Historical Aspects of English language teaching in Brazil: A discursive analysis of the subject in audiovisual publicity of language couses

• Autor(a) principal: Marques, Welisson
• Data de Publicação: 2021
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Alfa (São José do Rio Preto. Online)
• DOI: 10.1590/1981-5794-e8277
• Texto Completo: https://periodicos.fclar.unesp.br/alfa/article/view/8277
• topic: Aprendiz; Aprendizagem; Discurso; Língua inglesa; Publicidade; Learner; Learning; Discourse; English language; Advertising

Under the theoretical framework of discourse analysis, this paper presents as general objective analyze the constitution of the subject in the advertising discourse of language courses in Brazil. In this sense, we will analyze how the subject means learner and English language learning in these enunciative spaces. For this, we will bring to discussion, a priori, some historical aspects that permeate the teaching of English language in our country. Following, we will address the methodological basis which constitutes the research, and, in the end, we will propose our analysis. We highlight, in the analysis, that the enunciates, on an ongoing basis, demonstrate the paramount importance of the oral skill. This is presented in the constant linguistic mobilization of the lexeme speak in its various inflections. Furthermore, it is verified the supremacy of the native in relation to the Brazilian and, finally, the requirement that lies on the Brazilian learner of the English language concerning the need for “perfect” pronunciation.