Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model

Detalhes bibliográficos
Autor(a) principal: Santos, Leonardo Campinha dos
Data de Publicação: 2020
Outros Autores: Freitas, Angilberto Sabino de, Ferreira, Jorge Brantes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Ciência Administrativa
Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/2822
Resumo: The main goal of this research is to propose and test a theoretical model to investigate factors that influence the use of WhatsApp by higher education instructors as a tool to enhance the teaching and learning process during traditional (face-to-face) classes. For this, we used the Technology Acceptance Model (TAM). Following an online survey that resulted in a sample of 229 higher education instructors. The collected data was analyzed through the Structural Equations Modeling (SEM). The results show that compatibility has a strong influence on perceived ease of use, perceived utility and attitude towards use. Moreover, attitude towards use also has a relevant effect on the intention to use WhatsApp as an educational technology. Finally, the results suggest that higher education instructors, when evaluating mobile learning technologies, consider the compatibility with their values, needs and experiences, combined with the perception of how useful it can be in the classroom, as relevant factors in forming a positive attitude towards using the new technology, such as WhatsApp in this case, for teaching purposes.
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spelling Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance modelWhatsapp como ferramenta de ensino e aprendizagem por professores do ensino superior: uma avaliação utilizando o modelo de aceitação de tecnologia TAMManagementtechnology acceptance model (TAM); m-learning; WhatsApp; structural equation modelingAdministraçãomodelo de aceitação de tecnologia (TAM); m-learning; Whatsapp; modelagem de equações estruturaisThe main goal of this research is to propose and test a theoretical model to investigate factors that influence the use of WhatsApp by higher education instructors as a tool to enhance the teaching and learning process during traditional (face-to-face) classes. For this, we used the Technology Acceptance Model (TAM). Following an online survey that resulted in a sample of 229 higher education instructors. The collected data was analyzed through the Structural Equations Modeling (SEM). The results show that compatibility has a strong influence on perceived ease of use, perceived utility and attitude towards use. Moreover, attitude towards use also has a relevant effect on the intention to use WhatsApp as an educational technology. Finally, the results suggest that higher education instructors, when evaluating mobile learning technologies, consider the compatibility with their values, needs and experiences, combined with the perception of how useful it can be in the classroom, as relevant factors in forming a positive attitude towards using the new technology, such as WhatsApp in this case, for teaching purposes.O objetivo deste estudo é investigar quais variáveis influenciam positivamente a intenção de aceitação do WhatsApp por professores universitários como ferramenta para o processo de ensino e aprendizagem, em um ambiente do ensino presencial. Para tal, utilizou-se o Modelo de Aceitação de Tecnologia (TAM). Foi aplicado um questionário on-line que resultou em uma amostra de 229 professores, que foi analisada por meio da Modelagem de Equações Estruturais (SEM). Os resultados apontam que o construto compatibilidade obteve grande influência sobre a facilidade de uso percebida, utilidade percebida e a atitude em relação ao uso. A atitude em relação ao uso também apresentou forte influência sobre a intenção de uso do WhatsApp. Por fim, os resultados sugerem que os professores universitários consideram como aspectos relevantes e influenciadores de uma atitude positiva em relação ao uso do WhatsAppa compatibilidade com seus valores, necessidades e experiências e a percepção do quanto útil pode ser o seu uso. Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPESFaperjSantos, Leonardo Campinha dosFreitas, Angilberto Sabino deFerreira, Jorge Brantes2020-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/282210.21529/RECADM.2020011Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-279Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-279Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-2791677-738710.21529/RECADM.20201902reponame:Revista Eletrônica de Ciência Administrativainstname:Faculdade Cenecista de Campo Largo (FACECLA)instacron:FACECLAporhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/2822/1105Direitos autorais 2020 Leonardo Campinha dos Santos, Angilberto Sabino de Freitas, Jorge Brantes Ferreirahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess2021-02-05T01:31:51Zoai:periodicosibepes.org.br:article/2822Revistahttp://www.periodicosibepes.org.br/recadmONGhttp://www.periodicosibepes.org.br/recadm/oairecadm.editor@ibepes.org.br1677-73871677-7387opendoar:2021-02-05T01:31:51Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA)false
