Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis

Detalhes bibliográficos
Autor(a) principal: Guerra, Christiane
Data de Publicação: 2018
Outros Autores: Giacomini Botta, Mariana
Tipo de documento: Artigo
Idioma: por
Título da fonte: Domínios de Lingu@gem
DOI: 10.14393/DL35-v12n3a2018-17
Texto Completo: https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/40639
Resumo: The popularity of social network sites has resulted in the emergence of new discursive genres, natives to the digital world. This is the case of the meme, increasingly present in online communications. This paper presents a brief overview of the appearance of the concept and the memes, which serves as the basis for the analysis of this new form of interaction between individuals. In order to make a survey of meme's main characteristics as a discursive genre, this research is based on Bakhtin's concepts and on some ideas of Charaudeau, Moirand, Marcuschi and Fiorin. About the conception of meme, we consulted works of Dawkins, Recuero and Martino. The results show us that the meme has the purpose of manifesting a position or doing a comment about some event, in a light and humorous way. In addition, we could see that the reference to the fact that motivated the creation of the meme is fundamental concerning the fidelity of the copy and can be maintained in the visual and in the verbal elements.
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spelling Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysisO meme como gênero discursivo nativo do meio digital: principais características e análise preliminarGênero discursivoGêneros digitaisMemeRedes sociaisEnunciaçãoDiscursive genreDigital genresMemeSocial networksEnunciationThe popularity of social network sites has resulted in the emergence of new discursive genres, natives to the digital world. This is the case of the meme, increasingly present in online communications. This paper presents a brief overview of the appearance of the concept and the memes, which serves as the basis for the analysis of this new form of interaction between individuals. In order to make a survey of meme's main characteristics as a discursive genre, this research is based on Bakhtin's concepts and on some ideas of Charaudeau, Moirand, Marcuschi and Fiorin. About the conception of meme, we consulted works of Dawkins, Recuero and Martino. The results show us that the meme has the purpose of manifesting a position or doing a comment about some event, in a light and humorous way. In addition, we could see that the reference to the fact that motivated the creation of the meme is fundamental concerning the fidelity of the copy and can be maintained in the visual and in the verbal elements.A grande popularidade dos sites de redes sociais trouxe consigo a emergência de novos gêneros discursivos, nativos do meio digital. Esse é o caso do meme, cada vez mais presente nas comunicações on-line. Neste trabalho é apresentado um breve panorama do surgimento do conceito e dos memes na internet, que serve como base para a análise dessa nova forma de interação entre indivíduos. Com o objetivo de fazer um levantamento das principais características do meme como gênero discursivo, esta pesquisa se apoia em conceitos de Bakhtin e em algumas ideias de Charaudeau, Moirand, Marcuschi e Fiorin. Sobre a concepção de meme, foram consultadas obras de Dawkins, Recuero e Martino. Os resultados mostram que o meme tem a finalidade de manifestar posicionamento ou comentário sobre algum acontecimento, de modo leve e bem-humorado. Além disso, entende-se que a referência ao fato que motivou a criação do meme é fundamental no que diz respeito à fidelidade da cópia e pode ser mantida tanto nos elementos visuais quanto nos verbais.PPUFU2018-09-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/dominiosdelinguagem/article/view/4063910.14393/DL35-v12n3a2018-17Domínios de Lingu@gem; Vol. 12 No. 3 (2018): Número Atemático; 1859-1877Domínios de Lingu@gem; Vol. 12 Núm. 3 (2018): Número Atemático; 1859-1877Domínios de Lingu@gem; v. 12 n. 3 (2018): Número Atemático; 1859-18771980-5799reponame:Domínios de Lingu@geminstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/dominiosdelinguagem/article/view/40639/24002Copyright (c) 2018 Christiane Guerra, Mariana Giacomini Bottahttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessGuerra, ChristianeGiacomini Botta, Mariana2023-07-27T15:13:09Zoai:ojs.www.seer.ufu.br:article/40639Revistahttps://seer.ufu.br/index.php/dominiosdelinguagemPUBhttps://seer.ufu.br/index.php/dominiosdelinguagem/oairevistadominios@ileel.ufu.br||1980-57991980-5799opendoar:2023-07-27T15:13:09Domínios de Lingu@gem - Universidade Federal de Uberlândia (UFU)false
