Press Start : a relação entre a Nintendo e o Fã

Detalhes bibliográficos
Autor(a) principal: Silva, Henrique de Albuquerque
Data de Publicação: 2014
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Biblioteca Digital de Monografias da UnB
Texto Completo: http://bdm.unb.br/handle/10483/9380
Resumo: Monografia (graduação)—Universidade de Brasília, Faculdade de Comunicação, Comunicação Organizacional, 2014.
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spelling Silva, Henrique de AlbuquerqueSouza, Luciano Mendes deSILVA, Henrique de Albuquerque. Press Start: a relação entre a Nintendo e o Fã. 2014. ix, 58 f., il. Monografia (Bacharelado em Comunicação Social )—Universidade de Brasília, Brasília, 2014.http://bdm.unb.br/handle/10483/9380Monografia (graduação)—Universidade de Brasília, Faculdade de Comunicação, Comunicação Organizacional, 2014.Este trabalho visa compreender não só como se dá a relação entre empresa e fã, como também entender o cenário em que as empresas se encontra. Estudando o cenário do mercado de jogos eletrônicos é possível perceber uma grande competitividade entre as empresas atuantes no ramo. Sendo assim, na primeira parte do trabalho são analisadas as estratégias empregadas para o planejamento dos novos produtos da Nintendo, visando a conquista de novos públicos. Em um segundo momento são estudadas as produções elaboradas para os fãs da Nintendo, utilizando os personagens da marca Pokémon como referência, bem como entender a dinâmica que ocorre nas comunidades de fãs e algumas práticas disseminadas na cultura de fã. De tal maneira, entende-se a dinâmica de algumas comunidades de fãs, como sua forma de produção e práticas adotadas, bem como peculiaridades presentes nas ações tomadas pela empresa na tentativa de regular as atividades que envolvem sua marca.This work aims to understand not only the relationship between the company and the fans, but also the scenario they’re included in. By studying the electronic gaming market scenario, it’s possible to notice a huge competitivity between the active enterprises. Thus it is, the strategies employed to plan Nintendo’s new products, in order to acquire new clients, are going to be studied on this work’s first part. At a second moment, the present work studies Nintendo’s products designed for its fans, more specifically the Pokémon franchise, as well as analyses the dynamic between the fans communities and some practices common to the fans culture. That way, it’s possible to understand the dynamic of some fans communities, like their production system and current practices, as also as peculiarities in the actions taken by the company in order to control the activities surrounding its brand.Submitted by Cristiane Maria Mendes (mcristianem@gmail.com) on 2015-01-14T18:27:31Z No. of bitstreams: 1 2014_HenriqueDeAlbuquerqueSilva.pdf: 1174794 bytes, checksum: 98581519f16d65d0417dc0d9d50c4f7d (MD5)Approved for entry into archive by Ruthlea Nascimento(ruthlea.nascimento@gmail.com) on 2015-01-16T13:47:22Z (GMT) No. of bitstreams: 1 2014_HenriqueDeAlbuquerqueSilva.pdf: 1174794 bytes, checksum: 98581519f16d65d0417dc0d9d50c4f7d (MD5)Made available in DSpace on 2015-01-16T13:47:22Z (GMT). No. of bitstreams: 1 2014_HenriqueDeAlbuquerqueSilva.pdf: 1174794 bytes, checksum: 98581519f16d65d0417dc0d9d50c4f7d (MD5)This work aims to understand not only the relationship between the company and the fans, but also the scenario they’re included in. By studying the electronic gaming market scenario, it’s possible to notice a huge competitivity between the active enterprises. Thus it is, the strategies employed to plan Nintendo’s new products, in order to acquire new clients, are going to be studied on this work’s first part. At a second moment, the present work studies Nintendo’s products designed for its fans, more specifically the Pokémon franchise, as well as