Branding Goedert Reformas
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2022 |
| Tipo de documento: | Trabalho de conclusão de curso |
| Idioma: | por |
| Título da fonte: | Repositório Institucional da UFSC |
| Texto Completo: | https://repositorio.ufsc.br/handle/123456789/237946 |
Resumo: | PCC(graduação) - Universidade Federal de Santa Catarina. Centro de Comunicação e Expressão. Design. |
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Universidade Federal de Santa CatarinaCardoso, Gabriel GoedertGonçalves, Marília Matos2022-08-05T14:34:31Z2022-08-05T14:34:31Z2022-07-21https://repositorio.ufsc.br/handle/123456789/237946PCC(graduação) - Universidade Federal de Santa Catarina. Centro de Comunicação e Expressão. Design.O presente Projeto de Conclusão de Curso (PCC) de Design consiste na execução do Branding da GOEDERT Reformas. O projeto foi elaborado com base na metodologia TXM Branding, desenvolvida pelo LOGO UFSC - Laboratório de Orientação da Gênese Organizacional. O projeto é estruturado em três principais etapas: Think (Pensar), Experience (Experienciar) e Manage (Gerenciar). Inicialmente, o projeto desenvolveu-se a partir de uma construção conceitual da marca, para então, a partir da construção cocriativa do DNA da marca, do propósito e posicionamento, definir o sistema de identidade de marca e, por fim, elaborar as estratégias fundamentais para a propagação da marca em seu âmbito. Os resultados se mostraram eficientes, pois foi possível apresentar sensorialmente e estrategicamente a marca GOEDERT Reformas em sua plenitude.The present Course Completion Project (PCC) in Design consists of the execution of the GOEDERT Reformas Branding. The project was developed based on the TXM Branding methodology, developed by LOGO UFSC - Laboratory of Orientation of Organizational Genesis. The project is structured in three main stages: Think, Experience and Manage. Initially, the project was developed from a conceptual construction of the brand, and then, from the co-creative construction of the brand's DNA, purpose and positioning, define the brand identity system and, finally, elaborate the fundamental strategies for the propagation of the brand within its scope. The results proved to be efficient, as it was possible to present the GOEDERT Reformas brand in its fullness sensorially and strategically.115 f + 1 brand bookFlorianópolis, SCDesignBrandingMetodologia TXMBranding Goedert Reformasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFSCinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCLICENSElicense.txtlicense.txttext/plain; charset=utf-81383https://repositorio.ufsc.br/bitstream/123456789/237946/3/license.txt11ee89cd31d893362820eab7c4d46734MD53ORIGINALBRANDING_GOEDERT_REFORMAS_-_GABRIEL_GOEDERT_CARDOSO.pdfBRANDING_GOEDERT_REFORMAS_-_GABRIEL_GOEDERT_CARDOSO.pdfPCCapplication/pdf12745154https://repositorio.ufsc.br/bitstream/123456789/237946/1/BRANDING_GOEDERT_REFORMAS_-_GABRIEL_GOEDERT_CARDOSO.pdf147c33830928706fc6b9be864be6a5efMD51brand_book_digital-goedert_reformas.pdfbrand_book_digital-goedert_reformas.pdfBrand bookapplication/pdf19029576https://repositorio.ufsc.br/bitstream/123456789/237946/2/brand_book_digital-goedert_reformas.pdf74f99f702462c209c744f9be5ed9c65aMD52123456789/2379462022-08-05 11:34:32.115oai:repositorio.ufsc.br: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ório de PublicaçõesPUBhttp://150.162.242.35/oai/requestopendoar:23732022-08-05T14:34:32Repositório Institucional da UFSC - Universidade Federal de Santa Catarina (UFSC)false |
| dc.title.pt_BR.fl_str_mv |
Branding Goedert Reformas |
| title |
Branding Goedert Reformas |
| spellingShingle |
Branding Goedert Reformas Cardoso, Gabriel Goedert Design Branding Metodologia TXM |
| title_short |
Branding Goedert Reformas |
| title_full |
Branding Goedert Reformas |
| title_fullStr |
Branding Goedert Reformas |
| title_full_unstemmed |
Branding Goedert Reformas |
| title_sort |
Branding Goedert Reformas |
| author |
Cardoso, Gabriel Goedert |
| author_facet |
Cardoso, Gabriel Goedert |
| author_role |
author |
| dc.contributor.pt_BR.fl_str_mv |
Universidade Federal de Santa Catarina |
| dc.contributor.author.fl_str_mv |
Cardoso, Gabriel Goedert |
| dc.contributor.advisor1.fl_str_mv |
Gonçalves, Marília Matos |
| contributor_str_mv |
Gonçalves, Marília Matos |
| dc.subject.por.fl_str_mv |
Design Branding Metodologia TXM |
| topic |
Design Branding Metodologia TXM |
| description |
PCC(graduação) - Universidade Federal de Santa Catarina. Centro de Comunicação e Expressão. Design. |
| publishDate |
2022 |
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2022-08-05T14:34:31Z |
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2022-08-05T14:34:31Z |
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2022-07-21 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/bachelorThesis |
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115 f + 1 brand book |
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Florianópolis, SC |
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Florianópolis, SC |
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