dc.title.none.fl_str_mv Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
O meme como gênero discursivo nativo do meio digital: principais características e análise preliminar
title Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
spellingShingle Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
Guerra, Christiane
Gênero discursivo
Gêneros digitais
Meme
Redes sociais
Enunciação
Discursive genre
Digital genres
Meme
Social networks
Enunciation
Guerra, Christiane
Gênero discursivo
Gêneros digitais
Meme
Redes sociais
Enunciação
Discursive genre
Digital genres
Meme
Social networks
Enunciation
title_short Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
title_full Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
title_fullStr Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
title_full_unstemmed Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
title_sort Meme as a native discursive genre of the digital environment: its main characteristics and preliminary analysis
author Guerra, Christiane
author_facet Guerra, Christiane
Guerra, Christiane
Giacomini Botta, Mariana
Giacomini Botta, Mariana
author_role author
author2 Giacomini Botta, Mariana
author2_role author
dc.contributor.author.fl_str_mv Guerra, Christiane
Giacomini Botta, Mariana
dc.subject.por.fl_str_mv Gênero discursivo
Gêneros digitais
Meme
Redes sociais
Enunciação
Discursive genre
Digital genres
Meme
Social networks
Enunciation
topic Gênero discursivo
Gêneros digitais
Meme
Redes sociais
Enunciação
Discursive genre
Digital genres
Meme
Social networks
Enunciation
description The popularity of social network sites has resulted in the emergence of new discursive genres, natives to the digital world. This is the case of the meme, increasingly present in online communications. This paper presents a brief overview of the appearance of the concept and the memes, which serves as the basis for the analysis of this new form of interaction between individuals. In order to make a survey of meme's main characteristics as a discursive genre, this research is based on Bakhtin's concepts and on some ideas of Charaudeau, Moirand, Marcuschi and Fiorin. About the conception of meme, we consulted works of Dawkins, Recuero and Martino. The results show us that the meme has the purpose of manifesting a position or doing a comment about some event, in a light and humorous way. In addition, we could see that the reference to the fact that motivated the creation of the meme is fundamental concerning the fidelity of the copy and can be maintained in the visual and in the verbal elements.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/40639
10.14393/DL35-v12n3a2018-17
url https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/40639
identifier_str_mv 10.14393/DL35-v12n3a2018-17
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufu.br/index.php/dominiosdelinguagem/article/view/40639/24002
dc.rights.driver.fl_str_mv Copyright (c) 2018 Christiane Guerra, Mariana Giacomini Botta
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Christiane Guerra, Mariana Giacomini Botta
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PPUFU
publisher.none.fl_str_mv PPUFU
dc.source.none.fl_str_mv Domínios de Lingu@gem; Vol. 12 No. 3 (2018): Número Atemático; 1859-1877
Domínios de Lingu@gem; Vol. 12 Núm. 3 (2018): Número Atemático; 1859-1877
Domínios de Lingu@gem; v. 12 n. 3 (2018): Número Atemático; 1859-1877
1980-5799
reponame:Domínios de Lingu@gem
instname:Universidade Federal de Uberlândia (UFU)
instacron:UFU
instname_str Universidade Federal de Uberlândia (UFU)
instacron_str UFU
institution UFU
reponame_str Domínios de Lingu@gem
collection Domínios de Lingu@gem
repository.name.fl_str_mv Domínios de Lingu@gem - Universidade Federal de Uberlândia (UFU)
repository.mail.fl_str_mv revistadominios@ileel.ufu.br||
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dc.identifier.doi.none.fl_str_mv 10.14393/DL35-v12n3a2018-17

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