A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/565 |
Resumo: | This thesis research object is the consumer-subject's identity constitution from the meanings attributed to collaborative consumption practices emerging in the second decade of the 21st century. Under the approach of historical dialectical materialism (MARX 1982 apud NETTO, 2011), the phenomenon entitled “collaborative consumption” (ALONSO, 2017; BELK, 2014a, 2014b; BOTSMAN; ROGERS, 2001; RIFKIN, 2016) is interpreted in this study as an empirical excerpt of the countless practices (particularities) existing in the concrete reality (totality) researched – the contemporary consumption culture (ALONSO, 2005; FONTENELLE, 2017; SLATER, 2002), which is based on flexible accumulation capitalism (HARVEY, 2008; SENNET, 2006). Assuming a relational-praxiological perspective of communication (FRANÇA, 2003, 2016) and consumption as a producer of meanings (BACCEGA, 2011; DOUGLAS; ISHERWOOD, 2013; GARCÍA CANCLINI, 1999; McCRACKEN, 2003, 2007; ROCHA, 2005), this research aims to understand how the meanings attributed by the consumersubject to collaborative consumption practices are articulated to their identity constitution in the contemporary consumption culture. To this, three qualitative researches were developed throughout this thesis: a) a bibliographic research, with the purpose of supporting theoreticalconceptual assumptions and identifying consumption culture transformations as their relation with the consumer-subject constitution; b) a systematic literature review on qualitative synthesis, to problematize conceptions regarding collaborative consumption; c) a field research, using “episodic interviews” (FLICK, 2002, 2004) as a method, in order to survey situations and experiences around collaborative consumption practices, investigating the meanings that emerge. Elements of the french discourse theoretical analysis (BACCEGA, 1995, 1998; CHARAUDEAU, 2013, 2017; ORLANDI, 2001) were used as devices for analyzing the narratives collected in the interviews. The identity constitution depends on a relational process (a social dimension) and happens since the articulation of meanings (a symbolic dimension) (DUBAR, 2006; GIDDENS, 2002; WOODWARD, 2000). Based on their daily consumption choices, the consumer-subject becomes a receiver of significant properties from the “goods” he/she consumes, incorporating them into their identity (BACCEGA, 2011; SLATER, 2002). In this context, the research results reveal that practices that prioritize “dematerialized” (SLATER, 2002) or “experience” (PEREIRA; SICILIANO; ROCHA, 2015) consumption and that contribute to a more “conscious” consumption (ALONSO, 2017; FONTENELLE, 2017) assume, in the minds of the interviewees, a sense of “correct consumption”. In contrast, “material consumption” (of tangible goods) is condemned as consumerism (ROCHA, 2005), which presents itself as “incorrect consumption”. The “correct consumption” is associated with the figure of the “hero-consumer” – an identity project (CASTELLS, 2018) that represents a “natural evolution”, a “right destination” to be reached by the consumer-subject in contemporary times. |
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Tondato, Marcia PerencinCastro, Gisela Grangeiro da SilvaJunqueira, Antônio HélioSpinelli, Egle MüllerBudag, Fernanda Elouise993.793.091-04http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4250665E7&tokenCaptchar=03AGdBq25YTM0-X_8YUZ1pNIIPgsiLTxXPq4LrPHjwlMZZvAiF7C45ELQNbkhf916UukryEZRAqnZ5zNn3LgSwn6dQN0sqNzgMiswDJXfsEZDJjdqTw_WYlkoSFGj04jep3jpmR-N3B50v_Uv4mcKpLU9UGWJW3T__chkxw1icQ6tzzNeJ7JKKWLLOESREirZpE9YjlOFbT9Bjj5rfbbAm5ZpiUXviCXOKSu2gb8F1kAMveqGSY1OWm28hiGvwG47zFQx8TbG7uYC1U0H85dTTByYGaZ3CIgC2LO3zp8toEo3JkAU8C1Cv6sV4YUow2UWIel8dvQUo8VeJjHiuYYkxoJZ248uqRmSfZaoogDEwyXzDudjG6NIfFCkvcaAl1Nt1SnsMGracNQjPiK2Yua6iUdRx8VgivGw2gieleij6otUH60EGmTA1Qt2E19PY2TOeNuAiuEeVdXEjUg41LqWUgHk4bvgqJJBtlQBorges, Carlise