The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN
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Data de Publicação: | 2010 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Eletrônica de Estratégia e Negócios |
Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/508 |
Resumo: | The present paper tries to foment important analysis on the networks of supermarket business, of micro and small companies, in particular, the “Associação Rede 10 de Supermercados”, to evaluate in a critical way its formation and identifying the factors that influence its sustainability. We used the School of Strategy as a basis for defining the theoretical model, which tries to identify what establishes the strategy’s formation as an explicit process of influence, with emphasis on the use of power and politics to negotiate viable strategies to the attendance of specific purposes. Then, we made a qualitative and quantitative field research, using an objective questionnaire directed to the managers of the 12 members of the supermarket network, to describe characteristics and analyze proposals. The results may contribute to a better understanding of the formation of networks of business and allow us to conclude that, to be successful, the business network needs a wide proposal, and at the same time must focus on clear objectives and manage the qualification and professional training of its members. |
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The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RNO associativismo no setor supermercadista: um estudo de caso da formação de uma rede de pequenos varejistas em Mossoró/RNEstratégiaRedes de negóciosAssociativismoThe present paper tries to foment important analysis on the networks of supermarket business, of micro and small companies, in particular, the “Associação Rede 10 de Supermercados”, to evaluate in a critical way its formation and identifying the factors that influence its sustainability. We used the School of Strategy as a basis for defining the theoretical model, which tries to identify what establishes the strategy’s formation as an explicit process of influence, with emphasis on the use of power and politics to negotiate viable strategies to the attendance of specific purposes. Then, we made a qualitative and quantitative field research, using an objective questionnaire directed to the managers of the 12 members of the supermarket network, to describe characteristics and analyze proposals. The results may contribute to a better understanding of the formation of networks of business and allow us to conclude that, to be successful, the business network needs a wide proposal, and at the same time must focus on clear objectives and manage the qualification and professional training of its members.O presente trabalho buscou fomentar análises sobre as redes de negócios supermercadistas de micro e pequeno porte, em especial, a Associação Rede 10 de Supermercados, ao avaliar de forma crítica a sua formação e apontar os fatores que influenciam a sua sustentabilidade. Utilizou-se como base para definição do modelo teórico, as escolas de estratégias, visando identificar o que preceitua a formação da estratégia como um processo explícito de influência, com ênfase para o uso do poder e política para negociar estratégias viáveis ao atendimento de determinados fins específicos. Em seguida, foi realizada uma pesquisa quali-quantitativa de campo, que teve como instrumento de coleta de dados um questionário com perguntas objetivas direcionadas aos gestores dos 12 supermercados integrantes da rede, para descrever características e analisar proposições. Os resultados obtidos podem contribuir para uma melhor compreensão do processo de formação das redes de negócios e permitem concluir que, para ser bem sucedida, a rede de negócios precisa ter uma proposta abrangente, mas ao mesmo tempo focar em objetivos claros e tratar da qualificação e capacitação profissional de seus membros.Universidade do Sul de Santa Catarina2010-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/50810.19177/reen.v3e2201088-117Revista Eletrônica de Estratégia & Negócios; v. 3 n. 2 (2010); 88-1171984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/508/569Sousa, Gustavo Henrique Barreto deLeone, Rodrigo José Guerrainfo:eu-repo/semantics/openAccess2016-07-11T18:48:16Zoai:portaldeperiodicos.animaeducacao.com.br:article/508Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:21.261109Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false |
dc.title.none.fl_str_mv |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN O associativismo no setor supermercadista: um estudo de caso da formação de uma rede de pequenos varejistas em Mossoró/RN |
title |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
spellingShingle |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN Sousa, Gustavo Henrique Barreto de Estratégia Redes de negócios Associativismo |
title_short |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
title_full |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
title_fullStr |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
title_full_unstemmed |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
title_sort |
The associativism in the supermarket sector: a case study of a small retailers network in Mossoró/RN |
author |
Sousa, Gustavo Henrique Barreto de |
author_facet |
Sousa, Gustavo Henrique Barreto de Leone, Rodrigo José Guerra |
author_role |
author |
author2 |
Leone, Rodrigo José Guerra |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Sousa, Gustavo Henrique Barreto de Leone, Rodrigo José Guerra |
dc.subject.por.fl_str_mv |
Estratégia Redes de negócios Associativismo |
topic |
Estratégia Redes de negócios Associativismo |
description |
The present paper tries to foment important analysis on the networks of supermarket business, of micro and small companies, in particular, the “Associação Rede 10 de Supermercados”, to evaluate in a critical way its formation and identifying the factors that influence its sustainability. We used the School of Strategy as a basis for defining the theoretical model, which tries to identify what establishes the strategy’s formation as an explicit process of influence, with emphasis on the use of power and politics to negotiate viable strategies to the attendance of specific purposes. Then, we made a qualitative and quantitative field research, using an objective questionnaire directed to the managers of the 12 members of the supermarket network, to describe characteristics and analyze proposals. The results may contribute to a better understanding of the formation of networks of business and allow us to conclude that, to be successful, the business network needs a wide proposal, and at the same time must focus on clear objectives and manage the qualification and professional training of its members. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-12-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/508 10.19177/reen.v3e2201088-117 |
url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/508 |
identifier_str_mv |
10.19177/reen.v3e2201088-117 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/508/569 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Sul de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Sul de Santa Catarina |
dc.source.none.fl_str_mv |
Revista Eletrônica de Estratégia & Negócios; v. 3 n. 2 (2010); 88-117 1984-3372 1984-3372 reponame:Revista Eletrônica de Estratégia e Negócios instname:Universidade do Sul de SC (UNISUL) instacron:UNISUL |
instname_str |
Universidade do Sul de SC (UNISUL) |
instacron_str |
UNISUL |
institution |
UNISUL |
reponame_str |
Revista Eletrônica de Estratégia e Negócios |
collection |
Revista Eletrônica de Estratégia e Negócios |
repository.name.fl_str_mv |
Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL) |
repository.mail.fl_str_mv |
terezinha.angeloni@unisul.br||ademar.unisul@gmail.com |
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1800220657010606080 |