Plano de negócios natour food truck

• Autor(a) principal: Oliveira, Flávia Alves
• Data de Publicação: 2018
• Outros Autores: Costa, Roberto Tormim Ramos Da, Sousa, Tiago Oliveira De, Anselmo, Zayne Cristiane De Melo
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1097
• topic: Administração; 6.02.00.00-6 Administração

As a result of new technologies and cultural transformations, the eating habits of urban life had to readjust according to the variables that are inserted, such as time, financial resources, mental and physical health, work, among others. Faced with this scenario, companies in the food segment have identified new alternatives adapted to urban conditions. The concern with the quality of health has intensified in recent years, making consumers more aware of the care of production, distribution, preparation and consumption. Food Trucks appear, in this medium, as a new proposal for modern and street food, with a focus on practicality. And with the important mission of bringing the combination of flavor and healthy food to people's fast-paced daily lives, Food Trucks Fitness are considered the new trend in Brazil, starting in 2014 according to SEBRAE data. Thus, Natour emerged with the aim of offering a balanced and tasty meal to the public in Brasília. Offering a combination of new dishes at an affordable price. However, this Business Plan aims to verify the economic and financial viability for the implementation of a Food Truck with a focus on healthy and quality food in the target market of Brasília.