Serviço compartilhado e criação de valor: Airbnb e o sistema de review
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNIFESP |
Texto Completo: | https://www.revistas.usp.br/organicom/article/view/194121 https://repositorio.unifesp.br/11600/65458 https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121 |
Resumo: | Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações. |
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Campos, José Rubens deLas Casas, Alexandre LuzziVieira, Almir MartinsClaro, José Alberto Carvalho dos Santos [UNIFESP]Universidade Federal de São Paulo (UNIFESP)http://lattes.cnpq.br/0865792662046289São Paulo (SP)2022-08-30T15:58:30Z2022-08-30T15:58:30Z2022-01-02https://www.revistas.usp.br/organicom/article/view/194121CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458.2238-2593https://repositorio.unifesp.br/11600/65458https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações.The perception of value by the consumer of shared services and the creation of possible values by the supplier were analyzed. Mixed methods were used to identify consumer stimuli, preferences, and needs, observing the user’s perception of value regarding the service offered by Airbnb. Value was perceived by using five factors: convenience/ease; security/trust; service; price; social and environmental issue. Airbnb’s value creation is based on profiles, comments, personalized service, agility, attention, and availability in the provision of services and information.Se analizó la percepción de valor por parte del consumidor de servicios compartidos y la creación de posibles valores por parte del proveedor. Se utilizaron métodos mixtos para identificar los estímulos, preferencias y necesidades del consumidor, observando la percepción de valor del usuario con respecto al servicio ofrecido por Airbnb. El valor se identificó a través de cinco factores: comodidad/facilidad; seguridad/confianza; servicio; precio; asunto socioambiental. La creación de valor de Airbnb se basa en perfiles, comentarios, servicio personalizado, agilidad, atención y disponibilidad en la prestación de servicios e información.187-201porUSPORGANICOMConsumo colaborativoCriação e percepção de valorConfiançaServiços compartilhadosCollaborative consumptionCreation and perception of valueConfidenceShared servicesConsumo colaborativoCreación y percepción de valorConfianzaServicios compartidosServiço compartilhado e criação de valor: Airbnb e o sistema de reviewShared service and value creation: Airbnb and the review systemServicio compartido y creación de valor: Airbnb y el sistema de reviewinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1938info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UNIFESPinstname:Universidade Federal de São Paulo (UNIFESP)instacron:UNIFESPInstituto do Mar (IMar)Interdisciplinar em Ciência e Tecnologia do MarInterações homem-tecnologia-ambiente em sistemas costeiros e 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dc.title.pt_BR.fl_str_mv |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
dc.title.alternative.en.fl_str_mv |
Shared service and value creation: Airbnb and the review system |
dc.title.alternative.es.fl_str_mv |
Servicio compartido y creación de valor: Airbnb y el sistema de review |
title |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
spellingShingle |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review Campos, José Rubens de Consumo colaborativo Criação e percepção de valor Confiança Serviços compartilhados Collaborative consumption Creation and perception of value Confidence Shared services Consumo colaborativo Creación y percepción de valor Confianza Servicios compartidos |
title_short |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
title_full |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
title_fullStr |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
title_full_unstemmed |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
title_sort |
Serviço compartilhado e criação de valor: Airbnb e o sistema de review |
author |
Campos, José Rubens de |
author_facet |
Campos, José Rubens de Las Casas, Alexandre Luzzi Vieira, Almir Martins Claro, José Alberto Carvalho dos Santos [UNIFESP] |
author_role |
author |
author2 |
Las Casas, Alexandre Luzzi Vieira, Almir Martins Claro, José Alberto Carvalho dos Santos [UNIFESP] |
author2_role |
author author author |
dc.contributor.institution.none.fl_str_mv |
Universidade Federal de São Paulo (UNIFESP) |
dc.contributor.authorLattes.pt_BR.fl_str_mv |
http://lattes.cnpq.br/0865792662046289 |
dc.contributor.author.fl_str_mv |
Campos, José Rubens de Las Casas, Alexandre Luzzi Vieira, Almir Martins Claro, José Alberto Carvalho dos Santos [UNIFESP] |
dc.subject.por.fl_str_mv |
Consumo colaborativo Criação e percepção de valor Confiança Serviços compartilhados |
topic |
Consumo colaborativo Criação e percepção de valor Confiança Serviços compartilhados Collaborative consumption Creation and perception of value Confidence Shared services Consumo colaborativo Creación y percepción de valor Confianza Servicios compartidos |
dc.subject.eng.fl_str_mv |
Collaborative consumption Creation and perception of value Confidence Shared services |
dc.subject.spa.fl_str_mv |
Consumo colaborativo Creación y percepción de valor Confianza Servicios compartidos |
description |
Analisou-se percepção de valor pelo consumidor de serviços compartilhados e criação de eventuais valores pelo fornecedor. Usou-se métodos mistos para identificar estímulos, preferências e necessidades do consumidor, observando-se a percepção de valor do usuário quanto ao serviço oferecido pela Airbnb. Percebeu-se valor por meio de cinco fatores: conveniência/facilidade; segurança/confiança; atendimento; preço; questão socioambiental. A criação de valor da Airbnb está alicerçada nos perfis, comentários, atendimento personalizado, agilidade, atenção e disponibilidade na prestação de serviços e informações. |
publishDate |
2022 |
dc.date.accessioned.fl_str_mv |
2022-08-30T15:58:30Z |
dc.date.available.fl_str_mv |
2022-08-30T15:58:30Z |
dc.date.issued.fl_str_mv |
2022-01-02 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.pt_BR.fl_str_mv |
https://www.revistas.usp.br/organicom/article/view/194121 |
dc.identifier.citation.fl_str_mv |
CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458. |
dc.identifier.uri.fl_str_mv |
https://repositorio.unifesp.br/11600/65458 https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121 |
dc.identifier.issn.none.fl_str_mv |
2238-2593 |
url |
https://www.revistas.usp.br/organicom/article/view/194121 https://repositorio.unifesp.br/11600/65458 https://doi.org/10.11606/issn.2238-2593.organicom.2022.194121 |
identifier_str_mv |
CAMPOS, José Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, José Alberto Carvalho dos Santos. Serviço compartilhado e criação de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606/issn.2238-2593.organicom.2022.194121. Disponível em: https://repositorio.unifesp.br/11600/65458. 2238-2593 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.ispartof.pt_BR.fl_str_mv |
ORGANICOM |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
187-201 |
dc.coverage.spatial.pt_BR.fl_str_mv |
São Paulo (SP) |
dc.publisher.none.fl_str_mv |
USP |
publisher.none.fl_str_mv |
USP |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UNIFESP instname:Universidade Federal de São Paulo (UNIFESP) instacron:UNIFESP |
instname_str |
Universidade Federal de São Paulo (UNIFESP) |
instacron_str |
UNIFESP |
institution |
UNIFESP |
reponame_str |
Repositório Institucional da UNIFESP |
collection |
Repositório Institucional da UNIFESP |
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