by-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UFSCar
publisher.none.fl_str_mv UFSCar
dc.source.none.fl_str_mv Revista GEMInIS; v. 14 n. 2 (2023); 4-29
Revista GEMInIS; Vol. 14 No. 2 (2023); 4-29
Revista GEMInIS; Vol. 14 Núm. 2 (2023); 4-29
2179-1465
reponame:Revista GEMInIS
instname:Universidade Federal de São Carlos (UFSCAR)
instacron:UFSCAR
instname_str Universidade Federal de São Carlos (UFSCAR)
instacron_str UFSCAR
institution UFSCAR
reponame_str Revista GEMInIS
collection Revista GEMInIS
repository.name.fl_str_mv Revista GEMInIS - Universidade Federal de São Carlos (UFSCAR)
repository.mail.fl_str_mv ||revista.geminisufscar@gmail.com
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