Loyalty of cooperative members: An analysis based on transacted sales

Detalhes bibliográficos
Autor(a) principal: Flôr, Aline Ardenghi
Data de Publicação: 2021
Outros Autores: Boscardin, Mariele, Zucatto, Luiz Carlos, Lago, Adriano, Christofari, Luciana Fagundes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/13420
Resumo: Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative.
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spelling Loyalty of cooperative members: An analysis based on transacted sales Fidelización de asociados: Un análisis a partir de las transacciones hechasFidelização de associados: Uma análise a partir das transações efetuadas CooperativesTransactionsParticipation.CooperativasTransaccionesParticipación.CooperativasTransaçõesParticipação.Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative.La fidelidad de los asociados es factor crucial para que la cooperativa se desarrolle y proporcione a su cuadro social condiciones de mantenimiento y desarrollo. En esta perspectiva las transacciones comerciales entre cooperativa y asociado demuestran parte de la interacción entre estos dos agentes. Este trabajo se propuso investigar la participación económica de los asociados en una cooperativa agropecuaria de Rio Grande do Sul, a través de pesquisa documental, colecta de datos de las transacciones de los asociados. Con los datos colectados fueran realizadas análisis estadísticos, descriptivos y multivariados.  A partir de los análisis multivariados se observó la formación de tres grupos de asociados: el grupo 1 representado por el mayor número de socios y con los menores volúmenes de negocios; el grupo 2 presenta el mayor volumen de transacción de insumos; el grupo 3 es representado por el menor números de asociados pero con mayor importancia comercial y con volúmenes mayores de facturación y depósitos. Esa diferenciación permite a la cooperativa identificar el perfil de los asociados y las áreas de transacciones más atractivas para los diferentes grupos dentro de la cooperativa.A fidelidade dos associados é fator crucial para que a cooperativa se desenvolva e proporcione a seu quadro social condições de manutenção e desenvolvimento. Nesta perspectiva as transações comerciais entre cooperativa e cooperado refletem parte da interação entre estes dois agentes. Este trabalho se propôs investigar a participação econômica dos cooperados em uma cooperativa agropecuária do Rio Grande do Sul, por meio de pesquisas documentais, coleta de dados das transações dos cooperados. Com os dados coletados foram realizadas análises estatísticas descritivas e multivariadas. A partir das análises multivariadas observou-se a formação de três grupos de associados: o grupo 1 representado pelo maior número de sócios, e com os menores volumes de negócios; o grupo 2 apresenta maior volume de transação de insumos; o grupo 3 é representado pelo menor número de sócios, porém com maior importância comercial, e com volumes maiores de faturamentos e depósitos. Essa diferenciação permite a cooperativa identificar o perfil dos associados e as áreas de transações mais atrativas para os diferentes grupos dentro da cooperativa.Research, Society and Development2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1342010.33448/rsd-v10i6.13420Research, Society and Development; Vol. 10 No. 6; e35110613420Research, Society and Development; Vol. 10 Núm. 6; e35110613420Research, Society and Development; v. 10 n. 6; e351106134202525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/13420/14172Copyright (c) 2021 Aline Ardenghi Flôr; Mariele Boscardin; Luiz Carlos Zucatto; Adriano Lago; Luciana Fagundes Christofarihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFlôr, Aline ArdenghiBoscardin, MarieleZucatto, Luiz CarlosLago, AdrianoChristofari, Luciana Fagundes 2021-06-10T22:51:46Zoai:ojs.pkp.sfu.ca:article/13420Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:34:45.947298Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Loyalty of cooperative members: An analysis based on transacted sales
Fidelización de asociados: Un análisis a partir de las transacciones hechas
Fidelização de associados: Uma análise a partir das transações efetuadas
title Loyalty of cooperative members: An analysis based on transacted sales
spellingShingle Loyalty of cooperative members: An analysis based on transacted sales
Flôr, Aline Ardenghi
Cooperatives
Transactions
Participation.
Cooperativas
Transacciones
Participación.
Cooperativas
Transações
Participação.
title_short Loyalty of cooperative members: An analysis based on transacted sales
title_full Loyalty of cooperative members: An analysis based on transacted sales
title_fullStr Loyalty of cooperative members: An analysis based on transacted sales
title_full_unstemmed Loyalty of cooperative members: An analysis based on transacted sales
title_sort Loyalty of cooperative members: An analysis based on transacted sales
author Flôr, Aline Ardenghi
author_facet Flôr, Aline Ardenghi
Boscardin, Mariele
Zucatto, Luiz Carlos
Lago, Adriano
Christofari, Luciana Fagundes
author_role author
author2 Boscardin, Mariele
Zucatto, Luiz Carlos
Lago, Adriano
Christofari, Luciana Fagundes
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Flôr, Aline Ardenghi
Boscardin, Mariele
Zucatto, Luiz Carlos
Lago, Adriano
Christofari, Luciana Fagundes
dc.subject.por.fl_str_mv Cooperatives
Transactions
Participation.
Cooperativas
Transacciones
Participación.
Cooperativas
Transações
Participação.
topic Cooperatives
Transactions
Participation.
Cooperativas
Transacciones
Participación.
Cooperativas
Transações
Participação.
description Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13420
10.33448/rsd-v10i6.13420
url https://rsdjournal.org/index.php/rsd/article/view/13420
identifier_str_mv 10.33448/rsd-v10i6.13420
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13420/14172
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 6; e35110613420
Research, Society and Development; Vol. 10 Núm. 6; e35110613420
Research, Society and Development; v. 10 n. 6; e35110613420
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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