O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo

Detalhes bibliográficos
Autor(a) principal: Gheirart, Oziel
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/219
Resumo: The digital project has been implemented in the Post-Modernity as something discontinuously decisive. With the help of the mediatic polyphony, which promotes this transposition to the imateriality, the subject disconnect to invisible fields. The reality is violently altered by virtuality. Life becomes eternal and present through new spacial categories, time and speed. The old model of the subject shatters when it is confronted to a new mobile culture, which starts getting a form. The experience is brutally altered in its re-enchantment, in the process of estheticizing life, in the inverted logic of consume and is reflected in the constitution of culture. The latter needs new forms to inteerpret the new reality. Thus, the concretion of exteriority and of the ephemeral become autonomous in a still misty horizon. In a world whose mark is the ephemeral, how can one still think of an individual who can still feel enchantment for society? How can the perspective of the human being as a transforming-agent be possible in a society dominated by individualism, the lack of social compromise and even eye-to-eye contact among people? The routine of our "modern times" has been devoured by the technological voracity and by the ferocity of capital. Those seem to divide and make any chance of re-grouping, of fellowship, of "alive and kicking" humanity, of utopia. Thus, what intertwines the actions is an uncanny feeling, a unquietness. How can the subject be thought amongst that all? Such reflexions have emerged in this work, which aims to not only a diagnostic of our present situation - a world in which so many technological communication resources make us go beyond our real condition to escape from our own reality - but also to new possibilities.
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spelling Rocha, Rosamaria Luiza de Melohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6Baccega, Maria Aparecida14335372817http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=T171859Gheirart, Oziel2016-11-28T19:03:08Z2009-03-25Gheirart, Oziel. O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo. 2009. 193 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2009.http://tede2.espm.br/handle/tede/219The digital project has been implemented in the Post-Modernity as something discontinuously decisive. With the help of the mediatic polyphony, which promotes this transposition to the imateriality, the subject disconnect to invisible fields. The reality is violently altered by virtuality. Life becomes eternal and present through new spacial categories, time and speed. The old model of the subject shatters when it is confronted to a new mobile culture, which starts getting a form. The experience is brutally altered in its re-enchantment, in the process of estheticizing life, in the inverted logic of consume and is reflected in the constitution of culture. The latter needs new forms to inteerpret the new reality. Thus, the concretion of exteriority and of the ephemeral become autonomous in a still misty horizon. In a world whose mark is the ephemeral, how can one still think of an individual who can still feel enchantment for society? How can the perspective of the human being as a transforming-agent be possible in a society dominated by individualism, the lack of social compromise and even eye-to-eye contact among people? The routine of our "modern times" has been devoured by the technological voracity and by the ferocity of capital. Those seem to divide and make any chance of re-grouping, of fellowship, of "alive and kicking" humanity, of utopia. Thus, what intertwines the actions is an uncanny feeling, a unquietness. How can the subject be thought amongst that all? Such reflexions have emerged in this work, which aims to not only a diagnostic of our present situation - a world in which so many technological communication resources make us go beyond our real condition to escape from our own reality - but also to new possibilities.O projeto digital foi implementado na pós-modernidade como algo descontinuamente decisivo. Com a ajuda da polifonia midiática, que promove essa transposição para a imaterialidade, o sujeito se descola para as terras invisíveis. Com a virtualidade, altera-se violentamente o real – a vida se eterniza e presentifica pelas novas categorias de espaço, tempo e velocidade. O modelo antigo de sujeito se estilhaça, frente a uma nova cultura móvel que vai se incorporando. A experiência se altera brutalmente no seu reencanto, na estetização da vida, na lógica invertida do consumo e reflete na constituição da cultura – que necessita de novas formas para interpretar esse novo real. Com isso, a concretização da exterioridade e da eferemidade se autonomizam, num horizonte ainda nebuloso. Num mundo em que o efêmero é uma marca, como pensar num individuo que possa ainda se reencantar pela sociedade? Numa sociedade em que o individualismo, a falta de compromisso social e até mesmo de contato “olho no olho” entre as pessoas predomina, como ainda ter perspectivas com o ser humano enquanto agente de transformação? O cotidiano dos nossos “tempos modernos” foi devorado pela voracidade tecnológica e pela ferocidade do capital que divide e parece tornar impossível qualquer chance de re-aglutinamento, de companheirismo, de humanidade “ao vivo e em cores”, de utopia. Então, o que permeia as ações é um desconforto, um desassossego. Como pensar o sujeito em meio a tudo isso? São reflexões como essas que são suscitadas por esse trabalho, que, mais que busca fazer um diagnóstico sobre a situação como nos encontramos hoje – num mundo em que tantos recursos comunicacionais e tecnológicos nos fazem mais extrapolar nossa condição real para fugir da nossa própria realidade –, indica novas possibilidades.Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T18:58:59Z No. of bitstreams: 1 Oziel Gheirart.pdf: 4330648 bytes, checksum: 63196fb5ab7ffe84c9d660614e37b122 (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T18:59:10Z (GMT) No. of bitstreams: 1 Oziel Gheirart.pdf: 4330648 bytes, checksum: 63196fb5ab7ffe84c9d660614e37b122 (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T19:02:42Z (GMT) No. of bitstreams: 1 Oziel Gheirart.pdf: 4330648 bytes, checksum: 63196fb5ab7ffe84c9d660614e37b122 (MD5)Made available in DSpace on 2016-11-28T19:03:08Z (GMT). No. of bitstreams: 1 Oziel Gheirart.pdf: 4330648 bytes, checksum: 63196fb5ab7ffe84c9d660614e37b122 (MD5) Previous issue date: 2009-03-25application/pdfhttp://tede2.espm.br/retrieve/549/Oziel%20Gheirart.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucultura digital; filosofia da comunicação; hiper-realidade; Pósmodernidade; subjetividadedigital culture; hyperreality; philosophy of communication; post-modernity; ubjectivityCIENCIAS SOCIAIS APLICADAS::COMUNICACAOO desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumoThe uneasiness of the remaining post-modern: subjectivity, media and culture scenes in consumptioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/219/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALOziel Gheirart.pdfOziel Gheirart.pdfapplication/pdf4330648http://tede2.espm.br:8080/tede/bitstream/tede/219/2/Oziel+Gheirart.pdf63196fb5ab7ffe84c9d660614e37b122MD52TEXTOziel Gheirart.pdf.txtOziel Gheirart.pdf.txttext/plain397561http://tede2.espm.br:8080/tede/bitstream/tede/219/3/Oziel+Gheirart.pdf.txteb5708b305851ee203c624f857f3b508MD53THUMBNAILOziel Gheirart.pdf.jpgOziel Gheirart.pdf.jpgimage/jpeg2204http://tede2.espm.br:8080/tede/bitstream/tede/219/4/Oziel+Gheirart.pdf.jpg7807bd281c0fe22a2bbd4e562fb48a42MD54tede/2192016-11-29 01:00:36.24oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2016-11-29T03:00:36Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.por.fl_str_mv O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
dc.title.alternative.eng.fl_str_mv The uneasiness of the remaining post-modern: subjectivity, media and culture scenes in consumption
title O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
spellingShingle O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
Gheirart, Oziel
cultura digital; filosofia da comunicação; hiper-realidade; Pósmodernidade; subjetividade
digital culture; hyperreality; philosophy of communication; post-modernity; ubjectivity
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
title_full O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
title_fullStr O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
title_full_unstemmed O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
title_sort O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo
author Gheirart, Oziel
author_facet Gheirart, Oziel
author_role author
dc.contributor.advisor1.fl_str_mv Rocha, Rosamaria Luiza de Melo
dc.contributor.advisor1Lattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4785137Y6
dc.contributor.referee1.fl_str_mv Baccega, Maria Aparecida
dc.contributor.authorID.fl_str_mv 14335372817
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.jsp?id=T171859
dc.contributor.author.fl_str_mv Gheirart, Oziel
contributor_str_mv Rocha, Rosamaria Luiza de Melo
Baccega, Maria Aparecida
dc.subject.por.fl_str_mv cultura digital; filosofia da comunicação; hiper-realidade; Pósmodernidade; subjetividade
topic cultura digital; filosofia da comunicação; hiper-realidade; Pósmodernidade; subjetividade
digital culture; hyperreality; philosophy of communication; post-modernity; ubjectivity
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv digital culture; hyperreality; philosophy of communication; post-modernity; ubjectivity
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description The digital project has been implemented in the Post-Modernity as something discontinuously decisive. With the help of the mediatic polyphony, which promotes this transposition to the imateriality, the subject disconnect to invisible fields. The reality is violently altered by virtuality. Life becomes eternal and present through new spacial categories, time and speed. The old model of the subject shatters when it is confronted to a new mobile culture, which starts getting a form. The experience is brutally altered in its re-enchantment, in the process of estheticizing life, in the inverted logic of consume and is reflected in the constitution of culture. The latter needs new forms to inteerpret the new reality. Thus, the concretion of exteriority and of the ephemeral become autonomous in a still misty horizon. In a world whose mark is the ephemeral, how can one still think of an individual who can still feel enchantment for society? How can the perspective of the human being as a transforming-agent be possible in a society dominated by individualism, the lack of social compromise and even eye-to-eye contact among people? The routine of our "modern times" has been devoured by the technological voracity and by the ferocity of capital. Those seem to divide and make any chance of re-grouping, of fellowship, of "alive and kicking" humanity, of utopia. Thus, what intertwines the actions is an uncanny feeling, a unquietness. How can the subject be thought amongst that all? Such reflexions have emerged in this work, which aims to not only a diagnostic of our present situation - a world in which so many technological communication resources make us go beyond our real condition to escape from our own reality - but also to new possibilities.
publishDate 2009
dc.date.issued.fl_str_mv 2009-03-25
dc.date.accessioned.fl_str_mv 2016-11-28T19:03:08Z
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dc.identifier.citation.fl_str_mv Gheirart, Oziel. O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo. 2009. 193 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2009.
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/219
identifier_str_mv Gheirart, Oziel. O desassossego da permanência pós-moderna: subjetividade, cenas midiáticas e cultura do consumo. 2009. 193 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2009.
url http://tede2.espm.br/handle/tede/219
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