Marketing de relacionamento: um estudo em uma cooperativa de crédito

Detalhes bibliográficos
Autor(a) principal: Lamb, Chandler Mateus
Data de Publicação: 2022
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UPF
Texto Completo: http://repositorio.upf.br/handle/riupf/2368
Resumo: The present work had the objective of presenting the motivating and inhibiting factors for the development of a long-term relationship in a credit union located in the southern region of the state of Rio Grande do Sul. The main motivating factors of the relationship are trust, commitment and responsibility. The main inhibiting factors of lasting relationships are lack of return, lack of trust and poor service. The work was based on relationship marketing and credit cooperatives. For this purpose, a qualitative exploratory research was carried out with ten associates and ten branch managers from October to November 2022.
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spelling 2023-04-13T13:08:47Z2023-04-132023-04-13T13:08:47Z2022-12-13LAMB, Chandler Mateus. Marketing de relacionamento: um estudo em uma cooperativa de crédito. 2022. 27 f. Artigo de Conclusão de Curso (Bacharel em Administração). Curso de Administração. Universidade de Passo Fundo, Carazinho, 2022.http://repositorio.upf.br/handle/riupf/2368The present work had the objective of presenting the motivating and inhibiting factors for the development of a long-term relationship in a credit union located in the southern region of the state of Rio Grande do Sul. The main motivating factors of the relationship are trust, commitment and responsibility. The main inhibiting factors of lasting relationships are lack of return, lack of trust and poor service. The work was based on relationship marketing and credit cooperatives. For this purpose, a qualitative exploratory research was carried out with ten associates and ten branch managers from October to November 2022.This article seeks to relate how the motivation of employees collaborates with the construction of the organizational climate of companies, in the current dynamic labor market that society is inserted. It was verified how the organizational climate can contribute to the performance of employees and the results of companies. This is a multi-case study, which aimed to apply a survey in companies in the municipality of Anta Gorda/RS to understand how the variables motivation, organizational climate and people management behave, as well as to measure the organizational climate. The survey respondents were employees and managers, as we sought to understand both the perception of employees and managers on the subject. It was concluded that the interviewed companies have a pleasant organizational climate and that the employees have demonstrated to be motivated with their jobs. Considering the importance of motivation, managers should always be aware of this indicator in their organization.O presente trabalho teve o objetivo de apresentar quais os fatores motivadores e inibidores do desenvolvimento de uma relação de longo prazo em uma cooperativa de crédito localizada na região Sul do estado do Rio Grande do Sul. Os principais fatores motivadores do relacionamento são confiança, comprometimento e responsabilidade. Já os principais fatores inibidores de relacionamentos duradouros são falta de retorno, falta de confiança e mau atendimento. O trabalho foi fundamentado através do marketing de relacionamento e cooperativismo de crédito. Para tanto foi realizada uma pesquisa exploratória qualitativa com dez associados e dez gerentes de agência no período de outubro e novembro de 2022.Submitted by Franciele Silva (francielesilva@upf.br) on 2023-04-13T13:08:47Z No. of bitstreams: 1 CAR2022ChandlerMateusLamb.pdf: 4360118 bytes, checksum: 0a971f67c27deb436b69cb6e9d4c8196 (MD5)Made available in DSpace on 2023-04-13T13:08:47Z (GMT). No. of bitstreams: 1 CAR2022ChandlerMateusLamb.pdf: 4360118 bytes, checksum: 0a971f67c27deb436b69cb6e9d4c8196 (MD5) Previous issue date: 2022-12-13porUniversidade