Serviço compartilhado e criação de valor: Airbnb e o sistema de review

Detalhes bibliográficos
Autor(a) principal: Campos, José Rubens de
Data de Publicação: 2022
Outros Autores: Las Casas, Alexandre Luzzi, Vieira, Almir Martins, Claro, José Alberto Carvalho dos Santos [UNIFESP]
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNIFESP
Texto Completo: https://www.revistas.usp.br/organicom/article/view/194121
https://repositorio.unifesp.br/11600/65458
https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121
Resumo: Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações.
id UFSP_ef1f8d8cced1ffb255daa0a3550b78cf
oai_identifier_str oai:repositorio.unifesp.br:11600/65458
network_acronym_str UFSP
network_name_str Repositório Institucional da UNIFESP
repository_id_str 3465
spelling Campos, José Rubens deLas Casas, Alexandre LuzziVieira, Almir MartinsClaro, José Alberto Carvalho dos Santos [UNIFESP]Universidade Federal de São Paulo (UNIFESP)http://lattes.cnpq.br/0865792662046289São Paulo (SP)2022-08-30T15:58:30Z2022-08-30T15:58:30Z2022-01-02https://www.revistas.usp.br/organicom/article/view/194121CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458.2238-2593https://repositorio.unifesp.br/11600/65458https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações.The perception of value by the consumer of shared services and the creation of possible values by the supplier were analyzed. Mixed methods were used to identify consumer stimuli, preferences, and needs, observing the user’s perception of value regarding the service offered by Airbnb. Value was perceived by using five factors: convenience/ease; security/trust; service; price; social and environmental issue. Airbnb’s value creation is based on profiles, comments, personalized service, agility, attention, and availability in the provision of services and information.Se analizó la percepción de valor por parte del consumidor de servicios compartidos y la creación de posibles valores por parte del proveedor. Se utilizaron métodos mixtos para identificar los estímulos, preferencias y necesidades del consumidor, observando la percepción de valor del usuario con respecto al servicio ofrecido por Airbnb. El valor se identificó a través de cinco factores: comodidad/facilidad; seguridad/confianza; servicio; precio; asunto socioambiental. La creación de valor de Airbnb se basa en perfiles, comentarios, servicio personalizado, agilidad, atención y disponibilidad en la prestación de servicios e información.187-201porUSPORGANICOMConsumo colaborativoCriação e percepção de valorConfiançaServiços compartilhadosCollaborative consumptionCreation and perception of valueConfidenceShared servicesConsumo colaborativoCreación y percepción de valorConfianzaServicios compartidosServiço compartilhado e criação de valor: Airbnb e o sistema de reviewShared service and value creation: Airbnb and the review systemServicio compartido y creación de valor: Airbnb y el sistema de reviewinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1938info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UNIFESPinstname:Universidade Federal de São Paulo (UNIFESP)instacron:UNIFESPInstituto do Mar (IMar)Interdisciplinar em Ciência e Tecnologia do MarInterações homem-tecnologia-ambiente em sistemas costeiros e marinhosCiências do MarBacharelado Interdisciplinar em Ciência e Tecnologia do MarORIGINAL194121-Texto do artigo-561720-1-10-20220620_PDFA.pdf194121-Texto do artigo-561720-1-10-20220620_PDFA.pdfArtigoapplication/pdf277079${dspace.ui.url}/bitstream/11600/65458/6/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdfe5afe3786f47216af0d93f2ba22e621fMD56open accessLICENSElicense.txtlicense.txttext/plain; charset=utf-85850${dspace.ui.url}/bitstream/11600/65458/2/license.txtfc13b45e907b67ce2224e43f4515401dMD52open accessTEXT194121-Texto do artigo-561720-1-10-20220620.pdf.txt194121-Texto do artigo-561720-1-10-20220620.pdf.txtExtracted texttext/plain60285${dspace.ui.url}/bitstream/11600/65458/3/194121-Texto%20do%20artigo-561720-1-10-20220620.pdf.txt9dfdfd707d0953cae049bc3c58495e1eMD53open access194121-Texto do artigo-561720-1-10-20220620_PDFA.pdf.txt194121-Texto do artigo-561720-1-10-20220620_PDFA.pdf.txtExtracted texttext/plain60285${dspace.ui.url}/bitstream/11600/65458/13/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdf.txt9dfdfd707d0953cae049bc3c58495e1eMD513open accessTHUMBNAIL194121-Texto do artigo-561720-1-10-20220620.pdf.jpg194121-Texto do artigo-561720-1-10-20220620.pdf.jpgIM Thumbnailimage/jpeg6222${dspace.ui.url}/bitstream/11600/65458/5/194121-Texto%20do%20artigo-561720-1-10-20220620.pdf.jpgad9ead7f727893339b4c018b4665b148MD55open access194121-Texto do artigo-561720-1-10-20220620_PDFA.pdf.jpg194121-Texto do artigo-561720-1-10-20220620_PDFA.pdf.jpgIM Thumbnailimage/jpeg6221${dspace.ui.url}/bitstream/11600/65458/15/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdf.jpg2dc01f4fa78495e513a565f589400900MD515open access11600/654582023-06-05 19:40:31.554open accessoai:repositorio.unifesp.br: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ório InstitucionalPUBhttp://www.repositorio.unifesp.br/oai/requestopendoar:34652023-06-05T22:40:31Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP)false