Nascimento2021-09-20T14:27:02Z2021-05-27Borges, Carlise Nascimento. A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea. 2021. [253 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/565This thesis research object is the consumer-subject's identity constitution from the meanings attributed to collaborative consumption practices emerging in the second decade of the 21st century. Under the approach of historical dialectical materialism (MARX 1982 apud NETTO, 2011), the phenomenon entitled “collaborative consumption” (ALONSO, 2017; BELK, 2014a, 2014b; BOTSMAN; ROGERS, 2001; RIFKIN, 2016) is interpreted in this study as an empirical excerpt of the countless practices (particularities) existing in the concrete reality (totality) researched – the contemporary consumption culture (ALONSO, 2005; FONTENELLE, 2017; SLATER, 2002), which is based on flexible accumulation capitalism (HARVEY, 2008; SENNET, 2006). Assuming a relational-praxiological perspective of communication (FRANÇA, 2003, 2016) and consumption as a producer of meanings (BACCEGA, 2011; DOUGLAS; ISHERWOOD, 2013; GARCÍA CANCLINI, 1999; McCRACKEN, 2003, 2007; ROCHA, 2005), this research aims to understand how the meanings attributed by the consumersubject to collaborative consumption practices are articulated to their identity constitution in the contemporary consumption culture. To this, three qualitative researches were developed throughout this thesis: a) a bibliographic research, with the purpose of supporting theoreticalconceptual assumptions and identifying consumption culture transformations as their relation with the consumer-subject constitution; b) a systematic literature review on qualitative synthesis, to problematize conceptions regarding collaborative consumption; c) a field research, using “episodic interviews” (FLICK, 2002, 2004) as a method, in order to survey situations and experiences around collaborative consumption practices, investigating the meanings that emerge. Elements of the french discourse theoretical analysis (BACCEGA, 1995, 1998; CHARAUDEAU, 2013, 2017; ORLANDI, 2001) were used as devices for analyzing the narratives collected in the interviews. The identity constitution depends on a relational process (a social dimension) and happens since the articulation of meanings (a symbolic dimension) (DUBAR, 2006; GIDDENS, 2002; WOODWARD, 2000). Based on their daily consumption choices, the consumer-subject becomes a receiver of significant properties from the “goods” he/she consumes, incorporating them into their identity (BACCEGA, 2011; SLATER, 2002). In this context, the research results reveal that practices that prioritize “dematerialized” (SLATER, 2002) or “experience” (PEREIRA; SICILIANO; ROCHA, 2015) consumption and that contribute to a more “conscious” consumption (ALONSO, 2017; FONTENELLE, 2017) assume, in the minds of the interviewees, a sense of “correct consumption”. In contrast, “material consumption” (of tangible goods) is condemned as consumerism (ROCHA, 2005), which presents itself as “incorrect consumption”. The “correct consumption” is associated with the figure of the “hero-consumer” – an identity project (CASTELLS, 2018) that represents a “natural evolution”, a “right destination” to be reached by the consumer-subject in contemporary times.O objeto de pesquisa desta tese consiste na constituição identitária do sujeito-consumidor a partir dos sentidos atribuídos a práticas de consumo colaborativo emergentes na segunda década do século XXI. Sob a abordagem do materialismo histórico dialético (MARX 1982 apud NETTO, 2011), o fenômeno intitulado como “consumo colaborativo” (ALONSO, 2017; BELK, 2014a, 2014b; BOTSMAN; ROGERS, 2001; RIFKIN, 2016) é interpretado neste estudo como um recorte empírico das inúmeras práticas (particularidades) existentes na realidade concreta (totalidade) pesquisada – a cultura do consumo contemporânea (ALONSO, 2005; FONTENELLE, 2017; SLATER, 2002), que se alicerça sob o capitalismo