The role of cross-functional integration in new product development: differences between incremental and radical innovation projects

Detalhes bibliográficos
Autor(a) principal: Jugend, Daniel [UNESP]
Data de Publicação: 2018
Outros Autores: de Araujo, Tiago Ribeiro [UNESP], Pimenta, Márcio Lopes, Gobbo, José Alcides [UNESP], Hilletofth, Per
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1080/14479338.2017.1364971
http://hdl.handle.net/11449/179191
Resumo: The literature on new product development (NPD) contains several studies of management practices involved in different types of innovation. However, few studies focus on how cross-functional integration affects incremental and radical innovation product projects. The purpose of this study is to explore this aspect, from a qualitative perspective, through case studies of four high-tech firms in Brazil. Eight NPD projects were studied. The findings suggest that radical and incremental innovation NPD projects require different management practices in the studied cases. In incremental NPD projects, greater integration efforts may not be necessary. However, the following practices should be adopted in projects involving radical innovation product projects: intense involvement of technical teams, flexibility in the early stages of NPD, and geographical separation between the development team and other departments of the firm. Moreover, the application of these same practices in projects of incremental innovation in NPD may not bring positive results.
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spelling The role of cross-functional integration in new product development: differences between incremental and radical innovation projectscontingency analysiscross-functional integrationincremental innovationnew product developmentRadical innovationThe literature on new product development (NPD) contains several studies of management practices involved in different types of innovation. However, few studies focus on how cross-functional integration affects incremental and radical innovation product projects. The purpose of this study is to explore this aspect, from a qualitative perspective, through case studies of four high-tech firms in Brazil. Eight NPD projects were studied. The findings suggest that radical and incremental innovation NPD projects require different management practices in the studied cases. In incremental NPD projects, greater integration efforts may not be necessary. However, the following practices should be adopted in projects involving radical innovation product projects: intense involvement of technical teams, flexibility in the early stages of NPD, and geographical separation between the development team and other departments of the firm. Moreover, the application of these same practices in projects of incremental innovation in NPD may not bring positive results.Production Engineering Department São Paulo State University–UNESPManagement and Business College Federal University of UberlândiaDepartment of Industrial Engineering and Management School of Engineering Jönköping UniversityDepartment of Industrial Engineering and Management University of GävleProduction Engineering Department São Paulo State University–UNESPUniversidade Estadual Paulista (Unesp)Universidade Federal de Uberlândia (UFU)Jönköping UniversityUniversity of GävleJugend, Daniel [UNESP]de Araujo, Tiago Ribeiro [UNESP]Pimenta, Márcio LopesGobbo, José Alcides [UNESP]Hilletofth, Per2018-12-11T17:34:09Z2018-12-11T17:34:09Z2018-01-02info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article42-60application/pdfhttp://dx.doi.org/10.1080/14479338.2017.1364971Innovation: Management, Policy and Practice, v. 20, n. 1, p. 42-60, 2018.1447-9338http://hdl.handle.net/11449/17919110.1080/14479338.2017.13649712-s2.0-850295952502-s2.0-85029595250.pdfScopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengInnovation: Management, Policy and Practice0,325info:eu-repo/semantics/openAccess2023-11-05T06:07:22Zoai:repositorio.unesp.br:11449/179191Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462023-11-05T06:07:22Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
title The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
spellingShingle The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
Jugend, Daniel [UNESP]
contingency analysis
cross-functional integration
incremental innovation
new product development
Radical innovation
title_short The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
title_full The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
title_fullStr The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
title_full_unstemmed The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
title_sort The role of cross-functional integration in new product development: differences between incremental and radical innovation projects
author Jugend, Daniel [UNESP]
author_facet Jugend, Daniel [UNESP]
de Araujo, Tiago Ribeiro [UNESP]
Pimenta, Márcio Lopes
Gobbo, José Alcides [UNESP]
Hilletofth, Per
author_role author
author2 de Araujo, Tiago Ribeiro [UNESP]
Pimenta, Márcio Lopes
Gobbo, José Alcides [UNESP]
Hilletofth, Per
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
Universidade Federal de Uberlândia (UFU)
Jönköping University
University of Gävle
dc.contributor.author.fl_str_mv Jugend, Daniel [UNESP]
de Araujo, Tiago Ribeiro [UNESP]
Pimenta, Márcio Lopes
Gobbo, José Alcides [UNESP]
Hilletofth, Per
dc.subject.por.fl_str_mv contingency analysis
cross-functional integration
incremental innovation
new product development
Radical innovation
topic contingency analysis
cross-functional integration
incremental innovation
new product development
Radical innovation
description The literature on new product development (NPD) contains several studies of management practices involved in different types of innovation. However, few studies focus on how cross-functional integration affects incremental and radical innovation product projects. The purpose of this study is to explore this aspect, from a qualitative perspective, through case studies of four high-tech firms in Brazil. Eight NPD projects were studied. The findings suggest that radical and incremental innovation NPD projects require different management practices in the studied cases. In incremental NPD projects, greater integration efforts may not be necessary. However, the following practices should be adopted in projects involving radical innovation product projects: intense involvement of technical teams, flexibility in the early stages of NPD, and geographical separation between the development team and other departments of the firm. Moreover, the application of these same practices in projects of incremental innovation in NPD may not bring positive results.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-11T17:34:09Z
2018-12-11T17:34:09Z
2018-01-02
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1080/14479338.2017.1364971
Innovation: Management, Policy and Practice, v. 20, n. 1, p. 42-60, 2018.
1447-9338
http://hdl.handle.net/11449/179191
10.1080/14479338.2017.1364971
2-s2.0-85029595250
2-s2.0-85029595250.pdf
url http://dx.doi.org/10.1080/14479338.2017.1364971
http://hdl.handle.net/11449/179191
identifier_str_mv Innovation: Management, Policy and Practice, v. 20, n. 1, p. 42-60, 2018.
1447-9338
10.1080/14479338.2017.1364971
2-s2.0-85029595250
2-s2.0-85029595250.pdf
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Innovation: Management, Policy and Practice
0,325
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 42-60
application/pdf
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1799964824521670656

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