Ride to live, live to ride: Harley-Davidson as a cultural pedagogy

Detalhes bibliográficos
Autor(a) principal: Oltramari, Leandro
Data de Publicação: 2023
Outros Autores: Naujorks, Carlos José
Tipo de documento: Artigo
Idioma: por
Título da fonte: Resgate (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8667911
Resumo: The field of study of cultural pedagogies has advanced considerably in demonstrating the processes of cultural production and identity construction developed by large corporations based on their market interests. This work intends to contribute to studies on cultural pedagogies through an analysis of the narratives present in the universe of custom motorcycles and their role in the construction of the custom biker identity, for which the Harley-Davidson motorcycle brand appears as a fundamental reference. It seeks to highlight the role of the cultural industry and, specifically, Harley-Davidson, in constituting the identity referents from which the custom biker identity is built.
id UNICAMP-6_0061e89c1134367b74f2ae2eb6f4b331
oai_identifier_str oai:ojs.periodicos.sbu.unicamp.br:article/8667911
network_acronym_str UNICAMP-6
network_name_str Resgate (Online)
repository_id_str
spelling Ride to live, live to ride: Harley-Davidson as a cultural pedagogyRide to live, live to ride: Harley-Davidson como una pedagogía culturalRide to live, live to ride: Harley-Davidson como uma pedagogia culturalPedagogias culturalesIdentidadHarley-DavidsonCultural pedagogiesIdentityHarley-DavidsonPedagogias culturaisIdentidadeHarley-DavidsonThe field of study of cultural pedagogies has advanced considerably in demonstrating the processes of cultural production and identity construction developed by large corporations based on their market interests. This work intends to contribute to studies on cultural pedagogies through an analysis of the narratives present in the universe of custom motorcycles and their role in the construction of the custom biker identity, for which the Harley-Davidson motorcycle brand appears as a fundamental reference. It seeks to highlight the role of the cultural industry and, specifically, Harley-Davidson, in constituting the identity referents from which the custom biker identity is built.El campo de las pedagogías culturales ha avanzado considerablemente en la demostración de los procesos de producción cultural y construcción de identidad desarrollados por las grandes corporaciones en función de sus intereses de mercado. Este trabajo pretende contribuir a los estudios sobre pedagogías culturales a través de un análisis de las narrativas presentes en el universo de las motos custom y su papel en la presentación de referentes identitarios relevantes para la construcción de una identidad social motociclista. Se busca resaltar el papel de la industria cultural y, en concreto, de Harley-Davidson, en la constitución de los referentes identitarios a partir de los cuales se desarrollan los procesos de construcción de la identidad social personalizada del motociclista.  O campo de estudos das pedagogias culturais tem avançado de forma considerável em demonstrar os processos de produção cultural e de construção identitária desenvolvidos pelas grandes corporações a partir de seus interesses de mercado. Este trabalho pretende contribuir com os estudos sobre as pedagogias culturais através de uma análise das narrativas presentes no universo de motocicletas custom e o seu papel na apresentação de referentes identitários relevantes para a construção de uma identidade social biker. Busca-se evidenciar o papel da indústria cultural e, de forma específica, da Harley-Davidson, em constituir os referentes identitários a partir dos quais se dão os processos de construção da identidade social biker custom.Universidade Estadual de Campinas2023-11-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/866791110.20396/resgate.v31i00.8667911Resgate: Revista Interdisciplinar de Cultura; Vol. 31 (2023): Publicação contínua; e023019Resgate: Revista Interdisciplinar de Cultura; Vol. 31 (2023): Publicação contínua; e023019Resgate: Revista Interdisciplinar de Cultura; v. 31 (2023): Publicação contínua; e0230192178-3284reponame:Resgate (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8667911/32769Brazil; ContemporaryBrasil; ContemporáneoBrasil; ContemporâneoCopyright (c) 2023 Resgate: Revista Interdisciplinar de Culturahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessOltramari, LeandroNaujorks, Carlos José2023-11-21T11:36:00Zoai:ojs.periodicos.sbu.unicamp.br:article/8667911Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/resgate/indexPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/resgate/oai||resgate@unicamp.br2178-32842178-3284opendoar:2023-11-21T11:36Resgate (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
Ride to live, live to ride: Harley-Davidson como una pedagogía cultural
Ride to live, live to ride: Harley-Davidson como uma pedagogia cultural
title Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
spellingShingle Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
Oltramari, Leandro
Pedagogias culturales
Identidad
Harley-Davidson
Cultural pedagogies
Identity
Harley-Davidson
Pedagogias culturais
Identidade
Harley-Davidson
title_short Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
title_full Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
title_fullStr Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
title_full_unstemmed Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
title_sort Ride to live, live to ride: Harley-Davidson as a cultural pedagogy
author Oltramari, Leandro
author_facet Oltramari, Leandro
Naujorks, Carlos José
author_role author
author2 Naujorks, Carlos José
author2_role author
dc.contributor.author.fl_str_mv Oltramari, Leandro
Naujorks, Carlos José
dc.subject.por.fl_str_mv Pedagogias culturales
Identidad
Harley-Davidson
Cultural pedagogies
Identity
Harley-Davidson
Pedagogias culturais
Identidade
Harley-Davidson
topic Pedagogias culturales
Identidad
Harley-Davidson
Cultural pedagogies
Identity
Harley-Davidson
Pedagogias culturais
Identidade
Harley-Davidson
description The field of study of cultural pedagogies has advanced considerably in demonstrating the processes of cultural production and identity construction developed by large corporations based on their market interests. This work intends to contribute to studies on cultural pedagogies through an analysis of the narratives present in the universe of custom motorcycles and their role in the construction of the custom biker identity, for which the Harley-Davidson motorcycle brand appears as a fundamental reference. It seeks to highlight the role of the cultural industry and, specifically, Harley-Davidson, in constituting the identity referents from which the custom biker identity is built.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8667911
10.20396/resgate.v31i00.8667911
url https://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8667911
identifier_str_mv 10.20396/resgate.v31i00.8667911
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/resgate/article/view/8667911/32769
dc.rights.driver.fl_str_mv Copyright (c) 2023 Resgate: Revista Interdisciplinar de Cultura
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Resgate: Revista Interdisciplinar de Cultura
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; Contemporary
Brasil; Contemporáneo
Brasil; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Resgate: Revista Interdisciplinar de Cultura; Vol. 31 (2023): Publicação contínua; e023019
Resgate: Revista Interdisciplinar de Cultura; Vol. 31 (2023): Publicação contínua; e023019
Resgate: Revista Interdisciplinar de Cultura; v. 31 (2023): Publicação contínua; e023019
2178-3284
reponame:Resgate (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Resgate (Online)
collection Resgate (Online)
repository.name.fl_str_mv Resgate (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv ||resgate@unicamp.br
_version_ 1800216871369179136

Registros relacionados