de acumulação flexível (HARVEY, 2008; SENNET, 2006). Assumindo uma perspectiva relacionalpraxiológica da comunicação (FRANÇA, 2003, 2016) e o consumo como produtor de sentidos (BACCEGA, 2011; DOUGLAS; ISHERWOOD, 2013; GARCÍA CANCLINI, 1999; McCRACKEN, 2003, 2007; ROCHA, 2005), o objetivo da pesquisa é compreender como os significados atribuídos pelo sujeito-consumidor frente a práticas de consumo colaborativo se articulam à sua constituição identitária na cultura do consumo contemporânea. Para esse fim, foram desenvolvidas três pesquisas (de natureza qualitativa) ao longo desta tese: a) pesquisa bibliográfica, com a finalidade de fundamentar os pressupostos teórico-conceituais e identificar as transformações da cultura do consumo na sua relação com a constituição do sujeitoconsumidor; b) pesquisa de revisão sistemática de literatura de síntese qualitativa, para problematizar as concepções que envolvem o consumo colaborativo; c) pesquisa de campo, por meio do método de “entrevistas episódicas” (FLICK, 2002, 2004), a fim de levantar experiências e situações vivenciadas em torno de práticas de consumo colaborativo, investigando os significados que emergem. Elementos da análise de discurso de linha francesa (BACCEGA, 1995, 1998; CHARAUDEAU, 2013, 2017; ORLANDI, 2001) foram utilizados como dispositivos de análise das narrativas coletadas nas entrevistas. A constituição identitária é dependente de um processo relacional (dimensão social) e acontece a partir da articulação de sentidos (dimensão simbólica) (DUBAR, 2006; GIDDENS, 2002; WOODWARD, 2000). A partir de suas escolhas de consumo cotidianas, o sujeito-consumidor se torna receptor das propriedades significativas dos “bens” que consome, incorporando-as à sua identidade (BACCEGA, 2011; SLATER, 2002). Nesse contexto, os resultados da pesquisa revelam que práticas que priorizam um consumo “desmaterializado” (SLATER, 2002) ou de “experiências” (PEREIRA; SICILIANO; ROCHA, 2015) e que contribuem para um consumo mais “consciente” (ALONSO, 2017; FONTENELLE, 2017) assumem, no imaginário dos/as entrevistados/as, um sentido de “consumo correto”. Em contrapartida, o “consumo material” (de bens tangíveis) é condenado como consumismo (ROCHA, 2005), que se apresenta como um “consumo incorreto”. O “consumo correto” é associado à figura do “consumidor-herói” – projeto identitário (CASTELLS, 2018) que representa uma “evolução natural”, um “destino certo” a ser alcançado pelo sujeito-consumidor na contemporaneidade.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-20T14:24:43Z No. of bitstreams: 1 Carlise Nascimento Borges.pdf: 2441763 bytes, checksum: 31fdb40150afda504a8a504fe6b6a262 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-20T14:26:43Z (GMT) No. of bitstreams: 1 Carlise Nascimento Borges.pdf: 2441763 bytes, checksum: 31fdb40150afda504a8a504fe6b6a262 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-20T14:26:53Z (GMT) No. of bitstreams: 1 Carlise Nascimento Borges.pdf: 2441763 bytes, checksum: 31fdb40150afda504a8a504fe6b6a262 (MD5)Made available in DSpace on 2021-09-20T14:27:02Z (GMT). No. of bitstreams: 1 Carlise Nascimento Borges.pdf: 2441763 bytes, checksum: 31fdb40150afda504a8a504fe6b6a262 (MD5) Previous issue date: 2021-05-27application/pdfhttp://tede2.espm.br/retrieve/1954/Carlise%20Nascimento%20Borges.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; consumo colaborativo; cultura do consumo; identidade; consumidorcommunication and consumption; collaborative consumption; consumption culture; identity; consumerCIENCIAS SOCIAIS APLICADAS::COMUNICACAOA constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporâneaThe identity constitution of the subject-consumer: collaborative consumption, communication and attribution of meanings in contemporary consumer cultureinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-1937750628528865106500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILCarlise Nascimento Borges.pdf.jpgCarlise