The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Aurora (Online) |
Texto Completo: | https://revistas.marilia.unesp.br/index.php/aurora/article/view/11948 |
Resumo: | The under-representation of women is current in several spheres of power in Brazilian society, among them the municipal legislature, where it is aggravating. To understand the persistence of the absence of women in local power, it was chosen to study the case of the municipality of Rio Grande da Serra - SP, under the hypothesis that, in the context of the COVID-19 pandemic, virtual campaigns would be strategic to increase the competitiveness of female candidates in the municipality. Therefore, this article presents the results of the monitoring of virtual campaigns of women in the town of Rio Grande da Serra, during the municipal elections of 2020, whose coverage covered the profiles and Facebook and Instagram pages available to all 77 candidates. The survey relied on daily monitoring to group information and subsequent analysis to the detriment of the results of the election. Thus, the article intends to understand the influence of social networks on the success of women's candidacies in the municipal legislature. As the results show, virtual platforms tend to reproduce inequalities more than compensate them. Despite the context of the COVID-19 pandemic, the face-to-face campaign is still central to the reach of votes and, therefore, it is not possible to identify fraudulent candidacies only by the virtual campaign. Also, the plurality of factors in the barriers to women's access to politics is not limited to the gender category but is also related to the race/ethnicity issue. At the end of the electoral process, considering the election of an all-male city council, it can be said that the virtual camp performed poorly for the election of women. |
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The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SPO papel das redes sociais nas eleições municipais em época de pandemia: monitoramento do Facebook das candidatas ao cargo de vereadora em Rio Grande da Serra - SPRepresentação femininaCampanha eleitoralRedes sociaisEleições municipaisEleições e pandemiaFemale representationElection campaignSocial networksMunicipal electionsElections and pandemicThe under-representation of women is current in several spheres of power in Brazilian society, among them the municipal legislature, where it is aggravating. To understand the persistence of the absence of women in local power, it was chosen to study the case of the municipality of Rio Grande da Serra - SP, under the hypothesis that, in the context of the COVID-19 pandemic, virtual campaigns would be strategic to increase the competitiveness of female candidates in the municipality. Therefore, this article presents the results of the monitoring of virtual campaigns of women in the town of Rio Grande da Serra, during the municipal elections of 2020, whose coverage covered the profiles and Facebook and Instagram pages available to all 77 candidates. The survey relied on daily monitoring to group information and subsequent analysis to the detriment of the results of the election. Thus, the article intends to understand the influence of social networks on the success of women's candidacies in the municipal legislature. As the results show, virtual platforms tend to reproduce inequalities more than compensate them. Despite the context of the COVID-19 pandemic, the face-to-face campaign is still central to the reach of votes and, therefore, it is not possible to identify fraudulent candidacies only by the virtual campaign. Also, the plurality of factors in the barriers to women's access to politics is not limited to the gender category but is also related to the race/ethnicity issue. At the end of the electoral process, considering the election of an all-male city council, it can be said that the virtual camp performed poorly for the election of women.A sub-representação feminina, presente em diversas esferas de poder da sociedade brasileira, agrava-se no legislativo municipal. Para entender a persistência da ausência de mulheres no poder local, escolheu-se estudar o caso das candidatas à vereança no município de Rio Grande da Serra – SP, a partir da hipótese de que, no contexto da pandemia da COVID-19, as campanhas virtuais seriam estratégicas para aumentar a competitividade das candidaturas femininas no município. O artigo apresenta os resultados do acompanhamento das campanhas virtuais, por meio dos perfis e páginas de Facebook e Instagram das 77 candidatas ao cargo de vereadora do município de Rio Grande da Serra, durante as eleições municipais de 2020. A pesquisa contou com um monitoramento diário para agrupamento de informações e uma posterior análise em detrimento do resultado da urna. Procura-se entender a influência das redes sociais para o sucesso das candidaturas femininas no legislativo municipal. Como os resultados demonstram, as plataformas virtuais tendem mais a reproduzir desigualdades do que compensá-las. Apesar do contexto da pandemia da COVID-19, a campanha presencial ainda se coloca como central no alcance de votos. Adicionalmente, não é possível identificar candidaturas fraudulentas apenas pela campanha virtual. Percebe-se também que a pluralidade de fatores nos entraves à entrada de mulheres na política não se limita à categoria gênero, relacionando-se também pela questão da raça/etnia. Ao final do processo eleitoral, considerando a eleição de uma Câmara Municipal inteiramente masculina, pode-se afirmar que o ambiente virtual teve baixo desempenho para a eleição de mulheres.Faculdade de Filosofia e