The Green Marketing and the Education for a sustainable culture

Detalhes bibliográficos
Autor(a) principal: Darsie, Camilo
Data de Publicação: 2021
Outros Autores: Rocha, Cristianne Maria Famer, Martini, Patrick Luiz, Carneiro, Fernanda Alves, Weber, Douglas Luís
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/17155
Resumo: The ways of thinking about global sustainability have generated important discussions in the last decades. Transformations linked to modes of consumption and human identities and subjectivities stood out in the context of discussions involving responsible consumption. These movements have changed the ways of production, consumption and the marketing of products. Based on this, this paper presents a reflection resulting from the desire to understand the effects from the articulation between proposals for environmental awareness, the principles of sustainable development, green marketing strategies and discussions on the ways in which cultural values ​​are established through of educational movements, in Brazil and in the world. The discussion is relevant to critically think about the ways that marketing interferes with culture and the notion of sustainability. This action was developed through qualitative research, based on a literature review. Based on this, it is understood that green marketing strategies educate for consumption based on the establishment of a given culture of sustainability.
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spelling The Green Marketing and the Education for a sustainable culture El Marketing Verde y la Educación para una cultura sostenibleO Marketing Verde e a Educação para uma cultura da sustentabilidadeSustainable DevelopmentGreen MarketingCultureEducationCultural studies.Desarrollo SostenibleMarketing verdeCulturaEducaciónEstudios culturales.Desenvolvimento SustentávelMarketing VerdeCulturaEducaçãoEstudos culturais.The ways of thinking about global sustainability have generated important discussions in the last decades. Transformations linked to modes of consumption and human identities and subjectivities stood out in the context of discussions involving responsible consumption. These movements have changed the ways of production, consumption and the marketing of products. Based on this, this paper presents a reflection resulting from the desire to understand the effects from the articulation between proposals for environmental awareness, the principles of sustainable development, green marketing strategies and discussions on the ways in which cultural values ​​are established through of educational movements, in Brazil and in the world. The discussion is relevant to critically think about the ways that marketing interferes with culture and the notion of sustainability. This action was developed through qualitative research, based on a literature review. Based on this, it is understood that green marketing strategies educate for consumption based on the establishment of a given culture of sustainability.Las formas de pensar sobre la sostenibilidad global han generado importantes discusiones en las últimas décadas. Las transformaciones vinculadas a los modos de consumo y las identidades y subjetividades humanas se destacaron en el contexto de discusiones sobre consumo responsable. Estos movimientos han cambiado las formas de producción, consumo y comercialización de productos. Así, este artículo presenta una reflexión resultante del deseo de comprender los efectos que surgen de la articulación entre propuestas de conciencia ambiental, los principios del desarrollo sostenible, las estrategias de marketing verde y las discusiones sobre las formas en que se establecen los valores culturales a través de movimientos educativos, en Brasil y en el mundo. La discusión es relevante para pensar críticamente sobre las formas en que el marketing interfiere con la cultura y la noción de sostenibilidad.. Este movimiento se desarrolló a través de una investigación cualitativa, basada en una revisión de la literatura. En base a esto, se entiende que las estrategias de marketing verde educan para el consumo a partir del establecimiento de una determinada cultura de sostenibilidad.As formas de pensar a sustentabilidade global têm gerado discussões importantes nas últimas décadas. As transformações vinculadas aos modos de consumo e às identidades e subjetividades humanas ganharam destaque no contexto das discussões que envolvem o consumo responsável. Esses movimentos mudaram as formas de produção, consumo e comercialização dos produtos. A partir disso, este artigo apresenta uma reflexão que resulta da vontade de entender os efeitos que emergem por meio da articulação entre as propostas de conscientização ambiental, os princípios do desenvolvimento sustentável, as estratégias de marketing verde e discussões sobre como os valores culturais se