SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN

Detalhes bibliográficos
Autor(a) principal: Fiorin, Rosalia Perrucci
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: por
Título da fonte: Travessias (Cascavel. Online)
Texto Completo: https://e-revista.unioeste.br/index.php/travessias/article/view/2798
Resumo: From the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children.
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spelling SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDRENANÁLISE SEMIÓTICA DA CAMPANHA PUBLICITÁRIA “CHILDREN SEE,SemióticaIdeologiaPublicidadeFrom the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children.Analisa-se, neste artigo, a campanha publicitária intitulada “Children see,children do”, elaborada no ano de 2006 para a ONG Child Friendly Australia, sob a perspectiva semiótica discursiva de linha francesa. Busca-se evidenciar os sentidosproduzidos, bem como a estratégia de manipulação do enunciador sobre o enunciatário pormeio da abordagem dos três níveis do percurso gerativo de sentido (profundo, narrativo ediscursivo). Após um minucioso estudo, chega-se a conclusão de que os efeitos de sentidoproduzidos pela campanha são coerentes com o objetivo do anunciante: aguçar a reflexãodos telespectadores acerca da importância de os adultos serem um modelo de referênciapositiva às crianças.Unioeste2007-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://e-revista.unioeste.br/index.php/travessias/article/view/2798Travessias; Vol. 1 No. 1 (2007)Travessias; Vol. 1 Núm. 1 (2007)Travessias; v. 1 n. 1 (2007)1982-5935reponame:Travessias (Cascavel. Online)instname:Universidade Estadual do Oeste do Paraná (Unioeste)instacron:Unioesteporhttps://e-revista.unioeste.br/index.php/travessias/article/view/2798/2199Copyright (c) 2007 Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob CC-BY-NC-SA 4.0 que permite o compartilhamento do trabalho com indicação da autoria e publicação inicial nesta revistainfo:eu-repo/semantics/openAccessFiorin, Rosalia Perrucci2021-05-25T09:16:48Zoai:ojs.e-revista.unioeste.br:article/2798Revistahttps://e-revista.unioeste.br/index.php/travessiasPUBhttps://e-revista.unioeste.br/index.php/travessias/oairevista.travessias@unioeste.br1982-59351982-5935opendoar:2021-05-25T09:16:48Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)false
dc.title.none.fl_str_mv SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
ANÁLISE SEMIÓTICA DA CAMPANHA PUBLICITÁRIA “CHILDREN SEE,
title SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
spellingShingle SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
Fiorin, Rosalia Perrucci
Semiótica
Ideologia
Publicidade
title_short SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
title_full SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
title_fullStr SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
title_full_unstemmed SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
title_sort SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
author Fiorin, Rosalia Perrucci
author_facet Fiorin, Rosalia Perrucci
author_role author
dc.contributor.author.fl_str_mv Fiorin, Rosalia Perrucci
dc.subject.por.fl_str_mv Semiótica
Ideologia
Publicidade
topic Semiótica
Ideologia
Publicidade
description From the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children.
publishDate 2007
dc.date.none.fl_str_mv 2007-12-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/2798
url https://e-revista.unioeste.br/index.php/travessias/article/view/2798
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://e-revista.unioeste.br/index.php/travessias/article/view/2798/2199
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Unioeste
publisher.none.fl_str_mv Unioeste
dc.source.none.fl_str_mv Travessias; Vol. 1 No. 1 (2007)
Travessias; Vol. 1 Núm. 1 (2007)
Travessias; v. 1 n. 1 (2007)
1982-5935
reponame:Travessias (Cascavel. Online)
instname:Universidade Estadual do Oeste do Paraná (Unioeste)
instacron:Unioeste
instname_str Universidade Estadual do Oeste do Paraná (Unioeste)
instacron_str Unioeste
institution Unioeste
reponame_str Travessias (Cascavel. Online)
collection Travessias (Cascavel. Online)
repository.name.fl_str_mv Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)
repository.mail.fl_str_mv revista.travessias@unioeste.br
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