Interaction between users and tourism agencies: a research on the social network Facebook
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/6906 |
Resumo: | With the emergence and subsequent popularization of social networks, companies have been increasingly using this new media to get closer to their customers. In this sense, the research aimed to analyze how tourism agencies use their Facebook page to communicate with their customers. As for the method, the research is characterized as qualitative and quantitative. As a result, it was found that companies are concerned with the reaction of their users as to the type of content published on their pages. Another interesting fact to take into account is the high number of positive reactions that the companies 'publications obtained and it is possible to verify the level of satisfaction of the users in relation to the content of the companies' pages. It is also concluded that the travel agencies that use Facebook as a tool to publicize their tourist products, face a great challenge to remain in the market, due to the fact that they are selling an intangible, untouchable product, which the customer must pay before , without being able to see or feel. |
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Interaction between users and tourism agencies: a research on the social network FacebookInteracción entre usuários y agencias de turismo: una investigación en la rede social FacebookInteração entre usuários e agências de turismo: uma pesquisa na rede social FacebookFacebookSocial networksTourism agenciesDigital marketing.FacebookRedes socialesAgencias de turismoMarketing digital.FacebookRedes sociaisAgências de turismoMarketing digital.With the emergence and subsequent popularization of social networks, companies have been increasingly using this new media to get closer to their customers. In this sense, the research aimed to analyze how tourism agencies use their Facebook page to communicate with their customers. As for the method, the research is characterized as qualitative and quantitative. As a result, it was found that companies are concerned with the reaction of their users as to the type of content published on their pages. Another interesting fact to take into account is the high number of positive reactions that the companies 'publications obtained and it is possible to verify the level of satisfaction of the users in relation to the content of the companies' pages. It is also concluded that the travel agencies that use Facebook as a tool to publicize their tourist products, face a great challenge to remain in the market, due to the fact that they are selling an intangible, untouchable product, which the customer must pay before , without being able to see or feel.Con el surgimiento y la posterior popularización de las redes sociales, las empresas pueden utilizar cada vez más estos nuevos medios para acercar a sus clientes. En este sentido, una encuesta tuvo como objetivo analizar la forma en que las agencias de viajes usan su página de Facebook para comunicarse con sus clientes. En cuanto al método de investigación, se caracteriza por ser cualitativo y cuantitativo. Como resultado, se descubrió que las empresas están preocupadas por la reacción de sus usuarios con respecto al tipo de contenido publicado en sus páginas. Otro hecho interesante a tener en cuenta es el número máximo de críticas positivas que obtienen las publicaciones de las empresas y se puede verificar si verifican el nivel de satisfacción de los usuarios con el contenido de las páginas de las empresas. También se concluye que, como agencias de turismo que usan Facebook, como una herramienta para promocionar sus productos turísticos, almacenando un gran desafío para mantenerse en el mercado, el hecho de que están vendiendo un producto intangible, intocable o que el cliente debe pagar de antemano, sin poder ver o sentir.Com o surgimento e posterior popularização das redes sociais, as empresas vêm utilizando cada vez mais essa nova mídia para se aproximar de seus clientes. Nesse sentido, a pesquisa teve como objetivo analisar de que maneira as agências de turismo utilizam de sua página no Facebook para se comunicar com seus clientes. Quanto ao método, a pesquisa se caracteriza como qualitativa e quantitativa. Como resultado, verificou-se que as empresas estão preocupadas com a reação de seus usuários quanto ao tipo de conteúdo publicado em suas páginas. Outro dado interessante para levar em consideração é o alto número de reações positivas que as publicações das empresas obtiveram e pode-se, com isso, verificar o nível de satisfação dos usuários em relação ao conteúdo das páginas das empresas. Conclui-se, também, que as agências de turismo que utilizam do Facebook como ferramenta de divulgação dos seus