Diagnóstico do nível de maturidade do processo de desenvolvimento de produtos: um estudo de caso em empresa calçadista

• Autor(a) principal: Maganha, Murilo Roberto Jesus [UNESP]
• Data de Publicação: 2014
• Outros Autores: Rodrigues, José de Souza [UNESP], Jugend, Daniel [UNESP], Leoni, Juliene Navas [UNESP]
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://revista.feb.unesp.br/index.php/gepros/article/view/1141/528; http://hdl.handle.net/11449/125106
• topic: Maturity Levels; Process of Product Development; Unified Model Reference; Níveis de Maturidade; Processo de Desenvolvimento de Produtos; Modelo Unificado de Referência

The process of product development (PPD) is a strategic factor in which companies seek to identify consumer needs. The relationship of the practices adopted, tools, techniques, among others, can determinate the maturity level of the company in this process. The purpose of this paper is to understand and diagnose the level of maturity of the PDP in footwear segment industry. For the case study, a company inserted into one of the largest poles of women’s footwear in Brazil, located in Jaú, São Paulo State, was researched. The diagnosis is based on the maturity levels of the unified model, reference in the process of product development, proposed by Rozenfeld et al. (2006). The application of the model assisted to diagnose the current maturity level of the company in this process, providing useful information to achieve higher levels of maturity in the PDP.