Loyalty of cooperative members: An analysis based on transacted sales
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/13420 |
Resumo: | Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative. |
id |
UNIFEI_40b68cf6e3cac5f2035093a38c758cf6 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/13420 |
network_acronym_str |
UNIFEI |
network_name_str |
Research, Society and Development |
repository_id_str |
|
spelling |
Loyalty of cooperative members: An analysis based on transacted sales Fidelización de asociados: Un análisis a partir de las transacciones hechasFidelização de associados: Uma análise a partir das transações efetuadas CooperativesTransactionsParticipation.CooperativasTransaccionesParticipación.CooperativasTransaçõesParticipação.Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative.La fidelidad de los asociados es factor crucial para que la cooperativa se desarrolle y proporcione a su cuadro social condiciones de mantenimiento y desarrollo. En esta perspectiva las transacciones comerciales entre cooperativa y asociado demuestran parte de la interacción entre estos dos agentes. Este trabajo se propuso investigar la participación económica de los asociados en una cooperativa agropecuaria de Rio Grande do Sul, a través de pesquisa documental, colecta de datos de las transacciones de los asociados. Con los datos colectados fueran realizadas análisis estadísticos, descriptivos y multivariados. A partir de los análisis multivariados se observó la formación de tres grupos de asociados: el grupo 1 representado por el mayor número de socios y con los menores volúmenes de negocios; el grupo 2 presenta el mayor volumen de transacción de insumos; el grupo 3 es representado por el menor números de asociados pero con mayor importancia comercial y con volúmenes mayores de facturación y depósitos. Esa diferenciación permite a la cooperativa identificar el perfil de los asociados y las áreas de transacciones más atractivas para los diferentes grupos dentro de la cooperativa.A fidelidade dos associados é fator crucial para que a cooperativa se desenvolva e proporcione a seu quadro social condições de manutenção e desenvolvimento. Nesta perspectiva as transações comerciais entre cooperativa e cooperado refletem parte da interação entre estes dois agentes. Este trabalho se propôs investigar a participação econômica dos cooperados em uma cooperativa agropecuária do Rio Grande do Sul, por meio de pesquisas documentais, coleta de dados das transações dos cooperados. Com os dados coletados foram realizadas análises estatísticas descritivas e multivariadas. A partir das análises multivariadas observou-se a formação de três grupos de associados: o grupo 1 representado pelo maior número de sócios, e com os menores volumes de negócios; o grupo 2 apresenta maior volume de transação de insumos; o grupo 3 é representado pelo menor número de sócios, porém com maior importância comercial, e com volumes maiores de faturamentos e depósitos. Essa diferenciação permite a cooperativa identificar o perfil dos associados e as áreas de transações mais atrativas para os diferentes grupos dentro da cooperativa.Research, Society and Development2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1342010.33448/rsd-v10i6.13420Research, Society and Development; Vol. 10 No. 6; e35110613420Research, Society and Development; Vol. 10 Núm. 6; e35110613420Research, Society and Development; v. 10 n. 6; e351106134202525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/13420/14172Copyright (c) 2021 Aline Ardenghi Flôr; Mariele Boscardin; Luiz Carlos Zucatto; Adriano Lago; Luciana Fagundes Christofarihttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFlôr, Aline ArdenghiBoscardin, MarieleZucatto, Luiz CarlosLago, AdrianoChristofari, Luciana Fagundes 2021-06-10T22:51:46Zoai:ojs.pkp.sfu.ca:article/13420Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:34:45.947298Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Loyalty of cooperative members: An analysis based on transacted sales Fidelización de asociados: Un análisis a partir de las transacciones hechas Fidelização de associados: Uma análise a partir das transações efetuadas |
title |
Loyalty of cooperative members: An analysis based on transacted sales |
spellingShingle |
Loyalty of cooperative members: An analysis based on transacted sales Flôr, Aline Ardenghi Cooperatives Transactions Participation. Cooperativas Transacciones Participación. Cooperativas Transações Participação. |
title_short |
Loyalty of cooperative members: An analysis based on transacted sales |
title_full |
Loyalty of cooperative members: An analysis based on transacted sales |
title_fullStr |
Loyalty of cooperative members: An analysis based on transacted sales |
title_full_unstemmed |
Loyalty of cooperative members: An analysis based on transacted sales |
title_sort |
Loyalty of cooperative members: An analysis based on transacted sales |
author |
Flôr, Aline Ardenghi |
author_facet |
Flôr, Aline Ardenghi Boscardin, Mariele Zucatto, Luiz Carlos Lago, Adriano Christofari, Luciana Fagundes |
author_role |
author |
author2 |
Boscardin, Mariele Zucatto, Luiz Carlos Lago, Adriano Christofari, Luciana Fagundes |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Flôr, Aline Ardenghi Boscardin, Mariele Zucatto, Luiz Carlos Lago, Adriano Christofari, Luciana Fagundes |
dc.subject.por.fl_str_mv |
Cooperatives Transactions Participation. Cooperativas Transacciones Participación. Cooperativas Transações Participação. |
topic |
Cooperatives Transactions Participation. Cooperativas Transacciones Participación. Cooperativas Transações Participação. |
description |
Member loyalty is a crucial factor for the development of a cooperative, and it also provides members with conditions for maintenance and development. Considering this, the commercial transactions between the cooperative and its members reflect part of the interaction between them. This study aimed to investigate the economic participation of members of an agricultural cooperative in Rio Grande do Sul, Brazil, through documentary research consisting of data collection of the members' transactions. Descriptive and multivariate statistical analyses were performed. The multivariate analyses showed the formation of three groups of associates. Group 1 represented the largest number of members and the lowest volume of business; group 2 included the most transactions of agricultural inputs; and group 3 represented the smallest number of members but with the greatest commercial importance and the highest volumes of invoicing and deposits. This differentiation allows the cooperative to identify the members’ profile and the most attractive transaction areas for different groups within the cooperative. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/13420 10.33448/rsd-v10i6.13420 |
url |
https://rsdjournal.org/index.php/rsd/article/view/13420 |
identifier_str_mv |
10.33448/rsd-v10i6.13420 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/13420/14172 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 6; e35110613420 Research, Society and Development; Vol. 10 Núm. 6; e35110613420 Research, Society and Development; v. 10 n. 6; e35110613420 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052672436600832 |