Plano de negócios (marmitas saudáveis)
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/1095 |
Resumo: | The concern with healthy habits, in view of a balanced diet and rich in nutrients has been changing the market that in the past was not concerned with poor diet and the exacerbated consumption of low quality foods that bring innumerable harm to health, cardiovascular diseases, hypertension , diabetes, cancer, osteoporosis, in addition to obesity. The world is currently migrating to this market that is increasingly gaining supporters all over the world, there are those that change at first just because they are dissatisfied with body aesthetics, on the other hand we have people who change their habits so that better and better health a general way. The purpose of creating the company was born from the need to offer healthy, tasty food to customers, thus creating their own identity in each option that will be offered, we aim to be a reference in the market in Brasilia, always cherishing the quality of the food that will be provided. According to a study by the Euromonitor research agency, the health and well-being food market grew 98% in the country from 2009 to 2014. Bearing in mind that Brazil is the 5th largest market in the healthy food and beverage sector, The micro-company + Fit, will operate in the Center of Brasilia, making deliveries, in Asa Sul and Asa Norte, where we have the highest concentration of people who care about food and who are adept at healthy lifestyle they are willing to pay for food that have quality. |
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Plano de negócios (marmitas saudáveis)Administração6.02.00.00-6 AdministraçãoThe concern with healthy habits, in view of a balanced diet and rich in nutrients has been changing the market that in the past was not concerned with poor diet and the exacerbated consumption of low quality foods that bring innumerable harm to health, cardiovascular diseases, hypertension , diabetes, cancer, osteoporosis, in addition to obesity. The world is currently migrating to this market that is increasingly gaining supporters all over the world, there are those that change at first just because they are dissatisfied with body aesthetics, on the other hand we have people who change their habits so that better and better health a general way. The purpose of creating the company was born from the need to offer healthy, tasty food to customers, thus creating their own identity in each option that will be offered, we aim to be a reference in the market in Brasilia, always cherishing the quality of the food that will be provided. According to a study by the Euromonitor research agency, the health and well-being food market grew 98% in the country from 2009 to 2014. Bearing in mind that Brazil is the 5th largest market in the healthy food and beverage sector, The micro-company + Fit, will operate in the Center of Brasilia, making deliveries, in Asa Sul and Asa Norte, where we have the highest concentration of people who care about food and who are adept at healthy lifestyle they are willing to pay for food that have quality.A preocupação com os hábitos saudáveis, tendo em vista a alimentação equilibrada e rica em nutrientes vem mudando o mercado que antigamente não se preocupava com a má alimentação e o consumo exacerbado de alimentos de baixa qualidade que trazem inúmeros malefícios a saúde, doenças cardiovasculares, hipertensão, diabetes, câncer, osteoporose, além da obesidade. O mundo atualmente vem migrando para esse mercado que cada vez mais ganha adeptos por todo o mundo, existem aquelas que mudam no primeiro momento apenas porque estão insatisfeitas com estética corporal, por outro lado temos pessoas que mudam seus hábitos para que a saúde melhor e de uma maneira geral. O intuito de criar a empresa nasceu da necessidade de oferecer comida saudável, e saborosa aos clientes, assim criando identidade própria em cada opção que será oferecida, temos o objetivo de ser referência no mercado de Brasília, prezando sempre pela qualidade dos alimentos que irão ser fornecidos. Segundo um estudo da agência de pesquisa Euromonitor, o mercado de alimentação ligado à saúde e ao bem-estar cresceu 98% no país de 2009 a 2014. Tendo em vista que o Brasil é o 5º maior mercado do setor de alimentos e bebidas saudáveis, A microempresa +Fit, irá atuar no Centro de Brasília, fazendo entregas, na Asa Sul e Asa Norte, onde temos a maior concentração de pessoas que se preocupam com a alimentação e que são adeptas estilo de vida saudável estas estão dispostas a pagar por comidas que tenham qualidade.Centro de Ensino Unificado do Distrito FederalBrasilCoordenação do Curso de AdministraçãoUDFFranco, Kettyplyn Kamila Sanches6538060497628682http://lattes.cnpq.br/6538060497628682Souza, Nathalia Cristina Dias2020-11-16T13:49:02Z2020-11-162020-11-16T13:49:02Z2018info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/1095porALIMENTOS congelados: a preferência pelos práticos e saudáveis. SEBRAE Respostas, 14 fev. 2014. Disponível em: https://respostas.sebrae.com.br/alimentos-congelados-a-preferencia-pelos-praticos-e-saudaveis/. Acesso em: 25 nov. 2020. DISTRITO FEDERAL. GOVERNO DO DISTRITO FEDERAL. Companhia de Planejamento do Distrito Federal. PDAD 2018. Disponível em: http://www.codeplan.df.gov.br/wp-content/uploads/2019/03/Plano-Piloto-1.pdf. Acesso