estabelecem por meio de movimentos educacionais, no Brasil e no mundo. A discussão é relevante para se pensar criticamente sobre os modos interferências do marketing na cultura e na noção de sustentabilidade. Tal ação foi desenvolvido por meio de pesquisa qualitativa, baseada em revisão bibliográfica. Partindo disto, entende-se que as estratégias de marketing verde educam para o consumo a partir do estabelecimento de uma dada cultura da sustentabilidade.Research, Society and Development2021-07-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1715510.33448/rsd-v10i8.17155Research, Society and Development; Vol. 10 No. 8; e1810817155Research, Society and Development; Vol. 10 Núm. 8; e1810817155Research, Society and Development; v. 10 n. 8; e18108171552525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/17155/15213Copyright (c) 2021 Camilo Darsie; Cristianne Maria Famer Rocha; Patrick Luiz Martini; Fernanda Alves Carneiro; Douglas Luís Weberhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDarsie, CamiloRocha, Cristianne Maria Famer Martini, Patrick Luiz Carneiro, Fernanda Alves Weber, Douglas Luís2021-08-21T18:46:59Zoai:ojs.pkp.sfu.ca:article/17155Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:37:33.059764Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The Green Marketing and the Education for a sustainable culture
El Marketing Verde y la Educación para una cultura sostenible
O Marketing Verde e a Educação para uma cultura da sustentabilidade
title The Green Marketing and the Education for a sustainable culture
spellingShingle The Green Marketing and the Education for a sustainable culture
Darsie, Camilo
Sustainable Development
Green Marketing
Culture
Education
Cultural studies.
Desarrollo Sostenible
Marketing verde
Cultura
Educación
Estudios culturales.
Desenvolvimento Sustentável
Marketing Verde
Cultura
Educação
Estudos culturais.
title_short The Green Marketing and the Education for a sustainable culture
title_full The Green Marketing and the Education for a sustainable culture
title_fullStr The Green Marketing and the Education for a sustainable culture
title_full_unstemmed The Green Marketing and the Education for a sustainable culture
title_sort The Green Marketing and the Education for a sustainable culture
author Darsie, Camilo
author_facet Darsie, Camilo
Rocha, Cristianne Maria Famer
Martini, Patrick Luiz
Carneiro, Fernanda Alves
Weber, Douglas Luís
author_role author
author2 Rocha, Cristianne Maria Famer
Martini, Patrick Luiz
Carneiro, Fernanda Alves
Weber, Douglas Luís
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Darsie, Camilo
Rocha, Cristianne Maria Famer
Martini, Patrick Luiz
Carneiro, Fernanda Alves
Weber, Douglas Luís
dc.subject.por.fl_str_mv Sustainable Development
Green Marketing
Culture
Education
Cultural studies.
Desarrollo Sostenible
Marketing verde
Cultura
Educación
Estudios culturales.
Desenvolvimento Sustentável
Marketing Verde
Cultura
Educação
Estudos culturais.
topic Sustainable Development
Green Marketing
Culture
Education
Cultural studies.
Desarrollo Sostenible
Marketing verde
Cultura
Educación
Estudios culturales.
Desenvolvimento Sustentável
Marketing Verde
Cultura
Educação
Estudos culturais.
description The ways of thinking about global sustainability have generated important discussions in the last decades. Transformations linked to modes of consumption and human identities and subjectivities stood out in the context of discussions involving responsible consumption. These movements have changed the ways of production, consumption and the marketing of products. Based on this, this paper presents a reflection resulting from the desire to understand the effects from the articulation between proposals for environmental awareness, the principles of sustainable development, green marketing strategies and discussions on the ways in which cultural values ​​are established through of educational movements, in Brazil and in the world. The discussion is relevant to critically think about the ways that marketing interferes with culture and the notion of sustainability. This action was developed through qualitative research, based on a literature review. Based on this, it is understood that green marketing strategies educate for consumption based on the establishment of a given culture of sustainability.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17155
10.33448/rsd-v10i8.17155
url https://rsdjournal.org/index.php/rsd/article/view/17155
identifier_str_mv 10.33448/rsd-v10i8.17155
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17155/15213
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 8; e1810817155
Research, Society and Development; Vol. 10 Núm. 8; e1810817155
Research, Society and Development; v. 10 n. 8; e1810817155
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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