Ciências2022-10-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.marilia.unesp.br/index.php/aurora/article/view/1194810.36311/1982-8004.2022.v15.n1.p27-48Revista Aurora; v. 15 n. 1 (2022); 27-48Revista Aurora; Vol. 15 No. 1 (2022); 27-48Revista Aurora; Vol. 15 Núm. 1 (2022); 27-481982-80042177-0484reponame:Revista Aurora (Online)instname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://revistas.marilia.unesp.br/index.php/aurora/article/view/11948/9931Copyright (c) 2022 Revista Aurorahttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCazarini Trotta, LauraGabas Stuchi, CarolinaVinholi Araújo, ClaraSilva Alves, Gabriela PaulaAquino, Ana Beatriz2024-04-03T11:06:31Zoai:ojs.revistas.marilia.unesp.br:article/11948Revistahttps://revistas.marilia.unesp.br/index.php/aurora/indexPUBhttps://revistas.marilia.unesp.br/index.php/aurora/oaiaurora.revista@gmail.com||1982-80041982-8004opendoar:2024-04-03T11:06:31Revista Aurora (Online) - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP O papel das redes sociais nas eleições municipais em época de pandemia: monitoramento do Facebook das candidatas ao cargo de vereadora em Rio Grande da Serra - SP |
title |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
spellingShingle |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP Cazarini Trotta, Laura Representação feminina Campanha eleitoral Redes sociais Eleições municipais Eleições e pandemia Female representation Election campaign Social networks Municipal elections Elections and pandemic |
title_short |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
title_full |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
title_fullStr |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
title_full_unstemmed |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
title_sort |
The role of social networks in municipal elections in a times of a pandemic: monitoring candidate’s Facebook for the position of councilwoman in Rio Grande da Serra - SP |
author |
Cazarini Trotta, Laura |
author_facet |
Cazarini Trotta, Laura Gabas Stuchi, Carolina Vinholi Araújo, Clara Silva Alves, Gabriela Paula Aquino, Ana Beatriz |
author_role |
author |
author2 |
Gabas Stuchi, Carolina Vinholi Araújo, Clara Silva Alves, Gabriela Paula Aquino, Ana Beatriz |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Cazarini Trotta, Laura Gabas Stuchi, Carolina Vinholi Araújo, Clara Silva Alves, Gabriela Paula Aquino, Ana Beatriz |
dc.subject.por.fl_str_mv |
Representação feminina Campanha eleitoral Redes sociais Eleições municipais Eleições e pandemia Female representation Election campaign Social networks Municipal elections Elections and pandemic |
topic |
Representação feminina Campanha eleitoral Redes sociais Eleições municipais Eleições e pandemia Female representation Election campaign Social networks Municipal elections Elections and pandemic |
description |
The under-representation of women is current in several spheres of power in Brazilian society, among them the municipal legislature, where it is aggravating. To understand the persistence of the absence of women in local power, it was chosen to study the case of the municipality of Rio Grande da Serra - SP, under the hypothesis that, in the context of the COVID-19 pandemic, virtual campaigns would be strategic to increase the competitiveness of female candidates in the municipality. Therefore, this article presents the results of the monitoring of virtual campaigns of women in the town of Rio Grande da Serra, during the municipal elections of 2020, whose coverage covered the profiles and Facebook and Instagram pages available to all 77 candidates. The survey relied on daily monitoring to group information and subsequent analysis to the detriment of the results of the election. Thus, the article intends to understand the influence of social networks on the success of women's candidacies in the municipal legislature. As the results show, virtual platforms tend to reproduce inequalities more than compensate them. Despite the context of the COVID-19 pandemic, the face-to-face campaign is still central to the reach of votes and, therefore, it is not possible to identify fraudulent candidacies only by the virtual campaign. Also, the plurality of factors in the barriers to women's access to politics is not limited to the gender category but is also related to the race/ethnicity issue. At the end of the electoral process, considering the election of an all-male city council, it can be said that the virtual camp performed poorly for the election of women. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.marilia.unesp.br/index.php/aurora/article/view/11948 10.36311/1982-8004.2022.v15.n1.p27-48 |
url |
https://revistas.marilia.unesp.br/index.php/aurora/article/view/11948 |
identifier_str_mv |
10.36311/1982-8004.2022.v15.n1.p27-48 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.marilia.unesp.br/index.php/aurora/article/view/11948/9931 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista Aurora https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista Aurora https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Faculdade de Filosofia e Ciências |
publisher.none.fl_str_mv |
Faculdade de Filosofia e Ciências |
dc.source.none.fl_str_mv |
Revista Aurora; v. 15 n. 1 (2022); 27-48 Revista Aurora; Vol. 15 No. 1 (2022); 27-48 Revista Aurora; Vol. 15 Núm. 1 (2022); 27-48 1982-8004 2177-0484 reponame:Revista Aurora (Online) instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Revista Aurora (Online) |
collection |
Revista Aurora (Online) |
repository.name.fl_str_mv |
Revista Aurora (Online) - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
aurora.revista@gmail.com|| |
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1797053558602858496 |