Low-income Female Entrepreneurship: When Business is the Privacy
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
Texto Completo: | https://www.regepe.org.br/regepe/article/view/1796 |
Resumo: | Objective of the case: to foster discussions about the management challenges faced by entrepreneurs at the beginning of their operations, taking into consideration various retail business models.Methodology/approach: a case study for administration teaching purposes based on a real-life venture engendered in a business incubator.Main results: InSense, a business developed by Grazi, a low-income entrepreneur, faces a number of management challenges as the company grows, namely: prejudice associated to its line of products, poor reliability of logistics partners and burgeoning Chinese competition offering low priced, poor quality products. Those adversities, coupled with the entrepreneur's lack of managerial experience and the emerging sales channel conflict, led her to assess the need to reshape the business model.Theoretical/methodological contributions: develop the student’s capacity to solve management problems of high and medium complexity in the context of a venture with potential for scalable growth.Relevance/originality: the case fosters discussion regarding electronic commerce strategies, logistics solutions, confrontation of the Chinese competition, supply and sales channels.Social/management contributions: to help students appreciate the difficulties of the initial process of entrepreneurship by looking at the peculiarities surrounding running a developing business. |
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REGEPE Entrepreneurship and Small Business Journal |
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Low-income Female Entrepreneurship: When Business is the PrivacyEmpreendedorismo Feminino de Baixa renda: Quando o Negócio é a PrivacidadeEntrepreneurshipE-commerceOperationsRetailSales channelsEmpreendedorismoComércio eletrônicoOperaçõesVarejoCanais de vendasObjective of the case: to foster discussions about the management challenges faced by entrepreneurs at the beginning of their operations, taking into consideration various retail business models.Methodology/approach: a case study for administration teaching purposes based on a real-life venture engendered in a business incubator.Main results: InSense, a business developed by Grazi, a low-income entrepreneur, faces a number of management challenges as the company grows, namely: prejudice associated to its line of products, poor reliability of logistics partners and burgeoning Chinese competition offering low priced, poor quality products. Those adversities, coupled with the entrepreneur's lack of managerial experience and the emerging sales channel conflict, led her to assess the need to reshape the business model.Theoretical/methodological contributions: develop the student’s capacity to solve management problems of high and medium complexity in the context of a venture with potential for scalable growth.Relevance/originality: the case fosters discussion regarding electronic commerce strategies, logistics solutions, confrontation of the Chinese competition, supply and sales channels.Social/management contributions: to help students appreciate the difficulties of the initial process of entrepreneurship by looking at the peculiarities surrounding running a developing business.Objetivo do caso: proporcionar discussões sobre os desafios de gestão enfrentados por empreendedores no início de suas operações, considerando, também, diferentes modelos de negócio no varejo.Metodologia/abordagem: caso de ensino em Administração, baseado em um empreendimento real, iniciado em uma incubadora de negócios.Principais resultados: a InSense, negócio desenvolvido pela Grazi, uma empreendedora de baixa renda, passa por uma série de desafios de gestão, frente ao crescimento da empresa, a saber: o preconceito associado à sua linha de produtos, a baixa confiabilidade de seus parceiros logísticos e a crescente concorrência chinesa, majoritariamente formada por produtos de baixo preço e de baixa qualidade. Tais adversidades, aliadas à falta de experiência gerencial da empreendedora e ao emergente conflito de canais de vendas, levaram-na a avaliar a necessidade de reformular o modelo de negócio da empresa.Contribuições teóricas/metodológicas: desenvolver no aluno(a) a capacidade de resolver problemas de gestão, de média e alta complexidade, no que diz respeito a um empreendimento com potencial de crescimento escalável.Relevância/originalidade: o caso permite discussões relevantes acerca das estratégias de comércio eletrônico, de soluções logísticas, de enfrentamento da concorrência chinesa, de fornecimento e de canais de vendas.Contribuições sociais/para a gestão: ajudar estudantes a enfrentar as dificuldades do processo inicial de empreender, observando as peculiaridades que envolvem a gestão de um negócio em desenvolvimento.ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas2020-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://www.regepe.org.br/regepe/article/view/179610.14211/regepe.v9i3.1796REGEPE Entrepreneurship and Small Business Journal; Vol. 9 No. 3 (2020): May/Aug.; 443-468REGEPE Entrepreneurship and Small Business Journal; Vol. 9 Núm. 3 (2020): mayo/ago.; 443-468REGEPE Entrepreneurship and Small Business Journal; v. 9 n. 3 (2020): maio/ago.; 443-4682965-1506reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPEinstname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)instacron:ANEGEPEporenghttps://www.regepe.org.br/regepe/article/view/1796/pdfhttps://www.regepe.org.br/regepe/article/view/1796/pdf_1Copyright (c) 2020 Iberoamerican Journal of Entrepreneurship and Small Businessinfo:eu-repo/semantics/openAccessMenegon, Leticia FantinatoCernev, Adrian KemmerFerreira, Fernando Coelho MartinsBalian, José Eduardo Amato2024-05-23T19:54:26Zoai:ojs.regepe.org.br:article/1796Revistahttps://www.regepe.org.br/regepe/indexPRIhttps://www.regepe.org.br/regepe/oaieditorialregep@gmail.com2316-20582316-2058opendoar:2024-05-23T19:54:26Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)false |