analyses the dynamic between the fans communities and some practices common to the fans culture. That way, it’s possible to understand the dynamic of some fans communities, like their production system and current practices, as also as peculiarities in the actions taken by the company in order to control the activities surrounding its brand.Nintendo - fãsClientes - relacionamentoJogos eletrônicosMarketing de relacionamentoPress Start : a relação entre a Nintendo e o Fãinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis2015-01-16T13:47:22Z2015-01-16T13:47:22Z2015-01-16T13:47:22Z2014-12-01info:eu-repo/semantics/openAccessporreponame:Biblioteca Digital de Monografias da UnBinstname:Universidade de Brasília (UnB)instacron:UNBORIGINAL2014_HenriqueDeAlbuquerqueSilva.pdf2014_HenriqueDeAlbuquerqueSilva.pdfapplication/pdf1174794http://bdm.unb.br/xmlui/bitstream/10483/9380/1/2014_HenriqueDeAlbuquerqueSilva.pdf98581519f16d65d0417dc0d9d50c4f7dMD51CC-LICENSElicense_urllicense_urltext/plain46http://bdm.unb.br/xmlui/bitstream/10483/9380/2/license_url587cd8ffae15c8598ed3c46d248a3f38MD52license_textlicense_textapplication/octet-stream0http://bdm.unb.br/xmlui/bitstream/10483/9380/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/octet-stream21267http://bdm.unb.br/xmlui/bitstream/10483/9380/4/license_rdf73e23c2acaaf13389e092bd813e3223dMD54LICENSElicense.txtlicense.txttext/plain1857http://bdm.unb.br/xmlui/bitstream/10483/9380/5/license.txtc7cc40de2f04dbc309e39f06951c91cbMD5510483/93802020-10-11 14:11:30.304oai:bdm.unb.br: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 Digital de Monografiahttps://bdm.unb.br/PUBhttp://bdm.unb.br/oai/requestbdm@bce.unb.br||patricia@bce.unb.bropendoar:115712020-10-11T17:11:30Biblioteca Digital de Monografias da UnB - Universidade de Brasília (UnB)false
dc.title.en.fl_str_mv Press Start : a relação entre a Nintendo e o Fã
title Press Start : a relação entre a Nintendo e o Fã
spellingShingle Press Start : a relação entre a Nintendo e o Fã
Silva, Henrique de Albuquerque
Nintendo - fãs
Clientes - relacionamento
Jogos eletrônicos
Marketing de relacionamento
title_short Press Start : a relação entre a Nintendo e o Fã
title_full Press Start : a relação entre a Nintendo e o Fã
title_fullStr Press Start : a relação entre a Nintendo e o Fã
title_full_unstemmed Press Start : a relação entre a Nintendo e o Fã
title_sort Press Start : a relação entre a Nintendo e o Fã
author Silva, Henrique de Albuquerque
author_facet Silva, Henrique de Albuquerque
author_role author
dc.contributor.author.fl_str_mv Silva, Henrique de Albuquerque
dc.contributor.advisor1.fl_str_mv Souza, Luciano Mendes de
contributor_str_mv Souza, Luciano Mendes de
dc.subject.keyword.en.fl_str_mv Nintendo - fãs
Clientes - relacionamento
Jogos eletrônicos
Marketing de relacionamento
topic Nintendo - fãs
Clientes - relacionamento
Jogos eletrônicos
Marketing de relacionamento
description Monografia (graduação)—Universidade de Brasília, Faculdade de Comunicação, Comunicação Organizacional, 2014.
publishDate 2014
dc.date.submitted.none.fl_str_mv 2014-12-01
dc.date.accessioned.fl_str_mv 2015-01-16T13:47:22Z
dc.date.available.fl_str_mv 2015-01-16T13:47:22Z
dc.date.issued.fl_str_mv 2015-01-16T13:47:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
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dc.identifier.citation.fl_str_mv SILVA, Henrique de Albuquerque. Press Start: a relação entre a Nintendo e o Fã. 2014. ix, 58 f., il. Monografia (Bacharelado em Comunicação Social )—Universidade de Brasília, Brasília, 2014.
dc.identifier.uri.fl_str_mv http://bdm.unb.br/handle/10483/9380
identifier_str_mv SILVA, Henrique de Albuquerque. Press Start: a relação entre a Nintendo e o Fã. 2014. ix, 58 f., il. Monografia (Bacharelado em Comunicação Social )—Universidade de Brasília, Brasília, 2014.
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