Changes in beef consumption and retailing competitiveness in Brazil: a rapid appraisal

• Autor(a) principal: Silva, Andrea Lago da
• Data de Publicação: 2002
• Outros Autores: Aguiar, Danilo R. D.
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://dx.doi.org/10.1002/agr.10013; http://www.locus.ufv.br/handle/123456789/23056
• topic: Beef consumption; Retailing competitiveness; Beef

This paper analyzed the competitiveness of beef retailing in Brazil+ We carried out a rapid appraisal by means of extensive usage of secondary information, key informant semistructured interviews and direct observation all around the country+ We found that beef has been losing competitiveness to other meats in part because of price disadvantage and in part because of mar- keting inefficiencies+ The critical points are: the intermittent quality, unhealthy image and high price of beef, the low level of income of most consumers, inept enforcement of safety regulations, and failing vertical coordination+ An important outcome of this study is that most of the problems faced by retailers do not depend only on them+ However, retailers need to play a dominant role in dealing with these issues because they represent the most organized segment of the Brazilian beef system.