em: 25 nov. 2020. MERCADO de marmitas cresce e diversifica. Agência SEBRAE de Notícias, 27 mar. 2018. Disponível em: http://www.sp.agenciasebrae.com.br/sites/asn/uf/SP/mercado-de-marmitas-cresce-e-se-diversifica,df13f308ab862610VgnVCM1000004c00210aRCRD. Acesso em: 25 nov. 2020. ZEGLER, J. Tendências globais em alimentos e bebida 2017: o que mudou? MINTEL, 27 out. 2017. Disponível em: http://brasil.mintel.com/blog/noticias-mercado-alimentos-bebidas/tendencias-globais-em-alimentos-e-bebidas-2017-o-que-se-passou. Acesso em: 03 set. 2018.info:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-02-01T18:47:35Zoai:repositorio.cruzeirodosul.edu.br:123456789/1095Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-02-01T18:47:35Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Plano de negócios (marmitas saudáveis) |
title |
Plano de negócios (marmitas saudáveis) |
spellingShingle |
Plano de negócios (marmitas saudáveis) Souza, Nathalia Cristina Dias Administração 6.02.00.00-6 Administração |
title_short |
Plano de negócios (marmitas saudáveis) |
title_full |
Plano de negócios (marmitas saudáveis) |
title_fullStr |
Plano de negócios (marmitas saudáveis) |
title_full_unstemmed |
Plano de negócios (marmitas saudáveis) |
title_sort |
Plano de negócios (marmitas saudáveis) |
author |
Souza, Nathalia Cristina Dias |
author_facet |
Souza, Nathalia Cristina Dias |
author_role |
author |
dc.contributor.none.fl_str_mv |
Franco, Kettyplyn Kamila Sanches 6538060497628682 http://lattes.cnpq.br/6538060497628682 |
dc.contributor.author.fl_str_mv |
Souza, Nathalia Cristina Dias |
dc.subject.por.fl_str_mv |
Administração 6.02.00.00-6 Administração |
topic |
Administração 6.02.00.00-6 Administração |
description |
The concern with healthy habits, in view of a balanced diet and rich in nutrients has been changing the market that in the past was not concerned with poor diet and the exacerbated consumption of low quality foods that bring innumerable harm to health, cardiovascular diseases, hypertension , diabetes, cancer, osteoporosis, in addition to obesity. The world is currently migrating to this market that is increasingly gaining supporters all over the world, there are those that change at first just because they are dissatisfied with body aesthetics, on the other hand we have people who change their habits so that better and better health a general way. The purpose of creating the company was born from the need to offer healthy, tasty food to customers, thus creating their own identity in each option that will be offered, we aim to be a reference in the market in Brasilia, always cherishing the quality of the food that will be provided. According to a study by the Euromonitor research agency, the health and well-being food market grew 98% in the country from 2009 to 2014. Bearing in mind that Brazil is the 5th largest market in the healthy food and beverage sector, The micro-company + Fit, will operate in the Center of Brasilia, making deliveries, in Asa Sul and Asa Norte, where we have the highest concentration of people who care about food and who are adept at healthy lifestyle they are willing to pay for food that have quality. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018 2020-11-16T13:49:02Z 2020-11-16 2020-11-16T13:49:02Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/1095 |
url |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/1095 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
ALIMENTOS congelados: a preferência pelos práticos e saudáveis. SEBRAE Respostas, 14 fev. 2014. Disponível em: https://respostas.sebrae.com.br/alimentos-congelados-a-preferencia-pelos-praticos-e-saudaveis/. Acesso em: 25 nov. 2020. DISTRITO FEDERAL. GOVERNO DO DISTRITO FEDERAL. Companhia de Planejamento do Distrito Federal. PDAD 2018. Disponível em: http://www.codeplan.df.gov.br/wp-content/uploads/2019/03/Plano-Piloto-1.pdf. Acesso em: 25 nov. 2020. MERCADO de marmitas cresce e diversifica. Agência SEBRAE de Notícias, 27 mar. 2018. Disponível em: http://www.sp.agenciasebrae.com.br/sites/asn/uf/SP/mercado-de-marmitas-cresce-e-se-diversifica,df13f308ab862610VgnVCM1000004c00210aRCRD. Acesso em: 25 nov. 2020. ZEGLER, J. Tendências globais em alimentos e bebida 2017: o que mudou? MINTEL, 27 out. 2017. Disponível em: http://brasil.mintel.com/blog/noticias-mercado-alimentos-bebidas/tendencias-globais-em-alimentos-e-bebidas-2017-o-que-se-passou. Acesso em: 03 set. 2018. |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Centro de Ensino Unificado do Distrito Federal Brasil Coordenação do Curso de Administração UDF |
publisher.none.fl_str_mv |
Centro de Ensino Unificado do Distrito Federal Brasil Coordenação do Curso de Administração UDF |
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reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
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Centro Universitário Braz Cubas (CUB) |
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CUB |
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CUB |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas |
repository.name.fl_str_mv |
Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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bibli@brazcubas.edu.br |
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