A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/3151 |
Resumo: | The world economy has changed dramatically over the last three decades in the twentieth century, especially in the areas of international trade and industrial organization. Within this new global configuration, markets have expanded and affected the industries organization and the value chain of companies, requiring new policies from countries to deal with changes in international environment. This thesis aims to analyze the Global Value Chain (GVC) of poultry meat produced by the agribusiness Mais Frango Miraguaí LTDA, in Rio Grande do Sul/Brazil, and to determine, from this company, the origin of their export competitiveness. Thus, the GVC of agribusiness Mais Frango Miraguaí Ltda was described; the stimuli for poultry breeders and for the slaugterhouse in GVC were determined; the competitive advantage of agribusiness in the production of poultry meat to international market was evaluated; and the effects of policies over financial costs in GVC were identified. For this, were analyzed the agribusiness GVC, through interviews with company managers, technical assistance and farmers, and data were collected considering production costs, referring to September 2015. The coordinator link of GVC is the slaugterhouse, adding to this upstream farmers and other input suppliers, and downstream the consumer market, domestic and external market. The competitiveness of the chain was analyzed by the Policy Analysis Matrix (PAM), which has proven its efficiency with Shawarma product produced (breast and boneless drumstick in a whole piece). The GVC is competitive, since it presents private prices and profits, it has comparative advantage, and the social profits are also positive, even the chain being aggravated by taxes and social charges. It was found that the captive coordination, through the existing integration agreements between the slaugterhouse and the producer, the use of high genetic standard, strict sanitary management, efficient management and product value added, are the main competitive elements of this chain. |
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A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí LtdaThe global value chain competitiveness in poultry meat: the case of Mais Frango Miraguaí LtdaCarne de frangoCadeia de valor globalCompetitividadePoultry meatGlobal value chainCompetitivenessCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOThe world economy has changed dramatically over the last three decades in the twentieth century, especially in the areas of international trade and industrial organization. Within this new global configuration, markets have expanded and affected the industries organization and the value chain of companies, requiring new policies from countries to deal with changes in international environment. This thesis aims to analyze the Global Value Chain (GVC) of poultry meat produced by the agribusiness Mais Frango Miraguaí LTDA, in Rio Grande do Sul/Brazil, and to determine, from this company, the origin of their export competitiveness. Thus, the GVC of agribusiness Mais Frango Miraguaí Ltda was described; the stimuli for poultry breeders and for the slaugterhouse in GVC were determined; the competitive advantage of agribusiness in the production of poultry meat to international market was evaluated; and the effects of policies over financial costs in GVC were identified. For this, were analyzed the agribusiness GVC, through interviews with company managers, technical assistance and farmers, and data were collected considering production costs, referring to September 2015. The coordinator link of GVC is the slaugterhouse, adding to this upstream farmers and other input suppliers, and downstream the consumer market, domestic and external market. The competitiveness of the chain was analyzed by the Policy Analysis Matrix (PAM), which has proven its efficiency with Shawarma product produced (breast and boneless drumstick in a whole piece). The GVC is competitive, since it presents private prices and profits, it has comparative advantage, and the social profits are also positive, even the chain being aggravated by taxes and social charges. It was found that the captive coordination, through the existing integration agreements between the slaugterhouse and the producer, the use of high genetic standard, strict sanitary management, efficient management and product value added, are the main competitive elements of this chain.A economia mundial mudou acentuadamente nas últimas três décadas do século XX, especialmente nas áreas de comércio internacional e organização industrial. Dentro dessa nova configuração global os mercados ampliaram e afetaram a organização das indústrias e a cadeia de valor das empresas, exigindo novas políticas dos países para fazer frente às alterações no ambiente internacional. Esta tese tem por objetivo analisar a Cadeia de Valor Global (CVG) da carne de frango produzida pela agroindústria Mais Frango Miraguaí Ltda., no Rio Grande do Sul, e determinar, a partir da empresa, a fonte de sua competitividade nas exportações. Desta forma foi descrita a CVG da agroindústria Mais Frango Miraguaí Ltda.; determinou-se os estímulos para os criadores de frango e para o frigorífico na CVG; foi avaliada a vantagem competitiva da agroindústria na produção de carne de frango para o mercado internacional; e identificou-se os efeitos das nos custos praticados na CVG. Para tal foram analisadas a CVG da agroindústria, através de entrevistas com os gestores da empresa, com a assistência técnica e com produtores rurais, e foram coletados dados relacionados aos custos de produção, referentes à setembro de 2015. O elo coordenador da CVG é o frigorífico, tendo este a montante os produtores rurais e demais fornecedores de insumos, e a jusante o mercado consumidor, no mercado interno e externo. A competitividade da cadeia foi analisada por meio da Matriz de Análise de Políticas (MAP), onde se comprovou sua eficiência com o produto Shawarma (peito e coxas desossadas em uma peça inteira) produzido pelo estabelecimento representativo. A CVG é competitiva, visto que esta apresenta lucros a preços privados e possui vantagem comparativa, sendo que os lucros sociais são também positivos, mesmo a cadeia sendo agravada pela carga tributária e encargos sociais. Constatou-se que a coordenação cativa, através dos contratos de integração existente entre o frigorífico e o produtor, a utilização de alto padrão genético, rigoroso manejo sanitário, gerenciamento eficiente e agregação de valor ao produto, são os principais elementos que constituem a competitividade desta cadeia.Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoMarion Filho, Pascoal Joséhttp://lattes.cnpq.br/6357528016447284Waquil, Paulo Dabdabhttp://lattes.cnpq.br/4781103785991122Madruga, Lúcia Rejane da Rosa Gamahttp://lattes.cnpq.br/6101538332418762Costa, Nilson Luizhttp://lattes.cnpq.br/4436596248591572Bender Filho, Reisolihttp://lattes.cnpq.br/9794436610539367Miritz, Luciane Dittgen2017-04-182017-04-182016-03-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisapplication/pdfapplication/pdfMIRITZ, Luciane Dittgen. The global value chain competitiveness in poultry meat: the case of Mais Frango Miraguaí Ltda. 2016. 130 f. Tese (Doutorado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2016.http://repositorio.ufsm.br/handle/1/3151porinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2022-03-17T13:47:51Zoai:repositorio.ufsm.br:1/3151Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-03-17T13:47:51Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda The global value chain competitiveness in poultry meat: the case of Mais Frango Miraguaí Ltda |
title |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
spellingShingle |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda Miritz, Luciane Dittgen Carne de frango Cadeia de valor global Competitividade Poultry meat Global value chain Competitiveness CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
title_full |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
title_fullStr |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
title_full_unstemmed |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
title_sort |
A competitividade da cadeia de valor global da carne de frango: o caso da Mais Frango Miraguaí Ltda |
author |
Miritz, Luciane Dittgen |
author_facet |
Miritz, Luciane Dittgen |
author_role |
author |
dc.contributor.none.fl_str_mv |
Marion Filho, Pascoal José http://lattes.cnpq.br/6357528016447284 Waquil, Paulo Dabdab http://lattes.cnpq.br/4781103785991122 Madruga, Lúcia Rejane da Rosa Gama http://lattes.cnpq.br/6101538332418762 Costa, Nilson Luiz http://lattes.cnpq.br/4436596248591572 Bender Filho, Reisoli http://lattes.cnpq.br/9794436610539367 |
dc.contributor.author.fl_str_mv |
Miritz, Luciane Dittgen |
dc.subject.por.fl_str_mv |
Carne de frango Cadeia de valor global Competitividade Poultry meat Global value chain Competitiveness CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
topic |
Carne de frango Cadeia de valor global Competitividade Poultry meat Global value chain Competitiveness CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The world economy has changed dramatically over the last three decades in the twentieth century, especially in the areas of international trade and industrial organization. Within this new global configuration, markets have expanded and affected the industries organization and the value chain of companies, requiring new policies from countries to deal with changes in international environment. This thesis aims to analyze the Global Value Chain (GVC) of poultry meat produced by the agribusiness Mais Frango Miraguaí LTDA, in Rio Grande do Sul/Brazil, and to determine, from this company, the origin of their export competitiveness. Thus, the GVC of agribusiness Mais Frango Miraguaí Ltda was described; the stimuli for poultry breeders and for the slaugterhouse in GVC were determined; the competitive advantage of agribusiness in the production of poultry meat to international market was evaluated; and the effects of policies over financial costs in GVC were identified. For this, were analyzed the agribusiness GVC, through interviews with company managers, technical assistance and farmers, and data were collected considering production costs, referring to September 2015. The coordinator link of GVC is the slaugterhouse, adding to this upstream farmers and other input suppliers, and downstream the consumer market, domestic and external market. The competitiveness of the chain was analyzed by the Policy Analysis Matrix (PAM), which has proven its efficiency with Shawarma product produced (breast and boneless drumstick in a whole piece). The GVC is competitive, since it presents private prices and profits, it has comparative advantage, and the social profits are also positive, even the chain being aggravated by taxes and social charges. It was found that the captive coordination, through the existing integration agreements between the slaugterhouse and the producer, the use of high genetic standard, strict sanitary management, efficient management and product value added, are the main competitive elements of this chain. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-03-30 2017-04-18 2017-04-18 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
MIRITZ, Luciane Dittgen. The global value chain competitiveness in poultry meat: the case of Mais Frango Miraguaí Ltda. 2016. 130 f. Tese (Doutorado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/3151 |
identifier_str_mv |
MIRITZ, Luciane Dittgen. The global value chain competitiveness in poultry meat: the case of Mais Frango Miraguaí Ltda. 2016. 130 f. Tese (Doutorado em Administração) - Universidade Federal de Santa Maria, Santa Maria, 2016. |
url |
http://repositorio.ufsm.br/handle/1/3151 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Administração UFSM Programa de Pós-Graduação em Administração |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Administração UFSM Programa de Pós-Graduação em Administração |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
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1805922085493538816 |