Marketing, Credit & Consumerism: impacts on early debt of young brazilian

Detalhes bibliográficos
Autor(a) principal: Messias, José Flávio
Data de Publicação: 2015
Outros Autores: Silva, José Ultemar, Silva, Pedro Henrique Calderoni
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista ENIAC pesquisa
Texto Completo: http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232
Resumo: This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general.The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt.
id ENIAC-1_cef7a511e9c436e409651f14f2aa24f3
oai_identifier_str oai:ojs.pkp.sfu.ca:article/232
network_acronym_str ENIAC-1
network_name_str Revista ENIAC pesquisa
repository_id_str
spelling Marketing, Credit & Consumerism: impacts on early debt of young brazilianMarketing, Crédito & Consumismo: Impactos sobre o endividamento precoce dos jovens Brasileiroscreditpersonal budgetingconsumerismyoung peoplemarketing.créditoorçamento pessoalconsumismopúblico jovemmarketing.This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general.The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt.Este artigo pretende analisar o perfil de consumo dos jovens, procurando abordar quais os principais fatores que os influenciam na escolha de determinados produtos e se existe algum tipo de controle orçamentário que possa balizar a compra, uma vez que várias pesquisas apresentam um aumento do grau de endividamento e de inadimplência por parte das famílias e dos indivíduos de uma forma geral. A relevância do tema justifica-se pela identificação de um excesso de campanhas de marketing direcionadas a este público veiculadas nos meios de comunicação, que, aliado à facilidade de financiamento proporcionado pelos revendedores e também do sistema financeiro em geral, têm contribuído para levá-los ao endividamento precoce.Centro Universitário ENIAC2015-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/23210.22567/rep.v4i1.232Revista Eniac Pesquisa; Vol. 4 No. 1 (2015); 43-59REVISTA ENIAC PESQUISA; Vol. 4 Núm. 1 (2015); 43-59REVISTA ENIAC PESQUISA; v. 4 n. 1 (2015); 43-592316-234110.22567/rep.v4i1reponame:Revista ENIAC pesquisainstname:Centro Universitário Eniacinstacron:ENIACporhttp://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232/pdf_28Copyright (c) 2015 REVISTA ENIAC PESQUISAhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessMessias, José FlávioSilva, José UltemarSilva, Pedro Henrique Calderoni2021-07-06T17:45:59Zoai:ojs.pkp.sfu.ca:article/232Revistahttps://ojs.eniac.com.br/index.php/EniacPesquisahttp://ojs.eniac.com.br/index.php/EniacPesquisa/oai||revistaeniacpesquisa@fernandoasantos.com.br2316-23412316-2341opendoar:2021-07-06T17:45:59Revista ENIAC pesquisa - Centro Universitário Eniacfalse
dc.title.none.fl_str_mv Marketing, Credit & Consumerism: impacts on early debt of young brazilian
Marketing, Crédito & Consumismo: Impactos sobre o endividamento precoce dos jovens Brasileiros
title Marketing, Credit & Consumerism: impacts on early debt of young brazilian
spellingShingle Marketing, Credit & Consumerism: impacts on early debt of young brazilian
Messias, José Flávio
credit
personal budgeting
consumerism
young people
marketing.
crédito
orçamento pessoal
consumismo
público jovem
marketing.
title_short Marketing, Credit & Consumerism: impacts on early debt of young brazilian
title_full Marketing, Credit & Consumerism: impacts on early debt of young brazilian
title_fullStr Marketing, Credit & Consumerism: impacts on early debt of young brazilian
title_full_unstemmed Marketing, Credit & Consumerism: impacts on early debt of young brazilian
title_sort Marketing, Credit & Consumerism: impacts on early debt of young brazilian
author Messias, José Flávio
author_facet Messias, José Flávio
Silva, José Ultemar
Silva, Pedro Henrique Calderoni
author_role author
author2 Silva, José Ultemar
Silva, Pedro Henrique Calderoni
author2_role author
author
dc.contributor.author.fl_str_mv Messias, José Flávio
Silva, José Ultemar
Silva, Pedro Henrique Calderoni
dc.subject.por.fl_str_mv credit
personal budgeting
consumerism
young people
marketing.
crédito
orçamento pessoal
consumismo
público jovem
marketing.
topic credit
personal budgeting
consumerism
young people
marketing.
crédito
orçamento pessoal
consumismo
público jovem
marketing.
description This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the part of families and individuals in general.The relevance is justified by the identification of an excess of marketing campaigns targeted at these children conveyed in the media, which, combined with the ease of financing provided by the retailers and also the financial system in general, have contributed to get them to early debt.
publishDate 2015
dc.date.none.fl_str_mv 2015-06-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232
10.22567/rep.v4i1.232
url http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232
identifier_str_mv 10.22567/rep.v4i1.232
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232/pdf_28
dc.rights.driver.fl_str_mv Copyright (c) 2015 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Centro Universitário ENIAC
publisher.none.fl_str_mv Centro Universitário ENIAC
dc.source.none.fl_str_mv Revista Eniac Pesquisa; Vol. 4 No. 1 (2015); 43-59
REVISTA ENIAC PESQUISA; Vol. 4 Núm. 1 (2015); 43-59
REVISTA ENIAC PESQUISA; v. 4 n. 1 (2015); 43-59
2316-2341
10.22567/rep.v4i1
reponame:Revista ENIAC pesquisa
instname:Centro Universitário Eniac
instacron:ENIAC
instname_str Centro Universitário Eniac
instacron_str ENIAC
institution ENIAC
reponame_str Revista ENIAC pesquisa
collection Revista ENIAC pesquisa
repository.name.fl_str_mv Revista ENIAC pesquisa - Centro Universitário Eniac
repository.mail.fl_str_mv ||revistaeniacpesquisa@fernandoasantos.com.br
_version_ 1793890257020649472

Registros relacionados