A gestão de relacionamentos em ambientes organizacionais multiculturais pela visão do aluno de relações públicas

• Autor(a) principal: Lima, Isabella Pinto de Barros [UNESP]
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156312; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-02-26/000895711.pdf
• topic: Relações publicas; Multiculturalismo; Cultura; Culture

This final report presents the results of scientific initiation research sought to understand the public relations student view of Unesp Bauru about one of the main functions of this professional, which is the management of relationships and the study of multiculturalism. The correlation of these concepts was analyzed by theoretical studies followed by the development, implementation and analysis of two surveys conducted with classes of 1 to 4 year course, to understand the student's vision as a professional future of public relations. For a wide-ranging understanding, it was initially conducted a quantitative survey with all students of the course, with direct questions and sought to identify the different profiles within the course. Then a qualitative research, with a smaller number of participants, sought to study and know in depth the profiles found in the first survey. Thereafter an analysis of each survey was conducted separately and, finally, an overall analysis was done, generating the final completion of work that seeks to finally understand how the student's public relations Unesp Bauru sees the importance of relationship management in multicultural organizational environments, and beyond, whether he understands that multiculturalism is a determining factor in the manager's work and vice versa. From the collected information and the reflection from the developed theoretical foundation it was understood that the course students do not have proximity to the theme and recognize this failure, but also understand the need to deepen the content because of their relevance in the marketing environment and academic