Atitudes do consumidor em relação ao consumo de cogumelos champignon de Paris

• Autor(a) principal: Trevisan, Juliana Machado Guillen
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UTFPR (da Universidade Tecnológica Federal do Paraná (RIUT))
• Texto Completo: http://repositorio.utfpr.edu.br/jspui/handle/1/23747
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS; Cogumelos - Consumo; Consumidores - Atitudes; Comportamento do consumidor; Mushrooms consumption; Consumers - Attitudes; Consumer behavior

The present study aimed to describe and analyze the consumer attitude towards the consumption of button mushroom, a food that has been gaining more space in the Brazilian market, but still not part of the country’s food culture. Therefore, the bibliographic sought to conceptualize the behavior and consumer attitudes, to explore other researches on consumer attitude and, finally, to bring a brief history of the co-edible mushrooms in Brazil. The methodology used consisted on twelve semi-structured interviews with a qualitative approach that aimed to identify the consumer’s attitude in the cognitive, affective and behavioral dimensions, besides listing the criteria considered in the purchase of the product. The results showed that consumers interviewed are influenced by the preparation versatility of button mushroom, and the criterias taken at the purchase are essentially visual, such as color, size and the food packaging.