produtos turísticos encontram um grande desafio para se manterem no mercado, pelo fato de estarem vendendo um produto intangível, intocável, o qual o cliente deve pagar antes, sem poder ver, nem sentir.Research, Society and Development2020-08-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/690610.33448/rsd-v9i9.6906Research, Society and Development; Vol. 9 No. 9; e93996906Research, Society and Development; Vol. 9 Núm. 9; e93996906Research, Society and Development; v. 9 n. 9; e939969062525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/6906/6217Copyright (c) 2020 Matheus Machado Laurini, Luan Christopher da Silva Honório, Steffani Nikoli Dapperhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHonório, Luan Christopher da SilvaDapper, Steffani NikoliLaurini, Matheus MachadoLopes, Luis Felipe Dias Dalcin, Lúcio Fighera, DanieleYung, Ysis2020-09-18T01:42:11Zoai:ojs.pkp.sfu.ca:article/6906Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:29:51.220820Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Interaction between users and tourism agencies: a research on the social network Facebook Interacción entre usuários y agencias de turismo: una investigación en la rede social Facebook Interação entre usuários e agências de turismo: uma pesquisa na rede social Facebook |
title |
Interaction between users and tourism agencies: a research on the social network Facebook |
spellingShingle |
Interaction between users and tourism agencies: a research on the social network Facebook Honório, Luan Christopher da Silva Social networks Tourism agencies Digital marketing. Redes sociales Agencias de turismo Marketing digital. Redes sociais Agências de turismo Marketing digital. |
title_short |
Interaction between users and tourism agencies: a research on the social network Facebook |
title_full |
Interaction between users and tourism agencies: a research on the social network Facebook |
title_fullStr |
Interaction between users and tourism agencies: a research on the social network Facebook |
title_full_unstemmed |
Interaction between users and tourism agencies: a research on the social network Facebook |
title_sort |
Interaction between users and tourism agencies: a research on the social network Facebook |
author |
Honório, Luan Christopher da Silva |
author_facet |
Honório, Luan Christopher da Silva Dapper, Steffani Nikoli Laurini, Matheus Machado Lopes, Luis Felipe Dias Dalcin, Lúcio Fighera, Daniele Yung, Ysis |
author_role |
author |
author2 |
Dapper, Steffani Nikoli Laurini, Matheus Machado Lopes, Luis Felipe Dias Dalcin, Lúcio Fighera, Daniele Yung, Ysis |
author2_role |
author author author author author author |
dc.contributor.author.fl_str_mv |
Honório, Luan Christopher da Silva Dapper, Steffani Nikoli Laurini, Matheus Machado Lopes, Luis Felipe Dias Dalcin, Lúcio Fighera, Daniele Yung, Ysis |
dc.subject.por.fl_str_mv |
Facebook Social networks Tourism agencies Digital marketing. Redes sociales Agencias de turismo Marketing digital. Redes sociais Agências de turismo Marketing digital. |
topic |
Facebook Social networks Tourism agencies Digital marketing. Redes sociales Agencias de turismo Marketing digital. Redes sociais Agências de turismo Marketing digital. |
description |
With the emergence and subsequent popularization of social networks, companies have been increasingly using this new media to get closer to their customers. In this sense, the research aimed to analyze how tourism agencies use their Facebook page to communicate with their customers. As for the method, the research is characterized as qualitative and quantitative. As a result, it was found that companies are concerned with the reaction of their users as to the type of content published on their pages. Another interesting fact to take into account is the high number of positive reactions that the companies 'publications obtained and it is possible to verify the level of satisfaction of the users in relation to the content of the companies' pages. It is also concluded that the travel agencies that use Facebook as a tool to publicize their tourist products, face a great challenge to remain in the market, due to the fact that they are selling an intangible, untouchable product, which the customer must pay before , without being able to see or feel. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/6906 10.33448/rsd-v9i9.6906 |
url |
https://rsdjournal.org/index.php/rsd/article/view/6906 |
identifier_str_mv |
10.33448/rsd-v9i9.6906 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/6906/6217 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 9 No. 9; e93996906 Research, Society and Development; Vol. 9 Núm. 9; e93996906 Research, Society and Development; v. 9 n. 9; e93996906 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052655929917440 |