The role of stakeholders in Solomon’s Temple: an exploratory study

• Autor(a) principal: Bazanini, Roberto
• Data de Publicação: 2017
• Outros Autores: Giglio, Ernesto Michelângelo
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://dx.doi.org/10.1590/1984-9240837; http://hdl.handle.net/11449/212159
• topic: Stakeholder theory; Network relationships; Marketing strategies; Megachurches; Teoria dos stakeholders; Redes de relacionamento; Estratégias de marketing; Megatemplos

This paper aims to describe the role of stakeholders in the symbolic goods market of religion. Drawing on qualitative research, and based on the salience model of stakeholders, the objective is to analyze the importance of Solomon’s Temple megachurch to the Universal Church of the Kingdom of God (UCKG) as a competitive factor in the market of religious goods and services for achieving a competitive advantage. The findings show that the respondents’ perception indicates that the construction of megachurches provides a competitive advantage if the stakeholders are identified and continuously monitored because of the attributes of power, legitimacy and urgency. The contribution of the study is a discussion on the relevance of the applicability of stakeholder theory in the symbolic goods market of religion from the perspective of network relationships with other stakeholders.