Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Campo - Território |
Texto Completo: | https://seer.ufu.br/index.php/campoterritorio/article/view/50162 |
Resumo: | The purpose of this study is to present a brief history of the territorial formation of Vale dos Vinhedos (Brazil), lead by the figure of the “colono” winegrower, calling attention to the relevance of wine tourism in this context. Wine tourism understood as an activity the revalues and reinvents the rural world, transforming a productive space into a leisure space and enabling pluriactivity to the winegrower. The current qualitative research consisted of bibliographical review of books, thesis and dissertations where the spatial fragment is Vale dos Vinhedos. It was found that in a territory with a supposedly homogeneous identity – inhabited by winegrowers of Italian ancestry – distinct ruralities coexist and are manifested, by different means of production, relationship with grape and wine market, land uses and wine tourism relevance. In this region, big wine companies receiving a large number of tourists, medium sized family owned wineries who own a substantial part of their income to direct sales to visitors, wine cooperative members who preserve artisanal food and wine making traditions while remaining relatively distant from the tourism market, as well as new players with an ecological perspective of agriculture focused on organic grape growing and small scale winemaking, all coexist. Therefore the study concludes that the Vale different ruralities impact the multiple experiences the wine tourism has to offer. The wine, a high-added value agricultural product, induces endogenous territorial development and contradicts the idea of structural precariousness in rural Brazil. And wine tourism strengthens the ruralities that surround wine. Key words: Ruralities; Wine growing; Wine tourism; Vale dos Vinhedos. |
id |
UFU-10_99604cb54e03cf7f39dfcddc7fed39d4 |
---|---|
oai_identifier_str |
oai:ojs.www.seer.ufu.br:article/50162 |
network_acronym_str |
UFU-10 |
network_name_str |
Campo - Território |
repository_id_str |
|
spelling |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS Ruralidades e enoturismo no Vale dos Vinhedos/ Serra Gaúcha – RS The purpose of this study is to present a brief history of the territorial formation of Vale dos Vinhedos (Brazil), lead by the figure of the “colono” winegrower, calling attention to the relevance of wine tourism in this context. Wine tourism understood as an activity the revalues and reinvents the rural world, transforming a productive space into a leisure space and enabling pluriactivity to the winegrower. The current qualitative research consisted of bibliographical review of books, thesis and dissertations where the spatial fragment is Vale dos Vinhedos. It was found that in a territory with a supposedly homogeneous identity – inhabited by winegrowers of Italian ancestry – distinct ruralities coexist and are manifested, by different means of production, relationship with grape and wine market, land uses and wine tourism relevance. In this region, big wine companies receiving a large number of tourists, medium sized family owned wineries who own a substantial part of their income to direct sales to visitors, wine cooperative members who preserve artisanal food and wine making traditions while remaining relatively distant from the tourism market, as well as new players with an ecological perspective of agriculture focused on organic grape growing and small scale winemaking, all coexist. Therefore the study concludes that the Vale different ruralities impact the multiple experiences the wine tourism has to offer. The wine, a high-added value agricultural product, induces endogenous territorial development and contradicts the idea of structural precariousness in rural Brazil. And wine tourism strengthens the ruralities that surround wine. Key words: Ruralities; Wine growing; Wine tourism; Vale dos Vinhedos. Este artigo busca traçar um breve histórico da formação territorial do Vale dos Vinhedos (Brasil), protagonizado pela figura do colono viticultor, situando a relevância do enoturismo neste contexto. Enoturismo entendido como atividade que revaloriza e reinventa o mundo rural, transformando um espaço produtivo em espaço de lazer e propiciando a pluriatividade ao viticultor. Esta pesquisa qualitativa consistiu em revisão bibliográfica de livros, teses e dissertações onde o recorte espacial é o Vale dos Vinhedos. Constatou-se que em um território com identidade supostamente homogênea – habitado por viticultores descendentes de italianos - coexistem ruralidades diversas, expressas em diferentes modos de produção, relação com o mercado de uvas e vinhos, usos da terra e relevância do enoturismo. Nesta região convivem grandes empresas vitivinícolas que recebem fluxo intenso de turistas, vinícolas familiares de médio porte onde a venda direta de vinhos aos visitantes é parcela substancial dos ingressos, produtores cooperados que preservam a tradição da produção de vinhos e alimentos coloniais e mantém certo distanciamento