dc.title.pt_BR.fl_str_mv Serviço compartilhado e criação de valor: Airbnb e o sistema de review
dc.title.alternative.en.fl_str_mv Shared service and value creation: Airbnb and the review system
dc.title.alternative.es.fl_str_mv Servicio compartido y creación de valor: Airbnb y el sistema de review
title Serviço compartilhado e criação de valor: Airbnb e o sistema de review
spellingShingle Serviço compartilhado e criação de valor: Airbnb e o sistema de review
Campos, José Rubens de
Consumo colaborativo
Criação e percepção de valor
Confiança
Serviços compartilhados
Collaborative consumption
Creation and perception of value
Confidence
Shared services
Consumo colaborativo
Creación y percepción de valor
Confianza
Servicios compartidos
title_short Serviço compartilhado e criação de valor: Airbnb e o sistema de review
title_full Serviço compartilhado e criação de valor: Airbnb e o sistema de review
title_fullStr Serviço compartilhado e criação de valor: Airbnb e o sistema de review
title_full_unstemmed Serviço compartilhado e criação de valor: Airbnb e o sistema de review
title_sort Serviço compartilhado e criação de valor: Airbnb e o sistema de review
author Campos, José Rubens de
author_facet Campos, José Rubens de
Las Casas, Alexandre Luzzi
Vieira, Almir Martins
Claro, José Alberto Carvalho dos Santos [UNIFESP]
author_role author
author2 Las Casas, Alexandre Luzzi
Vieira, Almir Martins
Claro, José Alberto Carvalho dos Santos [UNIFESP]
author2_role author
author
author
dc.contributor.institution.none.fl_str_mv Universidade Federal de São Paulo (UNIFESP)
dc.contributor.authorLattes.pt_BR.fl_str_mv http://lattes.cnpq.br/0865792662046289
dc.contributor.author.fl_str_mv Campos, José Rubens de
Las Casas, Alexandre Luzzi
Vieira, Almir Martins
Claro, José Alberto Carvalho dos Santos [UNIFESP]
dc.subject.por.fl_str_mv Consumo colaborativo
Criação e percepção de valor
Confiança
Serviços compartilhados
topic Consumo colaborativo
Criação e percepção de valor
Confiança
Serviços compartilhados
Collaborative consumption
Creation and perception of value
Confidence
Shared services
Consumo colaborativo
Creación y percepción de valor
Confianza
Servicios compartidos
dc.subject.eng.fl_str_mv Collaborative consumption
Creation and perception of value
Confidence
Shared services
dc.subject.spa.fl_str_mv Consumo colaborativo
Creación y percepción de valor
Confianza
Servicios compartidos
description Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações.
publishDate 2022
dc.date.accessioned.fl_str_mv 2022-08-30T15:58:30Z
dc.date.available.fl_str_mv 2022-08-30T15:58:30Z
dc.date.issued.fl_str_mv 2022-01-02
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.pt_BR.fl_str_mv https://www.revistas.usp.br/organicom/article/view/194121
dc.identifier.citation.fl_str_mv CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458.
dc.identifier.uri.fl_str_mv https://repositorio.unifesp.br/11600/65458
https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121
dc.identifier.issn.none.fl_str_mv 2238-2593
url https://www.revistas.usp.br/organicom/article/view/194121
https://repositorio.unifesp.br/11600/65458
https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121
identifier_str_mv CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458.
2238-2593
dc.language.iso.fl_str_mv por
language por
dc.relation.ispartof.pt_BR.fl_str_mv ORGANICOM
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 187-201
dc.coverage.spatial.pt_BR.fl_str_mv São Paulo (SP)
dc.publisher.none.fl_str_mv USP
publisher.none.fl_str_mv USP
dc.source.none.fl_str_mv reponame:Repositório Institucional da UNIFESP
instname:Universidade Federal de São Paulo (UNIFESP)
instacron:UNIFESP
instname_str Universidade Federal de São Paulo (UNIFESP)
instacron_str UNIFESP
institution UNIFESP
reponame_str Repositório Institucional da UNIFESP
collection Repositório Institucional da UNIFESP
bitstream.url.fl_str_mv ${dspace.ui.url}/bitstream/11600/65458/6/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdf
${dspace.ui.url}/bitstream/11600/65458/2/license.txt
${dspace.ui.url}/bitstream/11600/65458/3/194121-Texto%20do%20artigo-561720-1-10-20220620.pdf.txt
${dspace.ui.url}/bitstream/11600/65458/13/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdf.txt
${dspace.ui.url}/bitstream/11600/65458/5/194121-Texto%20do%20artigo-561720-1-10-20220620.pdf.jpg
${dspace.ui.url}/bitstream/11600/65458/15/194121-Texto%20do%20artigo-561720-1-10-20220620_PDFA.pdf.jpg
bitstream.checksum.fl_str_mv e5afe3786f47216af0d93f2ba22e621f
fc13b45e907b67ce2224e43f4515401d
9dfdfd707d0953cae049bc3c58495e1e
9dfdfd707d0953cae049bc3c58495e1e
ad9ead7f727893339b4c018b4665b148
2dc01f4fa78495e513a565f589400900
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional da UNIFESP - Universidade Federal de São Paulo (UNIFESP)
repository.mail.fl_str_mv
_version_ 1802764279917576192

Registros relacionados