The Future of Nossa Senhora hospital is in Your Hands

• Autor(a) principal: Centenaro, Andressa
• Data de Publicação: 2017
• Outros Autores: Bonemberger, Angela Maria Ortolan, Sartori, Tainara, Guimarães, Julio Cesar Ferro de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração Pública e Gestão Social
• Texto Completo: https://periodicos.ufv.br/apgs/article/view/5053
• topic: Organizações sem fins Lucrativos; Planejamento estratégico; Saúde Pública; Terceiro Setor; Gestão de Organização do Terceiro Setor

The management of a philanthropic hospital is more complex than it appears to be. Even though the hospital receives tax benefits, its managementdepends on decision-making just like private companies. The organization studied is a philanthropic institution, that is, a non-profit institution, created by a visionarygroup in the 80’s, which founded a hospital to better serve the community. However, the financial maintenance of the institution became a task that required a lotof managers. After going through two financial crises, the future of the hospital was depending on a decision-making: it could close its doors, be privatized orreceive additional investment and expand the range of health services. This study seeks to discuss the management of non-profit institutions and the difficultyhospitals face due to the problems in public management and the problems in the public health system.Keywords: Non-profit organizations, strategic planning, public health, third sector.