Internacionalization/Translation of a University Website

• Autor(a) principal: Mesquita, Leonardo Penha
• Data de Publicação: 2020
• Outros Autores: Silva, Igor Antônio Lourenço da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Belas Infiéis
• Texto Completo: https://periodicos.unb.br/index.php/belasinfieis/article/view/27342
• topic: Internacionalização de site. CAT tool. Tradução de site. Internacionalização da universidade. Site institucional.; Website internationalization. CAT tool. Website translation. University internationalization. Institutional site.

Website localization and internationalization are practices that, among other objectives, aim at (i) reaching and attracting clients in new markets; and/or (ii) providing more credibility and visibility to the institution, company or product for which its content is intended. As far as the internationalization of universities' websites is concerned, both goals might be present depending on the institution’s objectives, but there has been a tendency to use English as lingua franca as a way to promote the institution at a global level and attract students from different parts of the world. This article reports on the procedures used in and the results of translating a university website. By using the proprietary software Alchemy Catalyst and carrying out discussions with the “client”, the then undergraduate program coordinator, the authors translated the website of the Undergraduate Program in Translation at Universidade Federal de Uberlândia aiming at publicizing the program to an English-speaking international audience. The results show the commitment between translators and “client”, as well as relevant procedures, including omission.