Loyalty programs in the airline ticket market: development and opportunities for future research

• Autor(a) principal: Gavinho, Carolina
• Data de Publicação: 2021
• Outros Autores: Feder Mayer, Verônica
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Cenário
• Texto Completo: https://periodicos.unb.br/index.php/revistacenario/article/view/35097
• topic: Programas de fidelidade; Programas de pontos; Milhas aéreas; Comportamento do consumidor no turismo; Marketing turístico.; Loyalty programs; Points program; Air miles; Consumer behavior in tourism; Tourism marketing.; Programas de fidelización; Programas de puntos; Millas aéreas; Comportamiento del consumidor en el turismo; Marketing turístico.

This article aims to present loyalty programs and emerging trends. As it is a highly profitable market, with expiring points and an increasing number of participants, understanding the behavior of tourists in the decision-making process when redeeming or selling their points is a relevant topic for research on consumer behavior in tourism, since most part of the redemption of points remains for airline tickets. Thus, a bibliographic review was made in order to investigate the current status of the researches that study loyalty programs from the perspective of consumer behavior in tourism, both in Brazil and abroad. With the results obtained, the main study topics for future research are discussed, such as the impact of the emergence of new intermediaries and new technologies in the decision to sell / redeem points and how the consumer perceives this movement when making his decisions.