Project Management in Construction As a Key Tool for Marketing in The Public Service

• Autor(a) principal: França Freitas, Thyago Phellip
• Data de Publicação: 2013
• Outros Autores: de Sousa, Ruberval Rodrigues
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Gestão e Projetos (GeP)
• Texto Completo: https://periodicos.uninove.br/gep/article/view/10520
• topic: Gerenciamento de Projetos; Construção Civil; Marketing.

The Project Management in Construction can and should be regarded as an essential tool for effective dissemination actions of the activities of public or private organizations. The focus of the paper also aims to discuss the flaws in project management, which may end up compromising the performance of the same, with the main objective of marketing strategies has its main purposes reflected in the satisfaction of the target public. The strategy adopted was a case study on the approach of project management in construction in the public service, seeking to understand this process, distinguishing strategies less costly and more consistent method for effective marketing strategies in public organizations. Aiming to meet the objectives proposed in the research field used as the Board of Minimum Standards of the Department of Education of the State of Tocantins, whose works seek to apply rules of project management in order to ensure the satisfaction of the population and meeting the legal requirements for the execution of public works. This way, the discussions presented here contribute to a rethinking of the importance of project management in construction, and the contributions that this brings to the marketing management in the public service.DOI:10.5585/gep.v4i2.100