em relação ao mercado do turismo e, finalmente, novos atores com uma perspectiva ecologizada da agricultura focada na produção de uvas orgânicas e vinificação em pequena escala. Concluiu-se, portanto, que as diferentes ruralidades do Vale refletem nas múltiplas experiências que o enoturismo pode proporcionar. O vinho, produto agrícola de alto valor agregado, é indutor de desenvolvimento territorial endógeno e contradiz a ideia de precariedade estrutural do rural brasileiro. E o enoturismo fortalece as ruralidades em torno do vinho. Palavras chaves: Ruralidades; Vitivinicultura; Enoturismo; Vale dos Vinhedos.EDUFU2020-04-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/campoterritorio/article/view/5016210.14393/RCT143409Revista Campo-Território; v. 14 n. 34 Dez. (2019)1809-6271reponame:Campo - Territórioinstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/campoterritorio/article/view/50162/28697Copyright (c) 2019 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIAinfo:eu-repo/semantics/openAccessGabardo, WagnerValduga, Vander2020-06-27T17:19:21Zoai:ojs.www.seer.ufu.br:article/50162Revistahttps://seer.ufu.br/index.php/campoterritorioPUBhttps://seer.ufu.br/index.php/campoterritorio/oaijcleps@ufu.br || campoterritorio@ig.ufu.br1809-62711809-6271opendoar:2020-06-27T17:19:21Campo - Território - Universidade Federal de Uberlândia (UFU)false |
dc.title.none.fl_str_mv |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS Ruralidades e enoturismo no Vale dos Vinhedos/ Serra Gaúcha – RS |
title |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
spellingShingle |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS Gabardo, Wagner |
title_short |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
title_full |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
title_fullStr |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
title_full_unstemmed |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
title_sort |
Ruralities and wine tourism at Vale dos Vinhedos/ Serra Gaúcha - RS |
author |
Gabardo, Wagner |
author_facet |
Gabardo, Wagner Valduga, Vander |
author_role |
author |
author2 |
Valduga, Vander |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Gabardo, Wagner Valduga, Vander |
description |
The purpose of this study is to present a brief history of the territorial formation of Vale dos Vinhedos (Brazil), lead by the figure of the “colono” winegrower, calling attention to the relevance of wine tourism in this context. Wine tourism understood as an activity the revalues and reinvents the rural world, transforming a productive space into a leisure space and enabling pluriactivity to the winegrower. The current qualitative research consisted of bibliographical review of books, thesis and dissertations where the spatial fragment is Vale dos Vinhedos. It was found that in a territory with a supposedly homogeneous identity – inhabited by winegrowers of Italian ancestry – distinct ruralities coexist and are manifested, by different means of production, relationship with grape and wine market, land uses and wine tourism relevance. In this region, big wine companies receiving a large number of tourists, medium sized family owned wineries who own a substantial part of their income to direct sales to visitors, wine cooperative members who preserve artisanal food and wine making traditions while remaining relatively distant from the tourism market, as well as new players with an ecological perspective of agriculture focused on organic grape growing and small scale winemaking, all coexist. Therefore the study concludes that the Vale different ruralities impact the multiple experiences the wine tourism has to offer. The wine, a high-added value agricultural product, induces endogenous territorial development and contradicts the idea of structural precariousness in rural Brazil. And wine tourism strengthens the ruralities that surround wine. Key words: Ruralities; Wine growing; Wine tourism; Vale dos Vinhedos. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufu.br/index.php/campoterritorio/article/view/50162 10.14393/RCT143409 |
url |
https://seer.ufu.br/index.php/campoterritorio/article/view/50162 |
identifier_str_mv |
10.14393/RCT143409 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufu.br/index.php/campoterritorio/article/view/50162/28697 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIA info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIA |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
EDUFU |
publisher.none.fl_str_mv |
EDUFU |
dc.source.none.fl_str_mv |
Revista Campo-Território; v. 14 n. 34 Dez. (2019) 1809-6271 reponame:Campo - Território instname:Universidade Federal de Uberlândia (UFU) instacron:UFU |
instname_str |
Universidade Federal de Uberlândia (UFU) |
instacron_str |
UFU |
institution |
UFU |
reponame_str |
Campo - Território |
collection |
Campo - Território |
repository.name.fl_str_mv |
Campo - Território - Universidade Federal de Uberlândia (UFU) |
repository.mail.fl_str_mv |
jcleps@ufu.br || campoterritorio@ig.ufu.br |
_version_ |
1798315122217713664 |