The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic

Detalhes bibliográficos
Autor(a) principal: Franco, Jhonatas Silva
Data de Publicação: 2019
Outros Autores: Stettiner, Caio Flávio, Junger, Alex Paubel, Formigoni, Alexandre, Caio, Milton Brito, Moia, Roberto Padilha
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/591
Resumo: The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits.
id UNIFEI_b83dfea94f4bf79cf34e0a3077ca0be5
oai_identifier_str oai:ojs.pkp.sfu.ca:article/591
network_acronym_str UNIFEI
network_name_str Research, Society and Development
repository_id_str
spelling The persuasive speech through slogans of candidates for the presidency of the Brazilian RepublicEl discurso persuasivo por medio de los eslóganes de candidatos a la presidencia de BrasilO discurso persuasivo por meio dos slogans de candidatos à presidência do Brasillemacomercializaciónla políticaeleccionespresidentesloganmarketingpolíticaeleiçãopresidentesloganmarketingpoliticselectionpresident.The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits.El lema es un recurso comunicacional ampliamente utilizado para delimitar en pocas palabras una idea o ideal a ser fijado en la memoria de su público objetivo. En el caso de candidatos a la presidencia de la república, actúa como un importante elemento de persuasión, ofreciendo al elector una oportunidad de conocer sucintamente el propósito de los postulantes al cargo máximo del país. El objetivo de este trabajo fue estudiar los eslóganes de los presidentes electos y de los derrotados subsecuentes en las elecciones brasileñas a partir de 1989. A través de investigación documental, análisis bibliográfico e investigación de campo con 166 entrevistados, se buscó trazar un comparativo entre los lemas de cada uno elección y analizar su poder de persuasión sobre el electorado. El análisis concluyó que los sonidos convincentes no necesariamente garantizan la victoria de sus candidatos, pero las elecciones equivocadas pueden ser determinantes en la derrota en los comicios electoralesO slogan é um recurso comunicacional amplamente utilizado para delimitar em poucas palavras uma ideia ou ideal a ser fixado na memória de seu público-alvo. No caso de candidatos à presidência da república, atua como um importante elemento de persuasão, oferecendo ao eleitor uma oportunidade de conhecer sucintamente o propósito dos postulantes ao cargo máximo do país. O objetivo deste trabalho foi estudar os slogans dos presidentes eleitos e dos derrotados subsequentes nas eleições Brasileiras, a partir de 1989. Através de pesquisa documental, análise bibliográfica e pesquisa de campo com 166 entrevistados, buscou-se traçar um comparativo entre os slogans de cada eleição e analisar seu poder de persuasão sobre ao eleitorado. A análise concluiu que slogans convincentes não necessariamente garantem a vitória de seus candidatos, mas escolhas equivocadas podem ser determinantes na derrota nos pleitos eleitoraisResearch, Society and Development2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/59110.33448/rsd-v8i1.591Research, Society and Development; Vol. 8 No. 1; e3181591Research, Society and Development; Vol. 8 Núm. 1; e3181591Research, Society and Development; v. 8 n. 1; e31815912525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/591/585Copyright (c) 2019 Jhonatas Silva Franco, Caio Flávio Stettiner, Alex Paubel Junger, Alexandre Formigoni, Milton Brito Caio, Roberto Padilha Moiainfo:eu-repo/semantics/openAccessFranco, Jhonatas SilvaStettiner, Caio FlávioJunger, Alex PaubelFormigoni, AlexandreCaio, Milton BritoMoia, Roberto Padilha2020-03-25T15:59:14Zoai:ojs.pkp.sfu.ca:article/591Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:26:00.726808Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
El discurso persuasivo por medio de los eslóganes de candidatos a la presidencia de Brasil
O discurso persuasivo por meio dos slogans de candidatos à presidência do Brasil
title The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
spellingShingle The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
Franco, Jhonatas Silva
lema
comercialización
la política
elecciones
presidente
slogan
marketing
política
eleição
presidente
slogan
marketing
politics
election
president.
title_short The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
title_full The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
title_fullStr The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
title_full_unstemmed The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
title_sort The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
author Franco, Jhonatas Silva
author_facet Franco, Jhonatas Silva
Stettiner, Caio Flávio
Junger, Alex Paubel
Formigoni, Alexandre
Caio, Milton Brito
Moia, Roberto Padilha
author_role author
author2 Stettiner, Caio Flávio
Junger, Alex Paubel
Formigoni, Alexandre
Caio, Milton Brito
Moia, Roberto Padilha
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Franco, Jhonatas Silva
Stettiner, Caio Flávio
Junger, Alex Paubel
Formigoni, Alexandre
Caio, Milton Brito
Moia, Roberto Padilha
dc.subject.por.fl_str_mv lema
comercialización
la política
elecciones
presidente
slogan
marketing
política
eleição
presidente
slogan
marketing
politics
election
president.
topic lema
comercialización
la política
elecciones
presidente
slogan
marketing
política
eleição
presidente
slogan
marketing
politics
election
president.
description The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/591
10.33448/rsd-v8i1.591
url https://rsdjournal.org/index.php/rsd/article/view/591
identifier_str_mv 10.33448/rsd-v8i1.591
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/591/585
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 8 No. 1; e3181591
Research, Society and Development; Vol. 8 Núm. 1; e3181591
Research, Society and Development; v. 8 n. 1; e3181591
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052776215216128

Registros relacionados