FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS

Detalhes bibliográficos
Autor(a) principal: Viero, Daniel Mota
Data de Publicação: 2023
Outros Autores: Rauber, Luis Henrique, Barth, Mauricio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista UniVap (online)
Texto Completo: https://revista.univap.br/index.php/revistaunivap/article/view/4442
Resumo: This article addresses the relationship between photography and advertising, its processes in an advertising photo production, deepening studies on image manipulation and its real impacts within advertising. Considering that advertising photos are artificially manipulated, bringing a positive impact through visual aspects in ads and thus making a more attractive brand, however, it contemplates negative impacts through social behaviors that may arise from this. Therefore, this work aimed to understand how image manipulation can influence consumers. Based on an applied research methodology, an online questionnaire was developed, obtaining results by verifying that, currently, people perceive when there is manipulation, resulting in behavioral changes in society, however, they continue to consume brands that use this technique in their advertisements
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spelling FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERSDO REAL AO MANIPULADO: A MANIPULAÇÃO DE IMAGEM NA FOTOGRAFIA PUBLICITÁRIA E SUA (POSSÍVEL) INFLUÊNCIA NOS CONSUMIDORESFotografiaFotografia PublicitáriaManipulação de ImagemRetoque de pelePublicidadeFotografiaFotografia PublicitáriaManipulação de ImagemRetoque de pelePublicidadePhotographyadvertising pictureimage manipulationskin retouchadvertisingPhotographyadvertising pictureimage manipulationskin retouchadvertisingThis article addresses the relationship between photography and advertising, its processes in an advertising photo production, deepening studies on image manipulation and its real impacts within advertising. Considering that advertising photos are artificially manipulated, bringing a positive impact through visual aspects in ads and thus making a more attractive brand, however, it contemplates negative impacts through social behaviors that may arise from this. Therefore, this work aimed to understand how image manipulation can influence consumers. Based on an applied research methodology, an online questionnaire was developed, obtaining results by verifying that, currently, people perceive when there is manipulation, resulting in behavioral changes in society, however, they continue to consume brands that use this technique in their advertisementsO presente artigo aborda a relação da fotografia com a publicidade e os processos em uma produção de foto publicitária, aprofundando estudos sobre a manipulação de imagem e seus reais impactos dentro da publicidade. As fotos publicitárias são manipuladas artificialmente, trazendo um resultado positivo através de aspectos visuais em anúncios e, tornando assim, uma marca mais atraente, todavia, contempla conflitos negativos por meio de comportamentos sociais que podem surgir a partir disso. Portanto, este trabalho teve como objetivo compreender como a manipulação de imagem pode influenciar os consumidores. A partir de uma metodologia de pesquisa aplicada, foi desenvolvido um questionário on-line, cujos resultados constataram que, atualmente, as pessoas percebem quando há manipulação de imagem, o que acarreta em mudanças comportamentais na sociedade, porém, mesmo assim, continuam a consumir as marcas que se utilizam dessa técnica em seus anúnciosIBICT2023-10-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoapplication/pdfhttps://revista.univap.br/index.php/revistaunivap/article/view/444210.18066/revistaunivap.v29i63.4442Revista Univap; Vol. 29 No. 63 (2023): Revista UnivapRevista Univap; v. 29 n. 63 (2023): Revista Univap2237-17531517-327510.18066/revistaunivap.v29i63reponame:Revista UniVap (online)instname:Universidade do Vale do Paraíba (Univap)instacron:UNIVAPporhttps://revista.univap.br/index.php/revistaunivap/article/view/4442/2264NationalNacionalCopyright (c) 2023 Revista Univaphttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessViero, Daniel MotaRauber, Luis HenriqueBarth, Mauricio2023-09-19T13:38:38Zoai:ojs.biblioteca.univap.br:article/4442Revistahttps://revista.univap.br/index.php/revistaunivapPRIhttps://revista.univap.br/index.php/revistaunivap/oairevista@univap.br2237-17532237-1753opendoar:2023-09-19T13:38:38Revista UniVap (online) - Universidade do Vale do Paraíba (Univap)false
dc.title.none.fl_str_mv FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
DO REAL AO MANIPULADO: A MANIPULAÇÃO DE IMAGEM NA FOTOGRAFIA PUBLICITÁRIA E SUA (POSSÍVEL) INFLUÊNCIA NOS CONSUMIDORES
title FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
spellingShingle FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
Viero, Daniel Mota
Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Photography
advertising picture
image manipulation
skin retouch
advertising
Photography
advertising picture
image manipulation
skin retouch
advertising
title_short FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
title_full FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
title_fullStr FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
title_full_unstemmed FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
title_sort FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
author Viero, Daniel Mota
author_facet Viero, Daniel Mota
Rauber, Luis Henrique
Barth, Mauricio
author_role author
author2 Rauber, Luis Henrique
Barth, Mauricio
author2_role author
author
dc.contributor.author.fl_str_mv Viero, Daniel Mota
Rauber, Luis Henrique
Barth, Mauricio
dc.subject.por.fl_str_mv Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Photography
advertising picture
image manipulation
skin retouch
advertising
Photography
advertising picture
image manipulation
skin retouch
advertising
topic Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Fotografia
Fotografia Publicitária
Manipulação de Imagem
Retoque de pele
Publicidade
Photography
advertising picture
image manipulation
skin retouch
advertising
Photography
advertising picture
image manipulation
skin retouch
advertising
description This article addresses the relationship between photography and advertising, its processes in an advertising photo production, deepening studies on image manipulation and its real impacts within advertising. Considering that advertising photos are artificially manipulated, bringing a positive impact through visual aspects in ads and thus making a more attractive brand, however, it contemplates negative impacts through social behaviors that may arise from this. Therefore, this work aimed to understand how image manipulation can influence consumers. Based on an applied research methodology, an online questionnaire was developed, obtaining results by verifying that, currently, people perceive when there is manipulation, resulting in behavioral changes in society, however, they continue to consume brands that use this technique in their advertisements
publishDate 2023
dc.date.none.fl_str_mv 2023-10-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revista.univap.br/index.php/revistaunivap/article/view/4442
10.18066/revistaunivap.v29i63.4442
url https://revista.univap.br/index.php/revistaunivap/article/view/4442
identifier_str_mv 10.18066/revistaunivap.v29i63.4442
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revista.univap.br/index.php/revistaunivap/article/view/4442/2264
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Univap
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Univap
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv National
Nacional
dc.publisher.none.fl_str_mv IBICT
publisher.none.fl_str_mv IBICT
dc.source.none.fl_str_mv Revista Univap; Vol. 29 No. 63 (2023): Revista Univap
Revista Univap; v. 29 n. 63 (2023): Revista Univap
2237-1753
1517-3275
10.18066/revistaunivap.v29i63
reponame:Revista UniVap (online)
instname:Universidade do Vale do Paraíba (Univap)
instacron:UNIVAP
instname_str Universidade do Vale do Paraíba (Univap)
instacron_str UNIVAP
institution UNIVAP
reponame_str Revista UniVap (online)
collection Revista UniVap (online)
repository.name.fl_str_mv Revista UniVap (online) - Universidade do Vale do Paraíba (Univap)
repository.mail.fl_str_mv revista@univap.br
_version_ 1797042284690145280

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