Mudanças no conteúdo estratégico à luz de teorias explicativas da adaptação estratégica: um estudo de caso do grupo WEG, de 1961 a 2013

• Autor(a) principal: Lueders, Darlan Parucker
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3011
• topic: Voluntarismo; Determinismo (filosofia); Adaptação organizacional; Estratégias; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This survey is a longitudinal case study of a large company that analyzed the strategic movements performed by the Organization throughout its history in the light of explanatory theories of strategic adaptation. It is therefore a study focused on organizational strategic adaptation (strategic organizational adaptation), with emphasis on theoretical explanations of aspects concerning determinism vs voluntarism. Under the methodological point of view, this is a qualitative study with descriptive analytical character. The data were collected in the books of the company history, information available on official sites and testimonials from former employees of the company. The identification of the strategic movements ran from information collected about various events in the history of the company, having been grouped according to their similarities. The results show several useful theoretical perspectives to explain strategic movements and, in other cases, left demonstrated that theories, when analysed in conjunction and under different assumptions, are emerging complementarities and convergence in explanatory terms. In short, although the environment has a strong influence on organizations in general, in the case of company study was evidenced that this is an organization that seeks to also influence environment in which it operates, with high flexibility and differentiated capacity to react to quickly and orderly environment. It was concluded that the understanding of organizational strategic adaptation process, especially when observed in longitudinal perspective, is necessarily a process that demands multiple theoretical lenses.