Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba

Detalhes bibliográficos
Autor(a) principal: Silva, Antônio João Hocayen da
Data de Publicação: 2008
Outros Autores: Teixeira, Rivanda Meira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/217
Resumo: Companies in the hotel sector of Curitiba are operating in a highly competitive environment, and many changes have taken place in recent years, with the introduction of hotel networks in the city. The objective of this study was to analyze the competitive environment and the winning of competitive advantages of a hotel in Curitiba, based on the Integration Approach model proposed by Kim and Oh (2004). Besides considering internal and external aspects, by means of the Five Forces Approach and the Resource Based Approach, this model adds the Relational Approach, which emphasizes interorganizational relations. The data were collected through semi-structured interviews, carried out with the director of planning of a traditional hotel in the city, and after analysis of the documentary information, a qualitative analysis of the data was carried out. It was observed that institutional clients, such as travel agencies and automobile companies, constitute the most influential environmental force on the hotel’s performance. The hotel’s main resource is its location, which is considered the main advantage in relation to its competitors. It has practically no relations with other hotels or public bodies, and the hotel in question does not obtain any competitive advantages through the exchange of experiences. Key words: Competitive Advantage; Strategy; Hotel Management.
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spelling Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in CuritibaAmbiente competitivo y ventaja competitiva a partir de um abordaje integrador: estudio de caso en el sector hotelero en CuritibaAmbiente competitivo e vantagem competitiva a partir de uma abordagem integradora: estudo de caso no setor hoteleiro em CuritibaCompanies in the hotel sector of Curitiba are operating in a highly competitive environment, and many changes have taken place in recent years, with the introduction of hotel networks in the city. The objective of this study was to analyze the competitive environment and the winning of competitive advantages of a hotel in Curitiba, based on the Integration Approach model proposed by Kim and Oh (2004). Besides considering internal and external aspects, by means of the Five Forces Approach and the Resource Based Approach, this model adds the Relational Approach, which emphasizes interorganizational relations. The data were collected through semi-structured interviews, carried out with the director of planning of a traditional hotel in the city, and after analysis of the documentary information, a qualitative analysis of the data was carried out. It was observed that institutional clients, such as travel agencies and automobile companies, constitute the most influential environmental force on the hotel’s performance. The hotel’s main resource is its location, which is considered the main advantage in relation to its competitors. It has practically no relations with other hotels or public bodies, and the hotel in question does not obtain any competitive advantages through the exchange of experiences. Key words: Competitive Advantage; Strategy; Hotel Management.Las empresas del sector hotelero de Curitiba están insertas en un ambiente altamente competitivo y en los últimos años están ocurriendo muchos cambios con la instalación de las redes hoteleras en la ciudad. El objetivo de este estudio fue analizar el ambiente competitivo y la obtención de ventajas competitivas en un hotel de Curitiba, a partir del modelo del Abordaje Integrador propuesto por Kim y Oh (2004). Este abordaje, además de considerar aspectos internos y externos, por medio del Abordaje de las Cinco Fuerzas y del Abordaje Basado en Recursos, agrega el Abordaje Relacional, que enfatiza las relaciones interorganizacionales. Los datos fueron recolectados por medio de entrevista semiestructurada, realizada con el director de planeamiento de un hotel tradicional de la ciudad y, después del análisis de informaciones documentales, fue realizado un análisis cualitativo de los datos. Se observó que los clientes institucionales, como agencias de viajes y montadoras, constituyen la fuerza ambiental con mayor influencia sobre el desempeño del hotel. El hotel posee como recurso principal la ubicación, considerada como la principal ventaja competitiva en relación a los competidores. Prácticamente no existen relaciones con otros hoteles o con órganos públicos, no obteniendo el hotel en cuestión ventajas competitivas a partir del intercambio de experiencias. Palabras-clave: Ventaja Competitiva; Estrategia; Hotelería.As empresas do setor hoteleiro de Curitiba estão inseridas em um ambiente altamente competitivo e muitas mudanças estão ocorrendo nos últimos anos com a instalação das redes hoteleiras na cidade. O objetivo deste estudo foi analisar o ambiente competitivo e a obtenção