The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/591 |
Resumo: | The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits. |
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Research, Society and Development |
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The persuasive speech through slogans of candidates for the presidency of the Brazilian RepublicEl discurso persuasivo por medio de los eslóganes de candidatos a la presidencia de BrasilO discurso persuasivo por meio dos slogans de candidatos à presidência do Brasillemacomercializaciónla políticaeleccionespresidentesloganmarketingpolíticaeleiçãopresidentesloganmarketingpoliticselectionpresident.The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits.El lema es un recurso comunicacional ampliamente utilizado para delimitar en pocas palabras una idea o ideal a ser fijado en la memoria de su público objetivo. En el caso de candidatos a la presidencia de la república, actúa como un importante elemento de persuasión, ofreciendo al elector una oportunidad de conocer sucintamente el propósito de los postulantes al cargo máximo del país. El objetivo de este trabajo fue estudiar los eslóganes de los presidentes electos y de los derrotados subsecuentes en las elecciones brasileñas a partir de 1989. A través de investigación documental, análisis bibliográfico e investigación de campo con 166 entrevistados, se buscó trazar un comparativo entre los lemas de cada uno elección y analizar su poder de persuasión sobre el electorado. El análisis concluyó que los sonidos convincentes no necesariamente garantizan la victoria de sus candidatos, pero las elecciones equivocadas pueden ser determinantes en la derrota en los comicios electoralesO slogan é um recurso comunicacional amplamente utilizado para delimitar em poucas palavras uma ideia ou ideal a ser fixado na memória de seu público-alvo. No caso de candidatos à presidência da república, atua como um importante elemento de persuasão, oferecendo ao eleitor uma oportunidade de conhecer sucintamente o propósito dos postulantes ao cargo máximo do país. O objetivo deste trabalho foi estudar os slogans dos presidentes eleitos e dos derrotados subsequentes nas eleições Brasileiras, a partir de 1989. Através de pesquisa documental, análise bibliográfica e pesquisa de campo com 166 entrevistados, buscou-se traçar um comparativo entre os slogans de cada eleição e analisar seu poder de persuasão sobre ao eleitorado. A análise concluiu que slogans convincentes não necessariamente garantem a vitória de seus candidatos, mas escolhas equivocadas podem ser determinantes na derrota nos pleitos eleitoraisResearch, Society and Development2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/59110.33448/rsd-v8i1.591Research, Society and Development; Vol. 8 No. 1; e3181591Research, Society and Development; Vol. 8 Núm. 1; e3181591Research, Society and Development; v. 8 n. 1; e31815912525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/591/585Copyright (c) 2019 Jhonatas Silva Franco, Caio Flávio Stettiner, Alex Paubel Junger, Alexandre Formigoni, Milton Brito Caio, Roberto Padilha Moiainfo:eu-repo/semantics/openAccessFranco, Jhonatas SilvaStettiner, Caio FlávioJunger, Alex PaubelFormigoni, AlexandreCaio, Milton BritoMoia, Roberto Padilha2020-03-25T15:59:14Zoai:ojs.pkp.sfu.ca:article/591Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:26:00.726808Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic El discurso persuasivo por medio de los eslóganes de candidatos a la presidencia de Brasil O discurso persuasivo por meio dos slogans de candidatos à presidência do Brasil |
title |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
spellingShingle |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic Franco, Jhonatas Silva lema comercialización la política elecciones presidente slogan marketing política eleição presidente slogan marketing politics election president. |
title_short |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
title_full |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
title_fullStr |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
title_full_unstemmed |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
title_sort |
The persuasive speech through slogans of candidates for the presidency of the Brazilian Republic |
author |
Franco, Jhonatas Silva |
author_facet |
Franco, Jhonatas Silva Stettiner, Caio Flávio Junger, Alex Paubel Formigoni, Alexandre Caio, Milton Brito Moia, Roberto Padilha |
author_role |
author |
author2 |
Stettiner, Caio Flávio Junger, Alex Paubel Formigoni, Alexandre Caio, Milton Brito Moia, Roberto Padilha |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Franco, Jhonatas Silva Stettiner, Caio Flávio Junger, Alex Paubel Formigoni, Alexandre Caio, Milton Brito Moia, Roberto Padilha |
dc.subject.por.fl_str_mv |
lema comercialización la política elecciones presidente slogan marketing política eleição presidente slogan marketing politics election president. |
topic |
lema comercialización la política elecciones presidente slogan marketing política eleição presidente slogan marketing politics election president. |
description |
The slogan is a communicational element widely used to delimit in a few words an ideal or an idea chosen to be in the memory of its targeted audience. In the case of candidates for the presidency of the republic, it is an important element of persuasion, while offering an opportunity to know, briefly, the purpose of the candidate to the top place of the Republic. The objective of this project was to study the slogans of elected presidents and the second placed in the dispute, in the New Republic elections, beginning in 1989. Through documentary research, bibliographical analysis and field research of the 166 interviewees, a comparison was made between the slogans of each election and analyze their power of persuasion on the electorate. The analysis concluded that compelling slogans do not necessarily guarantee the victory of their candidates, but misguided choices could be decisive in defeat in electoral lawsuits. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/591 10.33448/rsd-v8i1.591 |
url |
https://rsdjournal.org/index.php/rsd/article/view/591 |
identifier_str_mv |
10.33448/rsd-v8i1.591 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/591/585 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 8 No. 1; e3181591 Research, Society and Development; Vol. 8 Núm. 1; e3181591 Research, Society and Development; v. 8 n. 1; e3181591 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052776215216128 |