de Passo FundoUPFBrasilFaculdade de Ciências Econômicas, Administrativas e Contábeis - FEACCooperativismoRelacionamentoMarketingConfiançaMarketing de relacionamento: um estudo em uma cooperativa de créditoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisMeurer, Aline MaraLamb, Chandler Mateusinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UPFinstname:Universidade de Passo Fundo (UPF)instacron:UPFLICENSElicense.txtlicense.txttext/plain; charset=utf-81855http://localhost:8080/bitstream/riupf/2368/2/license.txtf4e65a66a9c78bf84e99c734afe49b4cMD52ORIGINALCAR2022ChandlerMateusLamb.pdfCAR2022ChandlerMateusLamb.pdfArtigo de conclusão de curso de Chandler Mateus Lambapplication/pdf4360118http://localhost:8080/bitstream/riupf/2368/1/CAR2022ChandlerMateusLamb.pdf0a971f67c27deb436b69cb6e9d4c8196MD51riupf/23682023-04-17 21:54:25.329oai:localhost: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Repositório InstitucionalPRIhttp://repositorio.upf.br/oai/requestopendoar:16102023-04-18T00:54:25Repositório Institucional da UPF - Universidade de Passo Fundo (UPF)false
dc.title.pt_BR.fl_str_mv Marketing de relacionamento: um estudo em uma cooperativa de crédito
title Marketing de relacionamento: um estudo em uma cooperativa de crédito
spellingShingle Marketing de relacionamento: um estudo em uma cooperativa de crédito
Lamb, Chandler Mateus
Cooperativismo
Relacionamento
Marketing
Confiança
title_short Marketing de relacionamento: um estudo em uma cooperativa de crédito
title_full Marketing de relacionamento: um estudo em uma cooperativa de crédito
title_fullStr Marketing de relacionamento: um estudo em uma cooperativa de crédito
title_full_unstemmed Marketing de relacionamento: um estudo em uma cooperativa de crédito
title_sort Marketing de relacionamento: um estudo em uma cooperativa de crédito
author Lamb, Chandler Mateus
author_facet Lamb, Chandler Mateus
author_role author
dc.contributor.advisor1.fl_str_mv Meurer, Aline Mara
dc.contributor.author.fl_str_mv Lamb, Chandler Mateus
contributor_str_mv Meurer, Aline Mara
dc.subject.por.fl_str_mv Cooperativismo
Relacionamento
Marketing
Confiança
topic Cooperativismo
Relacionamento
Marketing
Confiança
description The present work had the objective of presenting the motivating and inhibiting factors for the development of a long-term relationship in a credit union located in the southern region of the state of Rio Grande do Sul. The main motivating factors of the relationship are trust, commitment and responsibility. The main inhibiting factors of lasting relationships are lack of return, lack of trust and poor service. The work was based on relationship marketing and credit cooperatives. For this purpose, a qualitative exploratory research was carried out with ten associates and ten branch managers from October to November 2022.
publishDate 2022
dc.date.issued.fl_str_mv 2022-12-13
dc.date.accessioned.fl_str_mv 2023-04-13T13:08:47Z
dc.date.available.fl_str_mv 2023-04-13
2023-04-13T13:08:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv LAMB, Chandler Mateus. Marketing de relacionamento: um estudo em uma cooperativa de crédito. 2022. 27 f. Artigo de Conclusão de Curso (Bacharel em Administração). Curso de Administração. Universidade de Passo Fundo, Carazinho, 2022.
dc.identifier.uri.fl_str_mv http://repositorio.upf.br/handle/riupf/2368
identifier_str_mv LAMB, Chandler Mateus. Marketing de relacionamento: um estudo em uma cooperativa de crédito. 2022. 27 f. Artigo de Conclusão de Curso (Bacharel em Administração). Curso de Administração. Universidade de Passo Fundo, Carazinho, 2022.
url http://repositorio.upf.br/handle/riupf/2368
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade de Passo Fundo
dc.publisher.initials.fl_str_mv UPF
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Faculdade de Ciências Econômicas, Administrativas e Contábeis - FEAC
publisher.none.fl_str_mv Universidade de Passo Fundo
dc.source.none.fl_str_mv reponame:Repositório Institucional da UPF
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