de vantagens competitivas em um hotel de Curitiba, a partir do modelo da Abordagem Integradora proposto por Kim e Oh (2004). Esta abordagem, além de considerar aspectos internos e externos, por meio da Abordagem das Cinco Forças e da Abordagem Baseada em Recursos, adiciona a Abordagem Relacional, que enfatiza os relacionamentos interorganizacionais. Os dados foram coletados por meio de entrevista semi-estruturada, realizada com o diretor de planejamento de um hotel tradicional da cidade e, após a análise de informações documentais, foi realizada uma análise qualitativa dos dados. Observou-se que os clientes institucionais, como agências de viagens e montadoras, constituem a força ambiental com maior influência sobre o desempenho do hotel. O hotel possui como recurso principal a localização, considerada como a principal vantagem competitiva em relação aos concorrentes. Praticamente não existem relacionamentos com outros hotéis ou com órgãos públicos, não obtendo o hotel em questão vantagens competitivas a partir da troca de experiências. Palavras-chave: Vantagem Competitiva; Estratégia; Hotelaria.Universidade do Vale do Itajaí­ - UNIVALI / SC2008-08-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/21710.14210/rtva.v9n1.p19-36Turismo: Visão e Ação; Vol. 9 No. 1 (2007); 19-36Turismo: Visão e Ação; Vol. 9 Núm. 1 (2007); 19-36Turismo: Visão e Ação; v. 9 n. 1 (2007); 19-361983-71511415-639310.14210/rtva.v9i1reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporhttps://periodicos.univali.br/index.php/rtva/article/view/217/187Silva, Antônio João Hocayen daTeixeira, Rivanda Meirainfo:eu-repo/semantics/openAccess2008-08-19T23:14:48Zoai:ojs.periodicos.univali.br:article/217Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2008-08-19T23:14:48Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
Ambiente competitivo y ventaja competitiva a partir de um abordaje integrador: estudio de caso en el sector hotelero en Curitiba
Ambiente competitivo e vantagem competitiva a partir de uma abordagem integradora: estudo de caso no setor hoteleiro em Curitiba
title Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
spellingShingle Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
Silva, Antônio João Hocayen da
title_short Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
title_full Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
title_fullStr Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
title_full_unstemmed Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
title_sort Competitive environment and competitive advantage based on an integration approach: case study of the hotel sector in Curitiba
author Silva, Antônio João Hocayen da
author_facet Silva, Antônio João Hocayen da
Teixeira, Rivanda Meira
author_role author
author2 Teixeira, Rivanda Meira
author2_role author
dc.contributor.author.fl_str_mv Silva, Antônio João Hocayen da
Teixeira, Rivanda Meira
description Companies in the hotel sector of Curitiba are operating in a highly competitive environment, and many changes have taken place in recent years, with the introduction of hotel networks in the city. The objective of this study was to analyze the competitive environment and the winning of competitive advantages of a hotel in Curitiba, based on the Integration Approach model proposed by Kim and Oh (2004). Besides considering internal and external aspects, by means of the Five Forces Approach and the Resource Based Approach, this model adds the Relational Approach, which emphasizes interorganizational relations. The data were collected through semi-structured interviews, carried out with the director of planning of a traditional hotel in the city, and after analysis of the documentary information, a qualitative analysis of the data was carried out. It was observed that institutional clients, such as travel agencies and automobile companies, constitute the most influential environmental force on the hotel’s performance. The hotel’s main resource is its location, which is considered the main advantage in relation to its competitors. It has practically no relations with other hotels or public bodies, and the hotel in question does not obtain any competitive advantages through the exchange of experiences. Key words: Competitive Advantage; Strategy; Hotel Management.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/217
10.14210/rtva.v9n1.p19-36
url https://periodicos.univali.br/index.php/rtva/article/view/217
identifier_str_mv 10.14210/rtva.v9n1.p19-36
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/217/187
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 9 No. 1 (2007); 19-36
Turismo: Visão e Ação; Vol. 9 Núm. 1 (2007); 19-36
Turismo: Visão e Ação; v. 9 n. 1 (2007); 19-36
1983-7151
1415-6393
10.14210/rtva.v9i1
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
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instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
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reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
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