SOCIAL MEDIA AT THE PUBLIC UNIVERSITY: A Case Study at the Federal University of Amapá

• Autor(a) principal: Barreto, Laís Karla da Silva
• Data de Publicação: 2020
• Outros Autores: Barbosa, Emanuelle Silva, Guimarães, Luciana Gondim de Almeida, Esteves, Priscila Silva, Silva, Allan Gustavo Freire da, Costa Junior, João Florêncio da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11086
• topic: Comunicação Organizacional; Internet; Mídias Sociais.; Comunicação Organizacional; Organizational Communication; Internet; Social media.; Organizational communication; Comunicación Organizacional; Internet; Medios Sociales.

The advent of the internet has enabled changes in the way people communicate. The current reseach endeavours to analyse the organizational communication process, through social media, at the Academic Department of Philosophy and Human Sciences - DFCH, at the Federal University of Amapá. Methodologically, it is a qualitative, descriptive approach, configured as a case study. Data were collected through semi-structured interviews, with the participation of 10 administrative technicians. The results reveal that communication in the DFCH occurs through integrated management systems (SIPAC, SIGRH and SIGAA), by email and institutional website and, informally, by WhatsApp. As a result of the research, it was proposed the creation of groups linked to the Dean Special Advisory Board (AER), to improve the communication process.