Consumer willingness to pay for cheese with a social sustainability attribute
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Ciência Rural |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801 |
Resumo: | ABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP. |
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Ciência rural (Online) |
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Consumer willingness to pay for cheese with a social sustainability attributeconsumerswillingness to paysocial sustainabilityattributecheeseABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP.Universidade Federal de Santa Maria2022-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801Ciência Rural v.52 n.5 2022reponame:Ciência Ruralinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM10.1590/0103-8478cr20210281info:eu-repo/semantics/openAccessEcheverría,RodrigoMontenegro,Andrea BáezAlbarrán,Eugenia SepúlvedaCharry,Lauraeng2021-10-27T00:00:00ZRevista |
dc.title.none.fl_str_mv |
Consumer willingness to pay for cheese with a social sustainability attribute |
title |
Consumer willingness to pay for cheese with a social sustainability attribute |
spellingShingle |
Consumer willingness to pay for cheese with a social sustainability attribute Echeverría,Rodrigo consumers willingness to pay social sustainability attribute cheese |
title_short |
Consumer willingness to pay for cheese with a social sustainability attribute |
title_full |
Consumer willingness to pay for cheese with a social sustainability attribute |
title_fullStr |
Consumer willingness to pay for cheese with a social sustainability attribute |
title_full_unstemmed |
Consumer willingness to pay for cheese with a social sustainability attribute |
title_sort |
Consumer willingness to pay for cheese with a social sustainability attribute |
author |
Echeverría,Rodrigo |
author_facet |
Echeverría,Rodrigo Montenegro,Andrea Báez Albarrán,Eugenia Sepúlveda Charry,Laura |
author_role |
author |
author2 |
Montenegro,Andrea Báez Albarrán,Eugenia Sepúlveda Charry,Laura |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Echeverría,Rodrigo Montenegro,Andrea Báez Albarrán,Eugenia Sepúlveda Charry,Laura |
dc.subject.por.fl_str_mv |
consumers willingness to pay social sustainability attribute cheese |
topic |
consumers willingness to pay social sustainability attribute cheese |
description |
ABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/0103-8478cr20210281 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
dc.source.none.fl_str_mv |
Ciência Rural v.52 n.5 2022 reponame:Ciência Rural instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Ciência Rural |
collection |
Ciência Rural |
repository.name.fl_str_mv |
|
repository.mail.fl_str_mv |
|
_version_ |
1749140556914622464 |