dc.title.none.fl_str_mv Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
Whatsapp como ferramenta de ensino e aprendizagem por professores do ensino superior: uma avaliação utilizando o modelo de aceitação de tecnologia TAM
title Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
spellingShingle Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
Santos, Leonardo Campinha dos
Management
technology acceptance model (TAM); m-learning; WhatsApp; structural equation modeling
Administração
modelo de aceitação de tecnologia (TAM); m-learning; Whatsapp; modelagem de equações estruturais
title_short Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
title_full Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
title_fullStr Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
title_full_unstemmed Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
title_sort Whatsapp as a teaching and learning tool by higher education teachers: an investigation using the TAM technology acceptance model
author Santos, Leonardo Campinha dos
author_facet Santos, Leonardo Campinha dos
Freitas, Angilberto Sabino de
Ferreira, Jorge Brantes
author_role author
author2 Freitas, Angilberto Sabino de
Ferreira, Jorge Brantes
author2_role author
author
dc.contributor.none.fl_str_mv
Faperj
dc.contributor.author.fl_str_mv Santos, Leonardo Campinha dos
Freitas, Angilberto Sabino de
Ferreira, Jorge Brantes
dc.subject.por.fl_str_mv Management
technology acceptance model (TAM); m-learning; WhatsApp; structural equation modeling
Administração
modelo de aceitação de tecnologia (TAM); m-learning; Whatsapp; modelagem de equações estruturais
topic Management
technology acceptance model (TAM); m-learning; WhatsApp; structural equation modeling
Administração
modelo de aceitação de tecnologia (TAM); m-learning; Whatsapp; modelagem de equações estruturais
description The main goal of this research is to propose and test a theoretical model to investigate factors that influence the use of WhatsApp by higher education instructors as a tool to enhance the teaching and learning process during traditional (face-to-face) classes. For this, we used the Technology Acceptance Model (TAM). Following an online survey that resulted in a sample of 229 higher education instructors. The collected data was analyzed through the Structural Equations Modeling (SEM). The results show that compatibility has a strong influence on perceived ease of use, perceived utility and attitude towards use. Moreover, attitude towards use also has a relevant effect on the intention to use WhatsApp as an educational technology. Finally, the results suggest that higher education instructors, when evaluating mobile learning technologies, consider the compatibility with their values, needs and experiences, combined with the perception of how useful it can be in the classroom, as relevant factors in forming a positive attitude towards using the new technology, such as WhatsApp in this case, for teaching purposes.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicosibepes.org.br/index.php/recadm/article/view/2822
10.21529/RECADM.2020011
url http://www.periodicosibepes.org.br/index.php/recadm/article/view/2822
identifier_str_mv 10.21529/RECADM.2020011
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicosibepes.org.br/index.php/recadm/article/view/2822/1105
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES
publisher.none.fl_str_mv Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES
dc.source.none.fl_str_mv Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-279
Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-279
Revista Eletrônica de Ciência Administrativa; v. 19, n. 2 (2020): Maio-Agosto; 257-279
1677-7387
10.21529/RECADM.20201902
reponame:Revista Eletrônica de Ciência Administrativa
instname:Faculdade Cenecista de Campo Largo (FACECLA)
instacron:FACECLA
instname_str Faculdade Cenecista de Campo Largo (FACECLA)
instacron_str FACECLA
institution FACECLA
reponame_str Revista Eletrônica de Ciência Administrativa
collection Revista Eletrônica de Ciência Administrativa
repository.name.fl_str_mv Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA)
repository.mail.fl_str_mv recadm.editor@ibepes.org.br
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