dc.title.none.fl_str_mv |
Low-income Female Entrepreneurship: When Business is the Privacy Empreendedorismo Feminino de Baixa renda: Quando o Negócio é a Privacidade |
title |
Low-income Female Entrepreneurship: When Business is the Privacy |
spellingShingle |
Low-income Female Entrepreneurship: When Business is the Privacy Menegon, Leticia Fantinato Entrepreneurship E-commerce Operations Retail Sales channels Empreendedorismo Comércio eletrônico Operações Varejo Canais de vendas |
title_short |
Low-income Female Entrepreneurship: When Business is the Privacy |
title_full |
Low-income Female Entrepreneurship: When Business is the Privacy |
title_fullStr |
Low-income Female Entrepreneurship: When Business is the Privacy |
title_full_unstemmed |
Low-income Female Entrepreneurship: When Business is the Privacy |
title_sort |
Low-income Female Entrepreneurship: When Business is the Privacy |
author |
Menegon, Leticia Fantinato |
author_facet |
Menegon, Leticia Fantinato Cernev, Adrian Kemmer Ferreira, Fernando Coelho Martins Balian, José Eduardo Amato |
author_role |
author |
author2 |
Cernev, Adrian Kemmer Ferreira, Fernando Coelho Martins Balian, José Eduardo Amato |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Menegon, Leticia Fantinato Cernev, Adrian Kemmer Ferreira, Fernando Coelho Martins Balian, José Eduardo Amato |
dc.subject.por.fl_str_mv |
Entrepreneurship E-commerce Operations Retail Sales channels Empreendedorismo Comércio eletrônico Operações Varejo Canais de vendas |
topic |
Entrepreneurship E-commerce Operations Retail Sales channels Empreendedorismo Comércio eletrônico Operações Varejo Canais de vendas |
description |
Objective of the case: to foster discussions about the management challenges faced by entrepreneurs at the beginning of their operations, taking into consideration various retail business models.Methodology/approach: a case study for administration teaching purposes based on a real-life venture engendered in a business incubator.Main results: InSense, a business developed by Grazi, a low-income entrepreneur, faces a number of management challenges as the company grows, namely: prejudice associated to its line of products, poor reliability of logistics partners and burgeoning Chinese competition offering low priced, poor quality products. Those adversities, coupled with the entrepreneur's lack of managerial experience and the emerging sales channel conflict, led her to assess the need to reshape the business model.Theoretical/methodological contributions: develop the student’s capacity to solve management problems of high and medium complexity in the context of a venture with potential for scalable growth.Relevance/originality: the case fosters discussion regarding electronic commerce strategies, logistics solutions, confrontation of the Chinese competition, supply and sales channels.Social/management contributions: to help students appreciate the difficulties of the initial process of entrepreneurship by looking at the peculiarities surrounding running a developing business. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-05-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/1796 10.14211/regepe.v9i3.1796 |
url |
https://www.regepe.org.br/regepe/article/view/1796 |
identifier_str_mv |
10.14211/regepe.v9i3.1796 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://www.regepe.org.br/regepe/article/view/1796/pdf https://www.regepe.org.br/regepe/article/view/1796/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Iberoamerican Journal of Entrepreneurship and Small Business info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Iberoamerican Journal of Entrepreneurship and Small Business |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
publisher.none.fl_str_mv |
ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas |
dc.source.none.fl_str_mv |
REGEPE Entrepreneurship and Small Business Journal; Vol. 9 No. 3 (2020): May/Aug.; 443-468 REGEPE Entrepreneurship and Small Business Journal; Vol. 9 Núm. 3 (2020): mayo/ago.; 443-468 REGEPE Entrepreneurship and Small Business Journal; v. 9 n. 3 (2020): maio/ago.; 443-468 2965-1506 reponame:Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE instname:Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) instacron:ANEGEPE |
instname_str |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
instacron_str |
ANEGEPE |
institution |
ANEGEPE |
reponame_str |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
collection |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
repository.name.fl_str_mv |
Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
repository.mail.fl_str_mv |
editorialregep@gmail.com |
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1803580218525351936 |