Nascimento Borges.pdf.jpgimage/jpeg3983http://tede2.espm.br:8080/tede/bitstream/tede/565/4/Carlise+Nascimento+Borges.pdf.jpgae2582896e647f4571075e7d78b0b2a8MD54TEXTCarlise Nascimento Borges.pdf.txtCarlise Nascimento Borges.pdf.txttext/plain703742http://tede2.espm.br:8080/tede/bitstream/tede/565/3/Carlise+Nascimento+Borges.pdf.txtdff5a9a53ced6981ec465409bbc33610MD53ORIGINALCarlise Nascimento Borges.pdfCarlise Nascimento Borges.pdfapplication/pdf2441763http://tede2.espm.br:8080/tede/bitstream/tede/565/2/Carlise+Nascimento+Borges.pdf31fdb40150afda504a8a504fe6b6a262MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/565/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/5652024-03-12 11:10:23.946oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2024-03-12T14:10:23Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
dc.title.alternative.eng.fl_str_mv |
The identity constitution of the subject-consumer: collaborative consumption, communication and attribution of meanings in contemporary consumer culture |
title |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
spellingShingle |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea Borges, Carlise Nascimento comunicação e consumo; consumo colaborativo; cultura do consumo; identidade; consumidor communication and consumption; collaborative consumption; consumption culture; identity; consumer CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
title_full |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
title_fullStr |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
title_full_unstemmed |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
title_sort |
A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea |
author |
Borges, Carlise Nascimento |
author_facet |
Borges, Carlise Nascimento |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Tondato, Marcia Perencin |
dc.contributor.referee1.fl_str_mv |
Castro, Gisela Grangeiro da Silva |
dc.contributor.referee2.fl_str_mv |
Junqueira, Antônio Hélio |
dc.contributor.referee3.fl_str_mv |
Spinelli, Egle Müller |
dc.contributor.referee4.fl_str_mv |
Budag, Fernanda Elouise |
dc.contributor.authorID.fl_str_mv |
993.793.091-04 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4250665E7&tokenCaptchar=03AGdBq25YTM0-X_8YUZ1pNIIPgsiLTxXPq4LrPHjwlMZZvAiF7C45ELQNbkhf916UukryEZRAqnZ5zNn3LgSwn6dQN0sqNzgMiswDJXfsEZDJjdqTw_WYlkoSFGj04jep3jpmR-N3B50v_Uv4mcKpLU9UGWJW3T__chkxw1icQ6tzzNeJ7JKKWLLOESREirZpE9YjlOFbT9Bjj5rfbbAm5ZpiUXviCXOKSu2gb8F1kAMveqGSY1OWm28hiGvwG47zFQx8TbG7uYC1U0H85dTTByYGaZ3CIgC2LO3zp8toEo3JkAU8C1Cv6sV4YUow2UWIel8dvQUo8VeJjHiuYYkxoJZ248uqRmSfZaoogDEwyXzDudjG6NIfFCkvcaAl1Nt1SnsMGracNQjPiK2Yua6iUdRx8VgivGw2gieleij6otUH60EGmTA1Qt2E19PY2TOeNuAiuEeVdXEjUg41LqWUgHk4bvgqJJBtlQ |
dc.contributor.author.fl_str_mv |
Borges, Carlise Nascimento |
contributor_str_mv |
Tondato, Marcia Perencin Castro, Gisela Grangeiro da Silva Junqueira, Antônio Hélio Spinelli, Egle Müller Budag, Fernanda Elouise |
dc.subject.por.fl_str_mv |
comunicação e consumo; consumo colaborativo; cultura do consumo; identidade; consumidor |
topic |
comunicação e consumo; consumo colaborativo; cultura do consumo; identidade; consumidor communication and consumption; collaborative consumption; consumption culture; identity; consumer CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption; collaborative consumption; consumption culture; identity; consumer |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This thesis research object is the consumer-subject's identity constitution from the meanings attributed to collaborative consumption practices emerging in the second decade of the 21st century. Under the approach of historical dialectical materialism (MARX 1982 apud NETTO, 2011), the phenomenon entitled “collaborative consumption” (ALONSO, 2017; BELK, 2014a, 2014b; BOTSMAN; ROGERS, 2001; RIFKIN, 2016) is interpreted in this study as an empirical excerpt of the countless practices (particularities) existing