SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Travessias (Cascavel. Online) |
Texto Completo: | https://e-revista.unioeste.br/index.php/travessias/article/view/2798 |
Resumo: | From the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children. |
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SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDRENANÁLISE SEMIÓTICA DA CAMPANHA PUBLICITÁRIA “CHILDREN SEE,SemióticaIdeologiaPublicidadeFrom the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children.Analisa-se, neste artigo, a campanha publicitária intitulada “Children see,children do”, elaborada no ano de 2006 para a ONG Child Friendly Australia, sob a perspectiva semiótica discursiva de linha francesa. Busca-se evidenciar os sentidosproduzidos, bem como a estratégia de manipulação do enunciador sobre o enunciatário pormeio da abordagem dos três níveis do percurso gerativo de sentido (profundo, narrativo ediscursivo). Após um minucioso estudo, chega-se a conclusão de que os efeitos de sentidoproduzidos pela campanha são coerentes com o objetivo do anunciante: aguçar a reflexãodos telespectadores acerca da importância de os adultos serem um modelo de referênciapositiva às crianças.Unioeste2007-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://e-revista.unioeste.br/index.php/travessias/article/view/2798Travessias; Vol. 1 No. 1 (2007)Travessias; Vol. 1 Núm. 1 (2007)Travessias; v. 1 n. 1 (2007)1982-5935reponame:Travessias (Cascavel. Online)instname:Universidade Estadual do Oeste do Paraná (Unioeste)instacron:Unioesteporhttps://e-revista.unioeste.br/index.php/travessias/article/view/2798/2199Copyright (c) 2007 Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob CC-BY-NC-SA 4.0 que permite o compartilhamento do trabalho com indicação da autoria e publicação inicial nesta revistainfo:eu-repo/semantics/openAccessFiorin, Rosalia Perrucci2021-05-25T09:16:48Zoai:ojs.e-revista.unioeste.br:article/2798Revistahttps://e-revista.unioeste.br/index.php/travessiasPUBhttps://e-revista.unioeste.br/index.php/travessias/oairevista.travessias@unioeste.br1982-59351982-5935opendoar:2021-05-25T09:16:48Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste)false |
dc.title.none.fl_str_mv |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN ANÁLISE SEMIÓTICA DA CAMPANHA PUBLICITÁRIA “CHILDREN SEE, |
title |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
spellingShingle |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN Fiorin, Rosalia Perrucci Semiótica Ideologia Publicidade |
title_short |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
title_full |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
title_fullStr |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
title_full_unstemmed |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
title_sort |
SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN |
author |
Fiorin, Rosalia Perrucci |
author_facet |
Fiorin, Rosalia Perrucci |
author_role |
author |
dc.contributor.author.fl_str_mv |
Fiorin, Rosalia Perrucci |
dc.subject.por.fl_str_mv |
Semiótica Ideologia Publicidade |
topic |
Semiótica Ideologia Publicidade |
description |
From the perspective of French Semiotics, this paper analyses the campaignChildren see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on theenunciatee, by the three levels of the elementary structure of signification (fundamental,narrative and discursive). With the results achieved in this minute study, we can concludethat the meanings produced by the campaign are coherent with the advertiser propose: toproduce the reflection of the viewers about the importance of adults be a positive model tothe children. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-12-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://e-revista.unioeste.br/index.php/travessias/article/view/2798 |
url |
https://e-revista.unioeste.br/index.php/travessias/article/view/2798 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://e-revista.unioeste.br/index.php/travessias/article/view/2798/2199 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Unioeste |
publisher.none.fl_str_mv |
Unioeste |
dc.source.none.fl_str_mv |
Travessias; Vol. 1 No. 1 (2007) Travessias; Vol. 1 Núm. 1 (2007) Travessias; v. 1 n. 1 (2007) 1982-5935 reponame:Travessias (Cascavel. Online) instname:Universidade Estadual do Oeste do Paraná (Unioeste) instacron:Unioeste |
instname_str |
Universidade Estadual do Oeste do Paraná (Unioeste) |
instacron_str |
Unioeste |
institution |
Unioeste |
reponame_str |
Travessias (Cascavel. Online) |
collection |
Travessias (Cascavel. Online) |
repository.name.fl_str_mv |
Travessias (Cascavel. Online) - Universidade Estadual do Oeste do Paraná (Unioeste) |
repository.mail.fl_str_mv |
revista.travessias@unioeste.br |
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