Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice

Detalhes bibliográficos
Autor(a) principal: Pedrosa, Leyberson [UNESP]
Data de Publicação: 2021
Outros Autores: de Morais, Osvando José [UNESP]
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.5209/ESMP.71291
http://hdl.handle.net/11449/206390
Resumo: This study identifies Search Engine Optimization (SEO) factors to improve the visibility of journalistic information in search engines. This work claims that certain specific on-page SEO factors have features that are notably algorithmic and can be used during the process of production, edition, revision and distribution of journalistic content. Through benchmarks and conceptual maps, we identify seven on-page SEO factors, denominated On-Page Algorithmic Factors (OPAFs), that lead to input data affecting the results of algorithmic formulas. The use of these factors is compared to existing journalistic practices, such as writing a lead. Thus, this work proposes a preliminary set of questions based on the OPAFs and whose answers work as a lead for search engines, mainly Google, without compromising the ethical principles of journalism.
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spelling Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practiceVisibilidade Web nos Buscadores: Fatores Algorítmicos de SEO On-page (FAOPs) como Técnica e Prática JornalísticaAlgorithmsOPAFsSearch enginesSEO on-pageWeb journalismThis study identifies Search Engine Optimization (SEO) factors to improve the visibility of journalistic information in search engines. This work claims that certain specific on-page SEO factors have features that are notably algorithmic and can be used during the process of production, edition, revision and distribution of journalistic content. Through benchmarks and conceptual maps, we identify seven on-page SEO factors, denominated On-Page Algorithmic Factors (OPAFs), that lead to input data affecting the results of algorithmic formulas. The use of these factors is compared to existing journalistic practices, such as writing a lead. Thus, this work proposes a preliminary set of questions based on the OPAFs and whose answers work as a lead for search engines, mainly Google, without compromising the ethical principles of journalism.Universidade Estadual Paulista – UnespUniversidade Estadual Paulista – UnespUniversidade Estadual Paulista (Unesp)Pedrosa, Leyberson [UNESP]de Morais, Osvando José [UNESP]2021-06-25T10:31:16Z2021-06-25T10:31:16Z2021-04-20info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article579-591http://dx.doi.org/10.5209/ESMP.71291Estudios Sobre el Mensaje Periodistico, v. 27, n. 2, p. 579-591, 2021.1988-26961134-1629http://hdl.handle.net/11449/20639010.5209/ESMP.712912-s2.0-85106496300Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporEstudios Sobre el Mensaje Periodisticoinfo:eu-repo/semantics/openAccess2021-10-22T20:28:30Zoai:repositorio.unesp.br:11449/206390Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T14:37:19.010917Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
Visibilidade Web nos Buscadores: Fatores Algorítmicos de SEO On-page (FAOPs) como Técnica e Prática Jornalística
title Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
spellingShingle Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
Pedrosa, Leyberson [UNESP]
Algorithms
OPAFs
Search engines
SEO on-page
Web journalism
title_short Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
title_full Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
title_fullStr Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
title_full_unstemmed Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
title_sort Web visibility in search engines: algorithmic factors of on-page SEO (FAOPs) as a journalistic technique and practice
author Pedrosa, Leyberson [UNESP]
author_facet Pedrosa, Leyberson [UNESP]
de Morais, Osvando José [UNESP]
author_role author
author2 de Morais, Osvando José [UNESP]
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Pedrosa, Leyberson [UNESP]
de Morais, Osvando José [UNESP]
dc.subject.por.fl_str_mv Algorithms
OPAFs
Search engines
SEO on-page
Web journalism
topic Algorithms
OPAFs
Search engines
SEO on-page
Web journalism
description This study identifies Search Engine Optimization (SEO) factors to improve the visibility of journalistic information in search engines. This work claims that certain specific on-page SEO factors have features that are notably algorithmic and can be used during the process of production, edition, revision and distribution of journalistic content. Through benchmarks and conceptual maps, we identify seven on-page SEO factors, denominated On-Page Algorithmic Factors (OPAFs), that lead to input data affecting the results of algorithmic formulas. The use of these factors is compared to existing journalistic practices, such as writing a lead. Thus, this work proposes a preliminary set of questions based on the OPAFs and whose answers work as a lead for search engines, mainly Google, without compromising the ethical principles of journalism.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-25T10:31:16Z
2021-06-25T10:31:16Z
2021-04-20
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.5209/ESMP.71291
Estudios Sobre el Mensaje Periodistico, v. 27, n. 2, p. 579-591, 2021.
1988-2696
1134-1629
http://hdl.handle.net/11449/206390
10.5209/ESMP.71291
2-s2.0-85106496300
url http://dx.doi.org/10.5209/ESMP.71291
http://hdl.handle.net/11449/206390
identifier_str_mv Estudios Sobre el Mensaje Periodistico, v. 27, n. 2, p. 579-591, 2021.
1988-2696
1134-1629
10.5209/ESMP.71291
2-s2.0-85106496300
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Estudios Sobre el Mensaje Periodistico
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 579-591
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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