in the concrete reality (totality) researched – the contemporary consumption culture (ALONSO, 2005; FONTENELLE, 2017; SLATER, 2002), which is based on flexible accumulation capitalism (HARVEY, 2008; SENNET, 2006). Assuming a relational-praxiological perspective of communication (FRANÇA, 2003, 2016) and consumption as a producer of meanings (BACCEGA, 2011; DOUGLAS; ISHERWOOD, 2013; GARCÍA CANCLINI, 1999; McCRACKEN, 2003, 2007; ROCHA, 2005), this research aims to understand how the meanings attributed by the consumersubject to collaborative consumption practices are articulated to their identity constitution in the contemporary consumption culture. To this, three qualitative researches were developed throughout this thesis: a) a bibliographic research, with the purpose of supporting theoreticalconceptual assumptions and identifying consumption culture transformations as their relation with the consumer-subject constitution; b) a systematic literature review on qualitative synthesis, to problematize conceptions regarding collaborative consumption; c) a field research, using “episodic interviews” (FLICK, 2002, 2004) as a method, in order to survey situations and experiences around collaborative consumption practices, investigating the meanings that emerge. Elements of the french discourse theoretical analysis (BACCEGA, 1995, 1998; CHARAUDEAU, 2013, 2017; ORLANDI, 2001) were used as devices for analyzing the narratives collected in the interviews. The identity constitution depends on a relational process (a social dimension) and happens since the articulation of meanings (a symbolic dimension) (DUBAR, 2006; GIDDENS, 2002; WOODWARD, 2000). Based on their daily consumption choices, the consumer-subject becomes a receiver of significant properties from the “goods” he/she consumes, incorporating them into their identity (BACCEGA, 2011; SLATER, 2002). In this context, the research results reveal that practices that prioritize “dematerialized” (SLATER, 2002) or “experience” (PEREIRA; SICILIANO; ROCHA, 2015) consumption and that contribute to a more “conscious” consumption (ALONSO, 2017; FONTENELLE, 2017) assume, in the minds of the interviewees, a sense of “correct consumption”. In contrast, “material consumption” (of tangible goods) is condemned as consumerism (ROCHA, 2005), which presents itself as “incorrect consumption”. The “correct consumption” is associated with the figure of the “hero-consumer” – an identity project (CASTELLS, 2018) that represents a “natural evolution”, a “right destination” to be reached by the consumer-subject in contemporary times. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-09-20T14:27:02Z |
dc.date.issued.fl_str_mv |
2021-05-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Borges, Carlise Nascimento. A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea. 2021. [253 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/565 |
identifier_str_mv |
Borges, Carlise Nascimento. A constituição identitária do sujeito-consumidor: consumo colaborativo, comunicação e atribuição de sentidos na cultura do consumo contemporânea. 2021. [253 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/565 |
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por |
language |
por |
dc.relation.program.fl_str_mv |
-1937750628528865106 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Comunicação e Práticas de Consumo |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da ESPM instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
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Escola Superior de Propaganda e Marketing (ESPM) |
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ESPM |
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ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
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acervodigital@espm.br||hribeiro@espm.br |
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1809112865278263296 |